Francisca K. Email & Phone Number

-Digital Campaigns-Influencer outreach Campaigns-Brand Building for a B2B lifestyle brand

Mumbai, Maharashtra, India

-Design digital strategy for brands which are in alignment with brand goals -Accountable for Social Media Campaigns and daily work for all the brands serviced by the company-Managed direct reports, the delegation of work, coaching & guidance to internal brand custodians - creative, client servicing and copy teams. -Responsibilities include overseeing work.

Devised and executed brand launch strategy for an organic foods brand Pure Foods Crafted social media strategy and content plan for a B2B brand in the confectionary space - Puratos India

Mumbai Area, India

Identify relevant consumer behavioural trends, micro moments and social triggers or mainstream buzz in culture so that brands can drive on relevant pop culture trends – Airbnb, Master Card & Modern BreadCraft content strategy that enables brands to leverage trends atop of trendsCraft and lead digital pitches

Mumbai

Lead the analytics front for 20 brands - for Delhi, Mumbai and Bangalore which involved measuring brand health on social media, the communication strategy performance and the engagement evaluation of focused audience and competition analysis Responsibilities include delegation of work, coaching, guidance, performance Create communication strategy for.

Mumbai Area, India

Planned and executed digital marketing strategy for brands like Zee Talkies, Baskin Robbins & promotional campaign for Lawman-Chennai Express Auditing social media strategies and tools Design engagement focused campaigns - contests/Sweepstakes/ Giveaways to generate reach and engagement Leverage the brands offline activities such as brand tie-ups on.

Mumbai Area, India

Part of a four member team handling online presence and reputation of Tata Group & Mr. Tata's profileResponsibilities include, creating timely alerts, sentiment analysis on buzz on social media and interventions on mainstream and Social mediaKeep Track of all key Tata related social profiles and sensitive issues

Mumbai Area, India

Leading the SOCIAL Media team and coordinating with internal teams to meet timelines. Worked with USA & Canada brands - crafting communication and channel strategy Responsibilities include delegation of work, coaching, guidance, performance Collaborate with internal teams to create landing pages and optimize user experience Designed apps- photo album.

Mumbai Area, India

Summer Project - Reliance Polymers wanted me to forecast demand of polymers for Dairy Industry under the guidance of the CEO Mr. Kapsey & Miss BalachandranAnalyzing the organised % unorganised market needs of the Dairy IndustryCollection of data – Brands in Dairy Industry, Product range. Profiling of CustomersThe study was considered by Reliance Industries.

Executive, Product Management

Diploma, Search Engine Optimisation

Mba, Marketing

Bachelor Of Science (Bsc), Biotechnology