Director Web/Digital Marketing
Højbjerg, Dk
Head of digital marketing focused on Demand Generation activities focusing on quality and volume. • Lead a global team of marketers, developers, and regional managers with an emphasis on pipeline growth, building brand awareness with a focus on ROI for all digital channels.• Develop and defined the marketing strategy including global and regional campaigns with focus on demand generations, awareness and brand equity via integrated digital channels (web, social, display, search, PR, email)• Responsible for the global ABM strategy for new logo acquisition to sustain the sales pipeline funnel at 3x revenue targets• Oversee all digital marketing strategies and all applicable digital channels, web, social, organic and paid media, resulting in surpassing growth targets.• Managing department budgets for marketing technologies, vendor contract negotiations, media spend, and overseeing the entire landscape of digital marketing technologies including web, marketing automation and cloud-based services• Define marketing process to focus on Account-Based Marketing Strategy (ABM) industries and Ideal Customer Profiles, making sure messaging is aligned and relevant for targeted audiences (hyper personalization)• Lead the the marketing team with a focus on continuous improvement creating world class campaigns and products• Owner of the Website Strategy, Marketing Tech Stack and budget (Marketing Tech Stack includes: HubSpot, Salesforce, DemandBase, PathFactory, SEMRush) including all integration points• Responsible for marketing automations creating and launching nurture email campaigns, lead scoring leading to high quality MQLs