Francisco Ortega

Francisco Ortega Email and Phone Number

GENERAL MANAGERLeadership ~ Financial, People & Project Management ~ Cross Functional Team Builder
Francisco Ortega's Location
Mexico City, Mexico, Mexico
Francisco Ortega's Contact Details

Francisco Ortega personal email

n/a
About Francisco Ortega

General management professional with over 19 years progressive experience in strategic planning, improving operational efficiency, team building and project management for consumer product industry.Able to quickly understand complex concepts, detect and solve problems, turn ideas into logical strategies, and implement systems that optimize productivity, decrease vacancy rates and increase bottom line.Well-versed in leading multifunctional teams (Marketing / Sales / Operations / Finance / Countryside Production), to coordinate the launch of new products by identifying Commercial opportunities through market analysis, consumer insights, competitors’ share and forecasting projected business.

Francisco Ortega's Current Company Details

GENERAL MANAGERLeadership ~ Financial, People & Project Management ~ Cross Functional Team Builder
Francisco Ortega Work Experience Details
  • Unilever
    Sr. Kam Pharma & Convenience Channels
    Unilever Jan 2010 - Dec 2012
    Distrito Federal. Mexico
    Generated double digit growth year on year both, volume and profitability, as well as specific SOM targets for each category (H&B, Food and Ice Cream).2012 vs. 2011 targets were achieved: +12% in GSV and +14% in USG; SOM +1pp in H&B, +1.5pp in Food and +3pp in Ice Cream, respectively.• Developed the Commercial Strategy within the assigned territory.• Kept and promoted relationships with the principal and key actors within the Pharmaceutical sector.• Promoted products, solutions and services of the company, developed added value proposals for the clients.• Identified developed and closed opportunities in the existing and new accounts at that time.
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  • British American Tobacco
    Head Of National Sales & Promotions
    British American Tobacco Jan 1998 - Dec 2009
    Monterrey Y Alrededores, México
    Proved record to identify the root cause of problems, established adequate strategies, executed them and reached exceptional results through large high performance teams.Strong relationship building ability, displayed initiative and always had the customer’s needs and best interest in mind.During 11 years of experience at BAT, was flexible to relocate to different geographic national locations: Torreon, Monterrey, Guadalajara, Acapulco and Mexico City.• Migrated promotional volume from one brand to another (Boots to Pall Mall), worth 100.0M sticks per month (equivalent to 10% company volume), achieved 98% of volume and only 1% of OOS (Out of Stock)• Designed back-to-back promotions for the trade on on-ongoing basis (8 months supporting periods), secured pipeline and avoided OOS.• Tailor made forecast according to brand penetration by region, and according to specific version/SKU.Additional Positions at BAT National Convenience Manager (2008) Account Manager for Convenience Channel in Mexico City (2007) Brand Coordinator for Pall Mall (2006) Area Manager for Acapulco and Guadalajara (2002-2005) Brand Executive for Raleigh and Camel (1998-2001)
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Francisco Ortega Skills

Marketing Comercial Estrategia Estudios De Mercado Liderazgo Team Leadership Ventas Gerencia De Ventas Liderazgo De Equipos Liderazgo De Equipos Multidisciplinarios Mercadotecnia Strategy Negotiation Marketing Trade Marketing Change Management Estrategia Empresarial Business Strategy Sales Management Strategic Planning Forecasting

Francisco Ortega Education Details

Frequently Asked Questions about Francisco Ortega

What is Francisco Ortega's role at the current company?

Francisco Ortega's current role is GENERAL MANAGERLeadership ~ Financial, People & Project Management ~ Cross Functional Team Builder.

What is Francisco Ortega's email address?

Francisco Ortega's email address is fp****@****sppo.mx

What schools did Francisco Ortega attend?

Francisco Ortega attended Instituto Tecnológico Y De Estudios Superiores De Monterrey / Itesm, Universidad Autonoma De La Laguna.

What skills is Francisco Ortega known for?

Francisco Ortega has skills like Marketing Comercial, Estrategia, Estudios De Mercado, Liderazgo, Team Leadership, Ventas, Gerencia De Ventas, Liderazgo De Equipos, Liderazgo De Equipos Multidisciplinarios, Mercadotecnia, Strategy, Negotiation.

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