Bachelor of Business Administration and Economics from Universidad Adolfo Ibáñez with CEMS master’s in international management from ESADE Business School in Barcelona, Spain. I have experience leading multidisciplinary teams in areas such as marketing, sales, strategy, and KAM. Extensive experience in project management at national level and sales. I focus on the management of people, budget, and costs, which has allowed me to perform successfully in national and international companies. In addition, I have a certification in Brand Management and Project Management, as well as an advanced level of English. Good knowledge and contacts along the music industry and a huge passion about work and relationships, with a certification of Music Business Foundation of Berklee College of MusicAmple capacity in adapting to changes, great self-awareness, creativity and high teamwork capacity. Extensive traveling experience through America, Europe, Asia and Oceania.
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Music Artist ManagerGianlucaSantiago, Cl
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Marketing ManagerUnderfive Oct 2023 - PresentSantiago, Santiago Metropolitan Region, ChileEn Underfive, creamos productos naturales y reales con un máximo de 5 ingredientes, todos con etiqueta limpia, sin preservantes, endulzantes, ni cosas raras. Transformamos los snacks de siempre con simplicidad y sin comprometer sabor ni calidad.Strategic Planning · New Business Development · Relationship Building · Team Management · Marketing• Desarrollar y ejecutar estrategias de marca integrales (360º) que puedan potenciar la visibilidad y posicionamiento de la marca. Gestionar la imagen de marca, asegurando coherencia y relevancia en todas las plataformas, eventos y medios, entre otros. • Identificar y evaluar oportunidades de nuevos negocios y/o stakeholders dentro del mercado/industria, asegurando acuerdos beneficiosos para el crecimiento de la empresa. Gestión y creación de alianzas estratégicas comerciales que impulsen el crecimiento sostenible del negocio.• Investigaciones de mercado, análisis de la industria, lanzamiento de nuevos productos, análisis de métricas claves, trade marketing y manejo de equipos interdisciplinarios.• Análisis e inicio de relación con +30 embajadores de la marca y el desarrollo estratégico de la comunicación para con la marca.• En los primeros 6 meses de trabajo:Aumento de 6x en ventas en Página Web, canal directo, aumento de 2.5x en Seguidores en redes sociales, aumento de +30 nuevos clientes para la marca, ejecutando relaciones comerciales y seguimiento de las cuentas, tales como: Tremus, Petrobras, Red Bull, Green Conexion, Trailstore, Andacor, entre otros... • Posicionamiento de la marca, aumento de awareness y relación con marcas afínes, project manager para la marca en eventos tales como: Lollapalooza, Expo Running Maratón de Santiago, Wellfest, Centro Ski Colorado, • Creación de contenido In-house en búsqueda de un desarrollo integral de la marca, Underfive Lab, Underfive Magazine, Underfive Talks, entre otros.• Lanzamiento de 2 nuevas líneas de producto con plan integrado 360º (Essentials, Kids) -
Music Artists ManagerGianluca Aug 2023 - PresentSantiago Metropolitan Region, ChileManager y productor general de GianlucaArtista de música- Producción de shows y eventos- Producción de Videos- Booking - Relaciones Comerciales- Manejo de estrategia
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Brand & Project Management Consultant - (Freelance)The Hundt. Mar 2023 - Aug 2023Santiago, Chile• Development and support of projects for clients, focus on strategy and presentation of projects to prospective clients. • Sale of spaces and correct execution exhibitors Expo Running 2023 and sponsorships Grand Marathon of Santiago 2023. • "AMEX for Foodies" Activation – American Express• Planning and Execution Modern Channel Campaign – Under Five -
