Francisco Amorin Email and Phone Number

Introducing into Brazil, the Argentinian multi awarded Craft Gin Bosque (World Gin Award´s Best Contemporary Gin 2022) made of wild juniper from Patagonia.

A Creative Agency that work exclusively with NGOs

After almost two decades working in advertising agencies, I finally got the courage to work independently. My rol in the projects I work combined three aspect. Besides working as an Strategist, I was also covering the rol of Project Manager, and I got involved in the creative process as a copywriter, working along with agencies, design studios, production houses and clients, in Latam, Europe (London and Spain) and United States.-David Buenos Aires & HSBC Bank-Latte Creative Latam & Greenpeace México-AKQA Sao Paulo & Mike´s Hard Lemonade-New London & Bodega Dante Robino-Latte Creative Latam & Ukelele Kids Club-Lanzallamas Buenos Aires & Seeds-Grosomono Buenos Aires & Qatar Airways-Vibe Studio Chile & Neyen Wines-Ninch México & Calidra-Lanzallamas Buenos Aires & Koban Bolívia-BMC México & Tuny

Working regionally for Budweiser to understand which are the culture touch points, so we can integrate the strategy plan and be relevant in every market. I also worked on special projects for Apple, Goose Island and Corona.

Madre was relaunched in Europe after twelve years of being successful in Argentina, and I had the opportunity of being part of this new agency with Northern Hemisphere Rigour and Latin American Flair. We were signed up by all three first pitches and as being part of a bespoke, dynamic and flexible team I not only contributed with my Strategic and Creative view but also had Project Management responsibilities.

I joined the agency to lead the Strategy team and work along side with the clients to design strong brand positioning that could help achieve their business objetives. I also was in charge of building a new briefing process to meet every project expectations.

BBDO Argentina is the number one agency in the history of the Effie Awards index. Is an agency where strategy and creativity merge to achieve the best business results for each brand objectives. Besides learning about Positioning, Brand Architecture, Consumer Insights, Data Science, Comms Planning, Business Transformation and other strategy tools, my biggest learning was that every good strategy starts with a deep client business induction and a good diagnosis about the brand.

After 10 years working as a copywriter I decided to give a spin to my career by becoming a strategist. My first project was to tell the story of Powerade in a Brand Book.

Clients: Volkswagen, Grupo Peñaflor, Telefé, Diario La Nación.

Clients: Standard Bank, Pedigree, Adidas, BMW, Greenpeace, Nivea, Jumbo, Atma, Noblex.

Clients: Axe, Ala.