Finance | BI | Communication | Marketing | Asset

Architect of comprehensive BI, Communication and Asset solutions with a strong strategic focus.

Driving financial decision-making with a deep understanding of market dynamics and customer needs.

Drive the business strategy and lead marketing (2) & sales (4) teams- Design and lead the business strategies- Define goals and KPI's- Lead the marketing communication & marketing funnel (Digital, e-commerce, Trade)- Guarantee the customer's end-to-end- Build, develop and support teams- Market analysis, product portfolio, profit, demand planning.- P&L, forecast, pricing construction and administration- Stakeholders management- Create and improve work methodologies, processes- Lead negotiations (Clients, service companies, partners, banks, government entities)Key Learnings: Organizational transformation processes, management of larger teams, knowledge expansion in digital marketing, working from scratch.Main achievements: Sustained growth during FY 2015 – FY 2021, Digital transformation, Expansion of clients portfolio, building strategies around different teams, create, develop and automate processes.

B2B Business developer for distributor channel (Enterprise & mid-market).- Customer development- Meet sales targets according to KPI's- Track, measure and report on sales - Market analysis, pricing, trends- Lead meetings with customers- Detect business oportunities- Train, support and provide our clients with the necessary tools to achieve goals- Collaborate with marketing to drive campaingsKey learnings: Negotiation skills, Business development, effective presentations.Main achievements: Organize distribuitors zones, developing marketing campaings in new territory, innovative about the distributors relationship.

Co-work with the MS&P Leader- Lead trade marketing campaigns- Coordinate internal and external communications- Market studies, pricing, sales- Communicate, track and report marketing campaigns- Lead customer support team (2)- Manage suppliers and agencies- Internal and external event planning- Cooperate with sales developing business oportunities- Look over the P&L and marketing budgets- Lead 2nd category strategy, P&L, Marketing calendar and campaignsKey learnings: Forecast, P&L, Event planning, Go to market strategies, process management.Main achievements: Create the first marketing calendar and own budget for our alternative brand, leverage departments relationship to achieve higher results, create disruptive promotions, reach 40% more clients with our merchandising

Administative assistant & coordinator- Product Stocks administration- Sales administration- Cash handling- Team coordinatorKey learnings: Team work, acountable skills, team coordination.Main achievements: Coordinate team efforts to reach goals, create a Stock process from scratch.