Francisco Javier Piñeiro personal email
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With over two decades of professional experience in Product Management across digital enterprises in Argentina, Peru, and Uruguay, I have successfully overseen numerous digital products and projects, including but not limited to Mappa.ai (formerly FreeTheFreela.com), Zonaprop.com, Zonajobs.com, Demotores.com, Deremate.com, Urbania.pe, Aptitus.com, Neoauto.com, and PagoEfectivo.pe.I hold a degree in Information Systems Management from UBA and have pursued further studies and attained certifications in Product Strategy, Project Management, Digital Transformation, Innovation, UX/UI, Agile Methodologies, Leadership, and Data Analysis. Proficient in both English and Portuguese, I bring a proactive, responsible, dynamic, and efficient approach to my work. With a demonstrated ability to thrive in Strategic and Digital Product Management roles across diverse organizations, I am poised to drive impactful outcomes.
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Chief Product OfficerMappa Nov 2022 - PresentUnited States, UsProduct Definition and Strategy, Business Model, Product Vision, Planning, Story mapping, Kick Off, Product Management, Project Management. UX/UI Design and Development, MVP Implementation, Configuration, Release to Production, Business Metrics, Process Automation, Integration of Third Party Solutions, Market Analysis, Benchmarking, Discovery, UX Research, User Journey, Data Analytics. Login, Registration, Profile Completeness, Skills Test, Soft Skills, English Test, Application, Matching score, Notifications, Interview Management. Company Registration, Project Posting, Interview Management, Talent Management, Recruitment. BackOffice, user management tools, projects. Content and Blog. -
Product ManagerDhnn Creative Agency May 2022 - Oct 2022Madrid, Community Of Madrid, EsIn charge of product strategy of all Digital platforms for Avon Cosmetics (UK). Manage and definition of methodology, Research, Benchmarking, UX/UI, Design, User Testing. Project and Product Management in Products Discovery. -
Product Manager AdvisorIndependent Consultant Dec 2021 - Apr 2022London, GbProduct Management Consultant for digital platforms in Argentina, Brazil and Uruguay. * Main tasks performed: Platform Research and Analysis, Business Model Analysis (Canvas and SWOT), User Segmentation, KPI Definition, SEO Analysis, UX/UI Analysis, Optimization, Heuristic Analysis, Customer Journey Definition, Conceptualization, Briefing and Prototyping, User Interview and Diagnostic Presentation. Work Plan Definition, Product Vision Board, Product Roadmap, Story Mapping and MVP. Execution, Control and Evolution of metrics. Team Definition and Sizing, Roles and Profiles Definition, and Hunting. -
Product & Development ManagerNationtraffic Mar 2020 - Nov 2021Montevideo, Montevideo, UyResponsible of Product and Development Department for the different products of the Company / Team profiles in charge: Product Analyst, UX Designer and Developers.* Main tasks perfomed: Digital strategy planning, KPI definition, Research, Web site Analysis, UX Design, Development, Testing and Deploy, Coordination with Marketing, Financial and Business Departments. Customer User definition, Implementation of Agile methodology, Coaching and training of profiles and teams, Hiring, Set up and implementation of third-party digital solutions, Budget management.* Main projects managed: Web site optimization and SEO Audit, New cashier, Gateways and Payment Methods implementation, Marketing Automation, New Blogs implementation, Redesign and UX improvements, Marketing automation, Chat solution deployment, KYC process, Gamification concept definition among others. / Operational management of the different company systems, such as Cashier, PSP, ERP, CRM, Back Office and daily management of their respective providers in Europe and Asia. -
Product & Project ManagerGrupo El Comercio Mar 2015 - Dec 2019La Victoria, Lima, PeResponsible for the Product and Project Managment Department compound by the following areas: Product Analysis, Design and User Experience (UX), and Search Engine Optimization (SEO). * Main tasks performed: Vision, Product Roadmap and Product Positioning. Projects Definition and Implementation, Supplier and Business Partner Management, PO and Stakeholder Management, Coordination with Development, Business and Marketing Departments, Definition and Implementation of UX / UI, SEO, Innovation and Transformation strategies Digital, Management of Reports for the different Business Areas, Analysis and monitoring of metrics and main business KPIs.* Main Products managed: Urbania.pe (Real Estate), Neoauto.com (Cars), Aptitus.com (Jobs), Pago Efectivo (Payment Method), Lumingo.com (Marketplace), Comercio Xpress (Logistics Services), MasEducacion.com (E-Learning), Ofertop (Coupons) and Estilomio.com (Retail).* Main Projects managed: User Experience (UX) and conversion improvements, Search Engine Optimization (SEO) Optimization, Mobile Redesign, Checkout, and Gateway Conversion Improvements, Payment Methods Implementation, Real Estate Geolocation, and Clusterization, Classified Posting Process Redesign, Mobile App Development (Urbania, Aptitus, PagoEfectivo, Lumingo), Advertising Segmentation, Development of Virtual Fairs, Implementation of E-commerce platforms, Integration with aggregators, Redesign of registration processes, Improvements in publication management, contact management, A/B test, Product boosting, Recovery of Shopping Carts, Optimization and performance of portals, Implementation of Banco Santander Vehicle Credits, Interbank Real Estate Credits, Platform for Call Centers (Cash Payment) and Mass Collections, Redesign of Cash Payment portal, Regionalization for Ecuador, Blogs, Real Estate Index Report m2 and Latam Pass Miles Program among others. -
