Technical product leader for an innovative digital pharmacy.

• Delivered a major UX & data overhaul to one of the automotive retail industry's biggest and most important SaaS retail platforms.• Coordinated the efforts of multiple scrum teams distributed over three countries in a Scaled Agile Environment (SAFe) leveraging cutting-edge data and UX technologies to deliver innovative solutions to fundamental customer problems.• Product leader for our data science initiative that is utilizing big data and machine learning techniques to provide the next generation of automotive retail intelligence. • Successfully executed several products in the automotive retail sector with an emphasis on inventory planning as well as sales & finance.• Built strong relationships with key customers, end users, and UX experts to recast a vision and refine a sophisticated cross-platform tool.

• Launched new consumer-facing SaaS FinTech products that bridged the gap between Blucora's enterprise financial advisory services (HD Vest) and our consumer tax product (TaxAct) • Design and delivery of internal and external APIs and AWS lambda services to facilitate financial data integration into apps. • Delivered ancillary revenue platform and integrated several strategic partners.• Intense focus on the customer journey through extensive data analysis, A/B testing, and user research.• Development of go to market plan and long-term product roadmap• Managed large distributed team of software developers, UX designers, vendors, compliance, external partners, and other stakeholders• Integrated innovative Financial Health Report experience into multiple channels including TaxAct Online & TaxAct Express mobile app for iOS and Android• Designed and delivered custom analytics platform to measure performance and facilitate market segmentation

Managed a fledgling social network/mobile app startup that faced significant funding, technology, UX, and brand challenges:• Delivered innovative mobile social platform for popular video blogger influencers & brands targeted to the Latin American millennial demographic• Quickly scaled to nearly 200,000 MAUs in a few months with creative and aggressive social marketing promotions • Hired an entirely new technology team and oversaw the rapid changes in how technology was delivered to customers with a limited budget• Revamped the user interface based on a deep dive in market & customer research• Worked to secure funding from investors and partners

• Delivered several successful product iterations in the automotive technology sector that increased revenue, retention, and customer satisfaction.• Built new on-site and off-shore scrum teams.• Created detailed backlog and roadmap for multiple product verticals. • My time overlapped a transition to Scaled Agile Framework and an acquisition of Dealtertrack Technologies by Cox Automotive.

Ideation, development, and delivery of new digital advertising products and technologies that have enhanced the brand's competitive ad sales position, bolstered revenue opportunities, and hedged Allrecipes.com as the world's number one digital food brand.• Product manager and strategist for a cutting edge catalog of native, rich, video, and social advertising products that span web, smartphone, tablet, and a collection of top mobile apps.• Quantitative analysis of competitive and market trends, opportunity sizing, risk management and mitigation plans, and feature roadmap for direct, remnant, and programmatic ad sales products.• Trained sales and technical teams of new products including successful go-to-market positioning strategies designed to meet market needs and support revenue goals while maintaining operational integrity.• Championed digital advertising program management plan across various functional groups including sales, engineering, ad operations, business intelligence, editorial, IT, finance, and senior management. This cross-functional governance body collaborated to deliver several new ad products.• Projects have included rich native advertising products, programmatic and data management platforms, mobile video pre-roll, digital shopper marketing initiatives, mobile apps, and infrastructure improvements (e.g. asynchronous ad technology.)• Leveraged my technical expertise to consult with internal scrum teams and external vendors on complex issues related to online advertising and digital video.• Served on Interactive Advertising Bureau's Mobile Video Task Force and helped author the Mobile Video Buyer's Guide in 2014.• Promoted from Ad Tech Manager to Product Management role.

Technical manager of the world's biggest video ad network for online gaming. Responsible for technical online ad operations for web, social, and mobile gaming platform and gaming-centric vertical ad network.• Hired and trained a team of technical ad experts; implemented processes for launching complex ad campaigns across multiple ad servers, content delivery networks, and licensing servers.• Authored several complex product requirements documents (PRDs) for internally and externally developed ad products and tools including an advertising analytics data warehouse, a video advertising platform, internal and external behavioral targeting solutions, several video and rich media ad products, a CRM solution for ad operations, and a mobile ad platform.• Gathered requirements for new strategic and operational initiatives from several internal and external teams including Engineering, Business Intelligence/Analytics, Sales, Marketing, and several external ad network partners and vendors.• Key player in company’s strategic shift towards video ad budgets by prototyping in-house video technology, deploying video products across our ad network, training the sales team on how to sell video, and defining the requirements for an internal video analytics platform.• Guided ad operations and engineering in the company’s efforts to expand online advertising technology across social media partnerships including several popular Facebook games such as Family Feud, Mall World, and MMA Pro Fighter.• Strategic player in the shift to mobile ad serving technology, working closely with biz dev and engineering.• Promoted from Ad Tech Role to Manager of Media Technology.

Technical lead over a team of 15 producers providing expert knowledge of online ad technology and related internet technology issues including the proprietary Disney ad server, video ad serving, rich media, Actionscript, etc.• Developed and deployed a portfolio of advertising-related rich media user experiences using HTML, JavaScript, CSS, Adobe Flash, and XML.• Helped deploy high-profile digital projects including the Emmy Award Winning ABC Full Episode Player and ESPN3 live video content platforms.• Technical product owner for the deployment of complex ad projects including ESPN Deportes, ABC Local, SOAP.net Full Episode Player, and Pirates of the Caribbean Online. Served as conduit between sales, engineering, design, etc.• Trained the department on many technologies including new ad server features and programming languages such as Adobe Flash Actionscript.• Served as a bilingual (English/Spanish) ad technology expert for ESPN Deportes (Latin America) partners and agencies.• Promoted from Senior Ad Producer Role to Technical Analyst role.

Front-end and tools developer for Superpages.com utilizing HTML, CSS, JavaScript, and a proprietary publishing platform.

Moda was the first purely digital creative agency in North Texas. Clients included several traditional media agencies that needed digital expertise and companies such as Texas Instruments, GTE, Union Fenosa, Flowserve, Blockbuster Video, and CompuCom.

Bilingual part-time instructor for several technical classes:- Introduction to Flash Design & Development- Advanced Flash Programming- HTML & Design- Microsoft Office (Spanish)- Introduction to Computers (Spanish)