Francisco Castro (Chicão) Email & Phone Number

São Paulo, São Paulo, Brasil

Tribe Leader responsible for the technical side of data and CRM operations at Ticket

São Paulo, São Paulo, Brasil

Director responsible for data structuring, including data science and data engineering. Also responsible for implementing and orchestrating Martech platforms, guiding data implementation and activations within the environmentsClients: Vivo, Tauá, Renner, GM

Campinas, São Paulo, Brazil

Guest professor of the discipline of metrics and digital intelligence in the specialization course in high performance digital marketing

São Paulo, Brazil

Director accountable for digital and programmatic media areas, from the operation of the media vehicles, including full funnel media strategy (awareness, consideration and conversion) and relationship with partners, to the structure and operate the programmatic media.Also responsible for leading the Adtech team. Looking throw oportunities to use de media automation in our clients, and help then manage en implement these platforms.Executive director responsable for the… Show more Director accountable for digital and programmatic media areas, from the operation of the media vehicles, including full funnel media strategy (awareness, consideration and conversion) and relationship with partners, to the structure and operate the programmatic media.Also responsible for leading the Adtech team. Looking throw oportunities to use de media automation in our clients, and help then manage en implement these platforms.Executive director responsable for the relationsihp with some clients like Mastercard Advisors, Estapar, Shopping Iguatemi, Youse. Looking throw the hoele Jüssi delivery, not only the media part. Beeing responsable for the executive aligment, internal budget management and define resourses alocation with de internal BU. Show less

São Paulo, Brazil

Accountable for the entire implementation of digital marketing platforms at the bank, focusing mainly on user navigation data capture platforms (Adobe Analytics) and its organization in relevant segment using CRM definition to create the traits and segments at the platform (Adobe Audience Manager). Also for the implementation of the hole structure of A/B tests and personalization throw Adobe Target as well.Also, accountable for the design of the digital data architecture, include the… Show more Accountable for the entire implementation of digital marketing platforms at the bank, focusing mainly on user navigation data capture platforms (Adobe Analytics) and its organization in relevant segment using CRM definition to create the traits and segments at the platform (Adobe Audience Manager). Also for the implementation of the hole structure of A/B tests and personalization throw Adobe Target as well.Also, accountable for the design of the digital data architecture, include the online and offline data for the digital bank, to report the numbers of the digital bank at strategic committees and make avaliable portals to the hole bank the strategy thought monitoring the KRs of the squads and tribes. Show less

São Paulo, Brazil

Accountable for the entire implementation of digital marketing platforms at the bank, focusing mainly on user navigation data capture platforms (Adobe Analytics) and its organization in relevant segment using CRM definition to create the traits and segments at the platform (Adobe Audience Manager). Also responsible for structuring the area of digital data analysis and the integration with offline data (Web Analytics and Digital Analytics), as well as the entire process of generating… Show more Accountable for the entire implementation of digital marketing platforms at the bank, focusing mainly on user navigation data capture platforms (Adobe Analytics) and its organization in relevant segment using CRM definition to create the traits and segments at the platform (Adobe Audience Manager). Also responsible for structuring the area of digital data analysis and the integration with offline data (Web Analytics and Digital Analytics), as well as the entire process of generating insights and multivariate structured tests (CRO thought Adobe Target).Also accountable for the definition and implementation of the CMS and for the management of the non-logged area of the all websites, receiving the bank demands for maintenance, prioritizing and implement the demands, and also management of the budget of Digital marketing platforms of marketing as a whole. Show less

São Paulo Area, Brazil

Digital Marketing delivery lead at Avanade, with a focus on Adobe Experience Cloud at Avanade Brazil. Also responsible for create, structuring and evolution of the Adobe capability at Avanade Brazil

São Paulo Area, Brazil

Lead the team responsable for the not logged area channel (web and mobile), incluinding the maintanence, passing throw discuss wih another marketing areas about the better way to tak with the client, until tlak to tecnology about the CMS platform and the inproviments of thatLead the team responsable to implement the new platform who has the approve workflow for digital assets and its miantanance in a SaaS soluctionLead the team resopnable for the channel customization, creating a… Show more Lead the team responsable for the not logged area channel (web and mobile), incluinding the maintanence, passing throw discuss wih another marketing areas about the better way to tak with the client, until tlak to tecnology about the CMS platform and the inproviments of thatLead the team responsable to implement the new platform who has the approve workflow for digital assets and its miantanance in a SaaS soluctionLead the team resopnable for the channel customization, creating a customized digital jorney for the client in the not logged area of the web site connected with the digital media Show less

São Paulo Area, Brazil

Responsable for the evolution of the digital platform at the Itau's marketing, focus on the Adobe Ad Cloud and Adobe Marketing Cloud.Lead the implementation of this platforms at the itau's marketing process and help the area to recriate the process using the platformResponsable for the relashionship with CRM about the user data capture and the audience creation for media campaigns and site customizations

