*Developed new company products and B2B relationships, modified existing products to cover market needs *Implemented the company's first rollout of mobile applications and lead communications between third party technology firm and internal teams, while conducting and overseeing all pilot tests and live updates.* Increased digital sales by 30% through a mobile app, supervised all changes, updates, and schedules based on timeline from the VP of Operations for mobile app projectsPresented weekly benchmarking reports to CEO and VP of Operations for consumer competitive data, new market products, and provided recommended business strategies based on market data

*Generated B2B sales opportunities and executed new contracts with cross-selling partners*Increased market penetration by 20%, prospected and qualified leads, created a pipeline in CRM SALESFORCE*Negotiated single and multi-year customer renewals, trained customers on technology products and platforms

*Coordinated weekly calls with account representatives in US markets for feedback and sales performance *Increased US Market reach by 15% through marketing campaigns, email, print materials, outdoor banners and in-store marketing displays, created content and strategy for ads, direct mail, and email campaigns *Established brand messaging in designated markets based on market research and demographics