My journey in the digital arena is characterized by a robust blend of content creation, performance marketing, and strategic campaign management, currently unfolding at Next Level Agency. Our team specializes in high-performance content for platforms like Meta, Instagram, and TikTok, leveraging data-driven social media tactics to enhance brand reach and foster engaging communities. Through A/B testing and targeted ad campaigns across Google Ads, Facebook Ads, LinkedIn Ads, and more, we drive measurable growth and ROI optimization.At Galarina Studio, we've cultivated a distinctive visual identity, where my graphic design and photography skills converge to capture the essence of fashion and portraiture. I create compelling visual content that aligns with brand strategy, resulting in increased engagement and awareness. My commitment to continuous learning is reflected in my certification in digital marketing and event organization, ensuring every project resonates with its intended audience and meets the latest digital advertising trends. This drive for innovation and excellence positions me as a versatile professional, ready to contribute to remote roles in the UK and US markets.
Next Level Agency
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Content Strategist And Social Media ManagerNext Level AgencyBogotá, Co
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Content Strategist & Social Media ManagerNext Level Agency Oct 2023 - PresentBogota, D.C., Capital District, ColombiaContent Strategist & Social Media ManagerContent Strategy: Developed and executed comprehensive content calendars for social media platforms, focusing on high-performance content for Meta, Instagram, and TikTok.Campaign Optimization: Managed social media ad campaigns across multiple platforms, including Google Ads, Facebook Ads, and LinkedIn Ads, achieving consistent improvements in CTR, CPC, CPA, and ROI.Data-Driven Decision Making: Monitored key performance indicators (KPIs) and applied A/B testing to refine campaign strategies, leading to a 15% increase in conversion rates over six months.Community Management: Enhanced community engagement by monitoring behavior through analytical tools, resulting in a 30% boost in brand loyalty.Collaboration: Coordinated with content creators, video editors, and influencers to produce engaging visuals and copy, optimizing performance based on data insights.Team Leadership: Trained and led the social media and performance marketing team, ensuring the adoption of optimization techniques to maximize efficiency and engagement.
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Graphic DesignerGalarina Studio Feb 2022 - PresentBogotá, Capital District, Colombia
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Photographer & Visual Content DesignerGalarina Studio Feb 2022 - Oct 2023Bogotá, Capital District, ColombiaCreative Direction: Lead the creation of visual content, including fashion and portrait photography, ensuring alignment with brand identity and campaign goals.Video & Photo Editing: Utilized Adobe Premiere and After Effects to transform raw footage into engaging, high-performance content for Meta, Instagram, and TikTok ads, driving improved engagement metrics.Visual Branding: Oversaw the visual branding of the company, designing content for both corporate and social media purposes, resulting in a 20% growth in brand awareness.Collaboration: Worked closely with content creators and copywriters to craft cohesive visual and narrative strategies for campaigns, contributing to overall brand growth and project success.
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PhotographerEsquema Disruptivo May 2020 - Aug 2021Distrito Capital, Colombia
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Digital ManagerEsquema Disruptivo May 2020 - Aug 2021Bogota, D.C., Capital District, ColombiaIn charge of managing the social networks of different artists, generating multimedia content and copy.
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FotógrafoRevista Eventos Y Artistas Aug 2016 - May 2020Bogotá D.C., Colombia
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Graphic DesignerStudio 35 Group Aug 2016 - May 2020Bogotá D.C., Colombia
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Recepcion Invitados Internacionales16° Cumbre Mundial De Premios Nobel De Paz, Bogotá 2017 Jan 2017 - Feb 2017Bogotá D.C., Colombia16th WORLD SUMMIT OF NOBEL PEACE PRIZES, BOGOTÁ 2017 - Delegate of the reception of international guests, both young people and laureates, generating a very positive first contact. Efficiently operating the database and transportation for each one.16° CUMBRE MUNDIAL DE PREMIOS NOBEL DE PAZ, BOGOTÁ 2017 - delegado de la recepción de los invitados internacionales, tanto de jóvenes como de los laureados, generando un primer contacto muy positivo. Operando de manera eficiente la base de datos y el transporte para cada uno.
Francisco Loaiza Education Details
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Centro Nacional De Hoteleria, Turismo Y AlimentosOrganizacion De Eventos
Frequently Asked Questions about Francisco Loaiza
What company does Francisco Loaiza work for?
Francisco Loaiza works for Next Level Agency
What is Francisco Loaiza's role at the current company?
Francisco Loaiza's current role is Content Strategist and Social Media Manager.
What schools did Francisco Loaiza attend?
Francisco Loaiza attended Centro Nacional De Hoteleria, Turismo Y Alimentos.
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Francisco Loaiza
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