Ceic

Co-responsible for create the marketing cloud structure for the hole bank and define the best environment Lead the bank’s app implementationResponsible for organize the training program focus on mkt cloud for the bankSupport the mkt team in AMO (Adobe´s DSP) and Adobe Experience ManagerLook for the market and bring new tools to the bank and test then

Ceic

Member of the team who create the first bank’s digital acquisition roomElaborate the BI’s process and report of digital acquisition and manage the BI’s providerFocal point for the superintendence for BI knowledgeCo-responsible for organize the mkt cloud for acquisition, upsell and cross sell for credit card, REDE and checking accountCreate and lead the REDE operation of digital acquisitionResponsible for the AMO (adobe’s DSP) for whole acquisition operationLook for media… Show more Member of the team who create the first bank’s digital acquisition roomElaborate the BI’s process and report of digital acquisition and manage the BI’s providerFocal point for the superintendence for BI knowledgeCo-responsible for organize the mkt cloud for acquisition, upsell and cross sell for credit card, REDE and checking accountCreate and lead the REDE operation of digital acquisitionResponsible for the AMO (adobe’s DSP) for whole acquisition operationLook for media campaign that runs inside the AMO (Bing, Adwords and Facebook), aligning with mkt and providersCreate and organize the programmatic campaigns, including the strategic, audience, align with CRM about the DMP’s parameterization, and orchestrate with the agency the creation of the campaign inside the AMO and DBM also Show less

Ceic

Monitoring credit cards, insurance, car loans and financial products sales results on digital channels (internet and ATM)Forecast the finance budget and sold items clustered by portfolioElaborate and execute initiatives to develop the client care at the digital environment and encourage the migration to digitalElaborate and execute projects to reduce costs

Ceic

Follow-up the results of credit card’s area, analyzing budget deviations and present justifications in meetings with superintendents and directorsPMO of cost reduction projects in logistics, service and operations for ​credit card, reporting the evolution of projects directly to the bank's management Scheduling weekly meetings and follow-up of progress status of projects, prioritizing the reported projectsMonitoring the projects’ execution, monitoring the plan effectiveness looking… Show more Follow-up the results of credit card’s area, analyzing budget deviations and present justifications in meetings with superintendents and directorsPMO of cost reduction projects in logistics, service and operations for ​credit card, reporting the evolution of projects directly to the bank's management Scheduling weekly meetings and follow-up of progress status of projects, prioritizing the reported projectsMonitoring the projects’ execution, monitoring the plan effectiveness looking for cost reductions and improvement the cost savings, separating the earnings per project Follow-up the ZBB (zero-based budget) implementation process being the bank’s counterpart of the consultant team Show less

Ceic

Definition and execution of unitary, functional, intermediate and integrated tests for the Itau’s Basel II implementation, preparing the tool for all types of calculations Preparing the tool for regulatory capital calculation looking for credit risk, including credit derivativesProject schedule follow-up and weekly reports at PMOs meetingsDesign Basel II flows and mapping the processes of credit products and credit derivatives

Cliente

Optimize credit risk processes, through creating and maintenance a behavior score process at accessMapping of credit processes in a large Brazilian bank, identifying weaknesses and opportunities for improvement as wellMap processes and design Basel II flows for credit products and credit derivativesUnderstanding already processes mapped at the company and analysis of the impact of the implementation of new credit productsMap and optimize of credit risk management and market risk… Show more Optimize credit risk processes, through creating and maintenance a behavior score process at accessMapping of credit processes in a large Brazilian bank, identifying weaknesses and opportunities for improvement as wellMap processes and design Basel II flows for credit products and credit derivativesUnderstanding already processes mapped at the company and analysis of the impact of the implementation of new credit productsMap and optimize of credit risk management and market risk management processes in a large mining companyMapping of shared services processes for 15 main operating units in a large mining company, creating their unification and optimization process to create a shared services, including the identification of quick winsPreparing financial controls for different projects in order to identify the cost reductions shown by each of these projectsMapping and optimize the credit risk processes in a large mobile phone companyMap and create the structure of the testing strategy for guarantee the implementation od a credit systemPMO for implement strategy for entry of a new product into the marketInternal management PMO Show less

Creating a Behavior Score in Access to support the credit managementCreate a database to compare the bank`s agencies and classifies them for profitability and volume of transactions, building clusters and defining which agencies should be visitedPreparation the material for credit committees with the director

Solution Architecture, Information Technology

Data Science E Big Data: Decisões Baseadas Em Dados, Data Science

Mba - Digital Marketing, Digital Marketing

Activities and Societies: http://mgm-saopaulo.fgv.br/cursos/marketing-digital General Objectives Present modern marketing techniques.

Short Course, Digital Marketing

Short course focus on digital marketing

Mba Executivo Internacional Em Gerenciamento De Projetos, Project Management

Activities and Societies: Specialization in all areas that refer to projects: Scope definition Stakeholders identification and management.

Bachelor Of Business Administration (Bba), Business Administration And Management, General

Bachelor'S, Physics, Incomplete

Education record