Francisco Borja Escalona Arquero Email & Phone Number

Madrid, Es

Reporting directly to the Customer Strategy and Analytics Director (C-Level), I'm leading an Artificial Intelligence and Data Science team: + Use cases involving Marketing, B2B, Sales, Finance, Network, Digital, Customer Care and new growth oportunities (Insurance, Energy...)+ Value focused with real transformation impact in the company+ Using up to date techniques in Artificial Intelligence (Machine Learning, NLP/NLU, Deep Learning) and technologies (R, Python, Pytorch, Spark…) in Cloudera, AWS and Google Cloud

Madrid, Es

Sharing my experience about how to take advantage of the #AI in the entreprise. No R&D but ROI

Pozuelo De Alarcon, Madrid, Es

Reporting directly to the Chief Data Officer in Spain, I'm leading Artificial Intelligence and Data Science teams (30+ people): + 20 different use cases per year involving a wide set of company domains (Marketing, Sales, Finance, Network, Digital, Customer Care)+ Value focused with real transformation impact in the company+ Using up to date techniques in Artificial Intelligence (Machine Learning, NLP/NLU, Deep Learning) and technologies (R, Python, Pytorch, Spark…) in a Big Data environment. We developed our own Data Science framework to boost models creation on Supervised and Unsupervised Machine Learning Formerly:• Defining and carrying out our Strategy in Advanced Analytics and Big Data. Appointed by Orange Group to assess and challenge Big Data Strategy in Poland, Belgium, Romania, Slovakia and Moldova• Lead the Run and Development team of our Corporate Data Warehouse

Pozuelo De Alarcon, Madrid, Es

Reporting directly to the Chief Data Officer, I'm responsible for defining and carrying out our:- Digital Transformation: defining Orange Spain Digital Tranformation Strategy and sponsoring the more relevant projects. Digital transformation as an immediate and critical objective. Our transformation plan is based in 3+1 key components and we monitor its implementation: + digital customer engagement + analytics driven actions + technology & digital enablers + processes, governance & peopleFrancisco was leading the Digital Transformation in Orange where he had an opportunity to adapt organisation, solutions and processes to customer needs.

Pozuelo De Alarcon, Madrid, Es

Reporting directly to the Product Development Executive VP (C-Level), I'm responsible for defining and carrying out our:- Anticipation projects (mid-term development products): anticipation projects are suggested by Partners or Orange Group Technocenter. Anticipation manager picks the ones interesting for Orange Spain (alligned with our strategy) and lead the local implementation. An example? Mobile Connect- APIs strategy: API is the cornerstone of our digital transformation program. APIs manager define the roadmap and monitor the rolling out of the selected APIs to improve internal processes and foster third parties partnerships.

Pozuelo De Alarcon, Madrid, Es

Define and carry out the test and roll out strategy on strategic products.Implementation of Quality best practices (as Design for Six Sigma)Lead the launch of the Product, stabilize it and deliver the monitoring to the "Run Team" once everything is working smoothly. To do so, I ensure coherence, integrity and whole coverage through different project streams: technical, functional, customer journey, internal procedures and impact on our first line activitiesProduct range includes: mobile and ADSL technologies and residencial and enterprise markets

Pozuelo De Alarcon, Madrid, Es

o Apply Orange knowledge from Web Advertising and Telecommunication to identify solutions that enhance people’s experience on mobile advertising and to understand their potential for new businesses.o Create new services from "experiential prototypes" and financial models to explore and refine opportunities in contextAccomplishments include:Launch of “Mio” (Orange first permission marketing service with 140k users) & 2D Codes in collaboration with all MNOs

Pozuelo De Alarcon, Madrid, Es

-o Management of 2 different teams: Performance in Web Portals and OrangeWorld editorial team (Mobile Internet Portal) o Define and carry out the Web Portal strategy for the group products. Responsible within Portal Area for budget, human resources and coordination with other Line of Businesso Define Orange Mobile Content Strategy. Lead the editorial team ensuring OrangeWorld Portal operabilityAccomplishments include:Launch of several Orange group “on-line services” & Revamping OrangeWorld increasing: 23% pages views/user and 10% Click

Pozuelo De Alarcon, Madrid, Es

o Management of 2 different teams: Project Managers and Software Developerso Overseeing the project prioritisation process in the Portal Area to accomplish our strategic goalso Lead the development and delivery of all projects regarding to Orange Spain PortalsAccomplishments include:Industrialisation of Operations & Software creation in outstanding time to market Lead software development and the related organization, taking responsibility for the day-to-day running of an extremely fast moving and exciting business

Pozuelo De Alarcon, Madrid, Es

o International Sales team creation: creation of a team in order to export our home-made Mobile & Web services and become a reference provider in Mobile Infotaiment, Community Services and Content Management Solution (CMS) within Orange groupo Ensure the delivery of the main international projects coordinating a team of 3 Project Manager.Accomplishments include:Mobile Infotaiment sold to Orange in UK, NL and Belgium. CMS sold to manage Orange UK and NL Web Portals

Issy-Les-Moulineaux, Île-De-France, Fr

o Project Management: coordination with Marketing and 7 Mobile Operators for the delivery of technical solutions than can be fully integrated locally in each country. Solution was provided by third parties, thus supplier management was a must (CapGeminy/ IBM)o Analysis and Design: provide accurate responses to the "Business requirements", in terms of time, cost and qualityAccomplishments include: 7 Orange European mobile operators shared the same email platform in 2005 & Cost control

Issy-Les-Moulineaux, Île-De-France, Fr

o Create a service based on Marketing requirements: functional specifications, implementation, delivery and costs.o Management Function of Coordinating / Controlling: Orange VPN involved about 15 different project streamsAccomplishments include: New features, Technical migration (INAPvsCAMEL) & S.I. adaptation (from 2k to 200k users)

Issy-Les-Moulineaux, Île-De-France, Fr

o Evaluate mobile services and coordinate the validation procedures.Consulting for other FT subsidiaries Main projects were: Alcatel Virtual Private Network (using GSM & IN standards); and UMTS integration (Iu interface).

Saint-Ouen, Fr

o “Juniper” Project (1/99-2/00: 20% in England and 80% in France): Test and Delivery manager of the passenger information system of all the British regional trains made by Alstom during 1 year (more than 100 trains) coordinating 4 contracting companieso “VPIS Singapore” project (11/98-12/98) : first metro with an intelligent passenger information system using LCD screens.

Amp, Advanced Management Program - Madrid - Barcelona - Philadelfia

Program, Global Growth Strategies: Business Opportunities And Financial Challenges

Engineer

Industrial Engineer

Education record