As a Research Applications Manager at The Alan Turing Institute, I work with a team of researchers and engineers to develop and apply data-centric engineering methods and tools to real-world problems. I also collaborate with industry partners and stakeholders to identify and deliver innovative solutions that create value and impact.I am also a PhD Candidate at the University of Cambridge, where I conduct cutting-edge research on the effects of digital technology on the product and service lifecycles. My current focus is on how digital twins can be leveraged to improve business model delivery at large engineering companies. I have published multiple papers and presented at international conferences on this topic. My goal is to advance the knowledge and practice of digital twins and organizational learning in the engineering domain.