In my current role, I have significantly contributed to the development and execution of our Direct-to-Consumer strategy. I have leveraged my deep industry knowledge to drive impactful changes and enhancements across our operations. D2C Channel Development: Played a key role in establishing and growing our D2C channel from inception, contributing to its integration into our broader business strategyEnhanced Data Utilization: Fostered a culture of data-driven decision-making… Show more In my current role, I have significantly contributed to the development and execution of our Direct-to-Consumer strategy. I have leveraged my deep industry knowledge to drive impactful changes and enhancements across our operations. D2C Channel Development: Played a key role in establishing and growing our D2C channel from inception, contributing to its integration into our broader business strategyEnhanced Data Utilization: Fostered a culture of data-driven decision-making, ensuring that departments are more connected to real-time insights and analytics.Power BI Implementation: Streamlined reporting processes and enhanced data visibility through the implementation of Power BI, supporting more informed business decisions.Process Improvements: Improved operational efficiency by optimizing workflows within the D2C channel, leading to smoother operations and better resource management.Training & Upskilling: Delivered targeted training sessions on Power BI, equipping teams with the skills needed to leverage data effectively and reduce reliance on manual processes. Show less

• Project manager for multiple sales and marketing projects• Implemented Power BI within the Portuguese organization• Direct support to the Sales and Marketing department and to the Sales Directors• Development of ad-hoc analysis and reporting in a timely manner• Development of new digital marketing content for our clients in collaboration with our Brand Management team

• Collaboration with internal and external stakeholders from different areas to support the Key Account’s day to day activities• Core assortment, Market and Competitors data analysis• Preparation and participation in strategic and operational meetings