Perform strategic analysis and implement micro-segmented, BTL, and ATL campaigns to optimize performance KPIs for the prepaid mobile segment across the Dominican Republic.Conduct risk assessments and identify opportunities for developing innovative projects that drive long-term and mid-term growth within the telecommunications industry.Support the general marketing department’s operations by overseeing cross-channel marketing implementation.

Directed end-to-end digital transformation implementations, delivering growth marketing campaigns with an average 15x ROAS for clients across seven countries. Led a team serving notable brands such as As Seen On TV ®, Maru Jordan Swim, and The Little Lighthouse Foundation.

Formerly known as InstaDom, Postearly was the first to introduce many features, such as Instagram auto-posting, generative AI for social media, Twitter threads scheduling, AI-powered time-to-post forecasting, and more. It was recognized by Forbes as one of the 30 business promises and as the Best Startup in the Dominican Republic by Seedstars World. As a founder, I managed everything from fundraising, product development, marketing, and advertising, serving over 250k users from all over the world.

Led the technological and communicative aspects of the presidential special projects' government transition period. Oversaw contract negotiations, personnel recruitment, project prioritization and continuity, work structure and scheme definition, license accreditation, and the launch of communication and public relations campaigns.

Designed and developed high-performing, interactive web units for Fortune 500 clients, including Amazon, BMW, and Entertainment One. Portfolio unavailable as all work was confidential.