In most of the projects, I create, and develop brands - that's why I say "Building Brands" in my bio because literally, I've been building brands and businesses for the past years. Most of my portfolio at FAN is brand development, such as rebranding in which I have overseen all aspects of branding, marketing, and communication, from design and visual services but also product and service strategy and pricing. In charge of defining the creative vision for the brands, and bringing life to the campaigns aligned with the strategy. Defined the brand idea, promise, and signature of the brand aesthetics. Responsible for overseeing marketing campaigns, product photography, styling, and visual merchandising aesthetics. In charge of introducing new packaging, and the collaterals to develop the brand idea. I’m also in charge of creating creative concepts for product drops, creative direction, art direction, styling, location scouting, and props. Responsible for developing mood boards and bringing them to life. Worked with the brand's owners to develop brand marketing in the organization, establishing goals and KPIs to analyze the achievements, or coordinate this topic when led by an outsourcing agency. Defined brand positioning and architecture and produced campaigns according to it.#FANbrands:Boticário, Oficina Mustra, Impetus Underwear, Freeport Lisboa, Powerdot, Pateo Morgado, HLC Lisbon, Cristina Matos Atelier, Nothing Less, Pleez, The Rice Straw, Misssu, Catch, Luípa Beachwear, We Are Events, Caring, Via Outlets, Homerry, Nothing Less

Brand Managing SAV in 5 principal pillars: Strategy, Company, Media, Visual and Communication. Responsible for brand management, from strategy to development and communication. In charge of developing a strategy aligned with the goals, and strategic planning for marketing and communication, side by side with the CEO. In charge of the company’s leading direction and business development with different types of actions such as: opening new units to showcase the products, bringing innovation to internal processes, redefining the media plan, implementing digitalization in-house, and others. Also, responsible for the whole project of launching the new website in which we share the projects in a wider form, and user-friendly, based on previous data collected from users and transformed into real cases. Emphasized brand idea and signature of the brand aesthetics, by controlling the whole designing operation of the media contents in-house to avoid any lack of identity. Responsible to develop marketing in the organization by establishing goals and KPIs. Launch, along with the new website, a digital marketing strategy based on SEO needs, and social media platforms. In charge of creating content for SMM focused on maximizing brand signature and mission. Responsible for creating media content, internal content, and dissemination.In charge of creating and developing the E-Commerce strategy, and launching the online store by keeping the umbrella brand SAARANHA&VASCONCELOS. Defined brand positioning, tone, architecture, and promises. Responsible for launch strategy, marketing strategy, communication, PR, KPIs and analysis achievements, and overseeing all online campaigns.

Responsible for developing a brand signature campaign to introduce the claim “Nothing Less” representing brand values and mission to excellent service. Emphasized brand idea and signature of the brand aesthetics, resulting in redefining social media communication. Responsible for developing visuals and aesthetics aligned with brand vision and ideas. In charge of developing all aspects of branding, from collaterals to branding merchandising. In charge of creating content for social media platforms focused on maximizing brand signature and mission. Responsible for creating media content, and internal content.

RAW.SPECTIVEDevelopment and concept creationFundraising and Strategic PartnershipsActions' Control and managementDevelopment and coordination of project and assembliesPreparation and development of contents for media Press call with portuguese magazines and newspapersInvitation and Coordination of tv interviews

CRU por MiguelÂngelo exhibition Manager of the Communication channels and PR: Press and Media managementPlanning and organizing schedulesAssessing project and resource requirementsEstimating, negotiating and agreeing budgets and timescales with providersClosing partnerships and sponsorLogistics managerManaging sponsoring programOverseeing processes and quality control standardsSelecting, ordering and purchasing materials

Project Manager for the exihibition mOstra 2017Social media managementContent producer for social media, media and communication of the event Logistics managerCommunication design assistant

Promotion team project coordination Developed the promotion concept needed to maximize the sales of their new productMethodically organized the team shifts and scalesCreative ideas for the promoters, who were presenting their new product