Marketing SpecialistRed Bull Mar 2021 - Mar 2023Santiago, Santiago Metropolitan, Chile• Strategy development, market analysis, branding campaigns, marketing, and projects. Focus on product / project development, brand and team development, responsible and high compliance with KPIs. • Leader of a team of 16 people. Responsible for the correct activations of the brand in universities, third-party events, and Red Bull Events, always looking for a 360º approach working closely with the different areas of the company.• Project Leader at national level during 2021 & 2022 of different Red Bull events, such as Red Bull Basement, Red Bull Campus Clutch or Red Bull Paper Wings, among others... • 3 national projects led with international recognition. (Red Bull Paper Wings - Red Bull Basement - Red Bull Campus Clutch).• In charge of implementing branding campaigns, from POS to activations related to campaigns (TTL & BTL). • Direct work with suppliers, agencies, and producers. • Development of the relationship of the brand with the Music Scene, Influencers and Tour Manager for music artists. -
Brand Manager E-Commerce & Customer ExperienceMelting Cook Dec 2021 - Apr 2022Santiago, Santiago Metropolitan Region, Chile• Creation of SWOT, Buyer Persona, Canva, among other tools for each of the company's brands (9). • Management of the online platforms of each of the brands and their relationship with the various platforms (Justo, Uber Eats, Pedidos Ya, Rappi).• Correct execution of the brand strategy and product innovation.• Constant search for the improvement of the product and process cycle in the dispatch mode. -
Key Account Manager – Team Leader MarketingJusto Apr 2020 - Dec 2021Chile• KAM top 50 clients of the company.• Creation of commercial strategies for each client, data analysis, marketing proposals, • Focus on the growth of each client's own platforms with investment management in digital marketing. • Leader of a team of 3 KAM focused on the Metropolitan Region. -
Student Consultant (Business Project)Grup Giró Dec 2019 - Feb 2020Badalona, Catalonia, Spain• Analysis and development of the strategy of opening Gyro to the Asian market, its implications and possible penetration and commercial strategies.Consulting, Market Research, International Relations, Project Management. -
Student Brand ManagerRed Bull Mar 2017 - Sep 2019Región Metropolitana De Santiago, Chile• Analysis and creation of strategy to reach new consumers and enhance commercial area at university level with focus on Gen Z.• Brand relationship with different points of sale, university entities, agencies, suppliers, and end customer. • Development of projects for the brand and leadership of these. (Red Bull College Battle, Red Bull Paper Wings. Red Bull Basement, among others.) -
Teaching Assistant - Innovation WorkshopUniversidad Adolfo Ibáñez Jul 2018 - Dec 2018Viña Del Mar, Valparaíso, ChileTeacher: Gaspar Espejo -
Summer InternLarrainvial Dec 2017 - Feb 2018Región Metropolitana De Santiago, ChileApprenticeship in Asset Management and Financial Services at Larrain Vial S.A, Latin American fund managers with more than $17B AUMs.• Analysis and monitoring of SMU's IPO market opening • Strategic proposals for asset management focused on the study of ETFs and funds. -
Teaching Assistant - Entrepreneurship WorkshopUniversidad Adolfo Ibáñez Jul 2017 - Dec 2017Santiago, Región Metropolitana De Santiago, ChileTeacher: Marcial Gonzalez. -
Teaching Assistant - Algebra IUniversidad Adolfo Ibáñez Mar 2017 - Jul 2017Santiago, Región Metropolitana De Santiago, ChileTeacher: Rely Pellicer
Francisco Palma Skills
Francisco Palma Education Details
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International Management -
Business/Commerce, General
Frequently Asked Questions about Francisco Palma
What company does Francisco Palma work for?
Francisco Palma works for Gianluca
What is Francisco Palma's role at the current company?
Francisco Palma's current role is Music Artist Manager.
What schools did Francisco Palma attend?
Francisco Palma attended Cems Mim - Masters In International Management, Esade, Universidad Adolfo Ibáñez, Universidad Adolfo Ibáñez.
What skills is Francisco Palma known for?
Francisco Palma has skills like Trabajo En Equipo, Marketing, Experiencia Del Cliente, Liderazgo, Habilidades Interpersonales, Ventas.
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Francisco Palma
Founder Polynatural // Director Agrotech Chile #Agtech #Startup #Agricultura #Postharvest #PoscosechaChile -
2cruzverde.cl, gmail.com
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Francisco Palma Maturana
Providencia1scotiabank.com -
Francisco Palma
Santiago2puc.cl, afianza.cl
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