Product Manager - Zonaprop.Com (Real Estate Ads Classifieds)Dridco Aug 2013 - Feb 2015Buenos Aires, Ciudad Autonoma De Buenos Aires, ArIn charge or Product and Web Design Areas. * Tasks performed: Roadmap Management, Definition and Control of all the Requirements and Functionalities of the Area and those requested by the Commercial, Marketing, SEO, Legal, Processes, Finance areas for Argentina, Colombia, Mexico and Brazil. Preparation of the annual Product Budget, Negotiation with Suppliers, Benchmarking, Internal communication of the monthly Product launches.* Main projects: Zonaprop API for Large Advertisers, New Product for Real Estate Projects, launch of Zonaprop m2 Report, New Mobile iOs and Android Apps, among others. -
Head Of Product Manager Of Zonaprop.Com (Real Estate Classifieds)Dridco Apr 2008 - Jul 2013Buenos Aires, Ciudad Autonoma De Buenos Aires, Ar* Main Tasks performed: Definition, Design and implementation of new products and functionalities for Zonaprop.com (real estate classifieds). * Main Projects Managed: Start-up, implementation in Argentina and regionalization in Chile. Colombia, Mexico, Venezuela, Spain and Brazil. Monetization, Payment Methods, Exposure Methods, Integration with SAP ERP, Interfaces with Real Estate systems, Integral definition of processes: User Modules, Publication, My Account, Packs and Contacts, contracting of Multi-monthly Packs, Google Maps API, Blog News and Networks Social, Mobile Applications (iPhone, Web Mobile, HTML5, Nokia), SEO Optimization. -
Product Manager - Zonajobs.ComDeremate.Com Apr 2007 - Mar 2008Miami Beach, Fl, UsCompany acquired by Grupo La Nación (Argentina) and later by Mercadolibre (MELI).* Tasks performed: Research, Analysis and Design of the website.* Main projects: Web site Launch, Search Engine, Applicants and Dashboard for Companies. Consortium Job Fair Project. Implementation in Argentina, Chile, Colombia, and Mexico. -
Product Analyst - Demotores.ComDeremate.Com Jan 2007 - Mar 2007Miami Beach, Fl, Us* Tasks performed: Scope Definition, Research, Analysis and Design. * Main projects: Integration with DeRemate.com, Dealer Stores. -
Product Analyst - Deremate.ComDeremate.Com Aug 2004 - Dec 2006Miami Beach, Fl, Us* Tasks performed: Definition of Scope, Research, Analysis, Documentation and Design.* Main Projects: Reengineering of the site, Modules: Collections, Call Center, Search Engine and Listing. UML methodology. Functional Analysis / Product Manager: Qualifications and Claims Process, Implementation of Banelco, Pago Mis Cuentas, Mastercard. Tools for Super Sellers, Moderation, Improvements in the DeRemate Cash Platform, Improvements in the mediation process, Improvements in anti-fraud process, DeRemate Seguro. -
It System AnalystCencosud S.A. Aug 2000 - Jul 2004Argentina-Brasil-Chile-Colombia-Perú Y Of.Comercial En China, OoSupermercados Disco SA (Company was acquired by Cencosud in 2004)* Task performed: Functional analysis and documentation* Main projects managed: Microsoft BizTalk, JDEdwards and EDI System. -
Pre-Sales Tech SupportIbm Argentina 1999 - 2000Armonk, New York, Ny, UsPre-Sales Tech Support of Tivoli Storage Management (BackUp Solution for Companies).
Francisco Javier Piñeiro Skills
Francisco Javier Piñeiro Education Details
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University Of Buenos AiresSistemas De Información -
University Of CambridgeInglés -
Noble Work FoundationProject Management -
Openenglish.ComEnglish As Foreign Language -
InlapsNeurociencia Y Design Thinking Process -
Universidad EsanGestión De Talento -
Escuela De Dirección De La Universidad De PiuraData Strategy Management -
Centro Universitarios De Idiomas (Cui)Portugués Nivel Iii -
Arquitectura Organizacional & TalentoLiderazgo Empresarial -
Inter-CulturaExperiencia De Usuario Y Usabilidad -
10 PinesGestión Ágil De Proyectos De Software -
Tec ConsultoresGestión De Proyectos De Tecnología De La Información -
Instituto Verde & AmareloPortugués -
Academia Cultural InglesaInglés -
Colegio Guido SpanoSecundario
Frequently Asked Questions about Francisco Javier Piñeiro
What company does Francisco Javier Piñeiro work for?
Francisco Javier Piñeiro works for Mappa
What is Francisco Javier Piñeiro's role at the current company?
Francisco Javier Piñeiro's current role is CPO & Co-Founder at Mappa.
What is Francisco Javier Piñeiro's email address?
Francisco Javier Piñeiro's email address is fr****@****ail.com
What schools did Francisco Javier Piñeiro attend?
Francisco Javier Piñeiro attended University Of Buenos Aires, University Of Cambridge, Noble Work Foundation, Openenglish.com, Inlaps, Universidad Esan, Escuela De Dirección De La Universidad De Piura, Centro Universitarios De Idiomas (Cui), Arquitectura Organizacional & Talento, Inter-Cultura, 10 Pines, Tec Consultores, Instituto Verde & Amarelo, Academia Cultural Inglesa, Colegio Guido Spano.
What skills is Francisco Javier Piñeiro known for?
Francisco Javier Piñeiro has skills like E Commerce, Mobile Commerce, Scrum, Product Development, Product Management, Web Project Management, Usability, Systems Analysis, It Project Leadership, Uml, User Experience, Mobile Applications.
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