Head of the Regional ITD organization, reporting to the global CDIO.

Led IT Transformation strategy and implementation projects of the LATAM region, mainly focused in ERP and CRM implementations.

Head of Quarksoft’s Commercial area, responsible of managing the firm’s Go-To-Market strategy for all markets (Public Sector, Consumer, Retail, Financial Services) and service offerings (Software Factory, Integration, SAP, Salesforce) for clients in Mexico.

Head of the Industry and Consumer Business unit of Indra Mexico, responsible of overall commercial and project delivery performance and financial results for clients in the Manufacturing, Consumer, Retail, Airlines, Tourism and Services industries.

Responsible for Go-To-Market activities, project delivery and financial performance of transformation projects for clients in the CPG, Pharma, Retail and Travel & Transportation industries.

Sold and led several Oracle ERP and SAP implementation, upgrade and quality assurance projects for clients in the CPG, Retail, Manufacturing and Transportation industries, in Mexico, US and Latin America.Led the Quality and Risk Management (QRM) area of Deloitte Consulting Mexico, managing quality and risk reviews of sales opportunities and ongoing projects, focused on engagement acceptance, contract management, legal coordination activities, and global firm policy… Show more Sold and led several Oracle ERP and SAP implementation, upgrade and quality assurance projects for clients in the CPG, Retail, Manufacturing and Transportation industries, in Mexico, US and Latin America.Led the Quality and Risk Management (QRM) area of Deloitte Consulting Mexico, managing quality and risk reviews of sales opportunities and ongoing projects, focused on engagement acceptance, contract management, legal coordination activities, and global firm policy compliance.Participated as a Customer Relationship Management (CRM), Trade Promotion Management (TPM), and Sales Force Automation (SFA) subject matter expert for various sales transformation projects for clients in the CPG industry in Mexico and US. Show less

Sold and led a project to provide PMO services for a major, core business transformation project for a Federal government agency in Mexico, involving more than 300 consultants, using PeopleSoft CRM as the technology enabler.Sold and led various Siebel CRM business transformation projects for clients in Mexico and Latin America.

Sold and led various CRM transformation projects, using Siebel, for clients in the CPG industry in Mexico, US and Colombia, focusing mainly in TPM, SFA, Call Center and Marketing processes. Led a multi-functional team to develop the TPM strategy service offering and implementation methodology for the Consumer Business practice of Deloitte US.

Redesigned the Interconnection Services processes for a local telephony provider.Implemented a Siebel Campaign Management solution for the Latin America sales call center of a global high technology firm.

Participated in the extended team of pre-sales engineers in the region to elaborate proposals and run benchmark tests for Telecommunications projects. Worked closely with the Enterprise Technology Center and the Network Products Engineering Group on testing new products.

Designed and implemented the client/server systems’ configuration management procedures and evaluated new computing and communication technologies for the Bank's branches. Participated in the design of the Bank's first intranet and email system.