Responsible for developing and implementing the brand's overall marketing strategy for the chilean market. This involves understanding the luxury market, identifying target audiences, and positioning Montblanc products effectively to enhance brand equity and drive sales.

• Chilean - American start-up focused in closing loops of solid waste under 2 triple impact, and B Certified brands: Hilana: Upcycled Cotton: Sustainable home textiles ethically crafted from recycled cotton though a zero-waste process, while promoting circular economy and empowering women artisans through the craft of the loom. And La Palma Eco-Wear: sports, beachwear and corporate uniforms made from recycled plastic bottles through responsible processes, revaluing and formalizing the work of waste collectors made by reinserted people and women heads of households. • Creation and coordination of corporate pilot programs for waste recovery through social innovation, training vulnerable and indigenous people in recycling processes and entrepreneurship.• Conceptualization and development of collaborative programs between foundations and private companies to generate triple impact ventures

• Conceptualization, implementation, and monitoring of digital recognition, traffic and fundraising campaigns (“Más que un almuerzo, un respiro”, “Dona un Día, Cambia Una Vida”, “Hagámoslo Posible”).• Design of all the media elements: web, the content of social media, annual reports, and presentations.• Creation and implementation of corporate volunteering programs for different interested companies and partners. • Commercial support for products made by the alumni of the foundation, to market them through official channels and or as corporate gifts.• Support in the coordination of training programs in welding, plumbing, and electricity for former inmates and people with limited resources of the RM, who serve more than 700 people a year (Intramuros and CREO), with more than 67% of stay work over six months.• Selection of training areas according to the labor demands of the market (construction, logistics, storage, etc.) to enhance their skills, improve their job preparation and thus facilitate their social reintegration.• Responsible for obtaining job openings for trained beneficiaries (+500 per year)• Prospecting companies for the openings and creation of loyalty programs, introducing our mission in their daily activity, creating awareness, and promoting social inclusion.

· Develop an A/B testing program and drip campaign· Manage referral programs and social acquisition channels· Build out big-picture retention strategies

• Sale of advertising and special events for clients in the luxury and semi-luxury sector. • Activations and BTL marketing actions in ski centers, golf tournaments and main beaches (during summer) • Increased in the client portfolio by 30% thanks to the 360º relationship. • Organization and coordination of unique loyalty trips for high patrimony clients, to the best destinations within Chile. • Organization and coordination of fundraising events with different foundations and NGOs in order to create awareness, link stakeholders and improve the quality of life of children with diseases or vulnerable sectors. • Creation and implementation of the volunteer program to reinforce charitable activities and involve staff with supported organizations.• Coordination of the Christmas event, working in together with more than 17 embassies where each country chose a local charity to support for a year, helping homeless people and sick children.• Creation and implementation of the volunteer program to reinforce the charitable activities and involve the staff with the supported organizations. • Coordination of the Christmas event, working together with more than 17 embassies where each country chose a local charity to support for a year, helping helpless people and sick children.• Increased the client portfolio by 30% thanks to the 360º relationship.

I'm in charge of the Activities across the country, divided in different categories:- Tours and Excursions- Sports- Relax and Spa- Gastronomy- Workshops- Theme ParksProduct planning : Identifying new product candidates, Gathering market requirements, Defining product requirements, Scoping and defining new products at high level, Ensuring products are within optimal price margins and up to specifications, Product Life Cycle considerations and Product differentiation.Product marketing: Product positioning and outbound messaging, Promoting the product externally with press, customers, and partners, Conduct customer feedback , Bringing new products to market, Monitoring the competition...

In charge of the selection and styling of the section called Zapping Trends of Revista MujerGeneral production of fashion editorials in Chile and other countries.Direct relationship with brands and designers

Tracking of the media and advertising activities of the different lines (CK Collection, Jeans, Underwear, Swimwear, Jewerly, Eyewear, Watches and Perfumes) over Europe & Middle East countries.Budget and Invoice control.

Agency focus in shop windows , Interior, Signs and Graphic Design; Development of 1 year shop windows and communication proposal for Caterpillar, Woman' Secret, Columbia and Hush Puppies among others.Sign Project and Corporative Design development

Trader company focus on the design, production and importation (from China) of the complete merchandising line for the main chilean football teams.I was in charge of the Design Department and the research and development of the products. Coordinating this directly with the suppliers.

Trader focus on the design, production and importation of merchandising products and corporative gifts from China.; Product Line Development (portfolio, packaging, etc)- Design of the "Global Warming" t-shirt Collection for Greenpeace- Control of the production with the suppliers (timings, quality control, etc.

Design of POP Material, banners, special campaigns and corporative presentations.Stylist of photo shootings (Photographer: Matt Wilson)Editing of corporative videos

Company dedicated to the elaboration of fine wines; Advertising and print design.- Back up in the organisation of corporative events and launchings

Company focus on the eyewear and hearing aids retail; Cordination of the media plan with the agencies and advertising trackingAdvertising and print design- Development of the new web site and internal Communications strategy