- Competitors and market analysis for strategy creation.- Mid term and long term strategies in terms of volumes and channels for the European market. Negotiation and B2B sales with the importers.- Preparation of reports of the consolidated data for the European director and the Commercial Vicepresident’s meetings. - Definition of medium-term strategic plan in terms of volumes, channels, market shares, financials, marketing, and product strategies.- Analysis of the Incoming Orders, stock, production, and sales as the main KPIs to have a track on, in order to explain target accomplishments and deviations.