Francisco Rodriguez

Francisco Rodriguez Email and Phone Number

Co-founder CarsmeUp | Partner Tellectum | Autotech | Fintech | Trade Financing | Innovation and Technology Savy | Digital Marketing | SaaS & E-Commerce | Automotive | Asia-Pacific Region @ CarsmeUp
Francisco Rodriguez's Location
Madrid, Community of Madrid, Spain, Spain
About Francisco Rodriguez

An Executive Leader in Worldwide recognized companies - Building businesses from scratch, developing connections and distribution network for diverse industries in competitive markets. Leading, building and guiding successful teams and companies to rapid and solid growth through diverse enviroments in three different continents: APAC, Europe and Africa.Born in Spain, I can fluently speak English, Spanish and Thai, and moderately French.20+ Years International Sales management10+ Years leading organizations in Asia / Pacific.Market Experience:Asia/Pacific, Europe and Africa.Main focus in South East Asia.Industries:Auto: new and used cars, commercial vehicles, service and partsConstruction and agriculture: construction and mining vehicles, agriculture equipmentLaundry: Laundromats, OPL, routeIT Solutions, technology and innovation: platform for hospitals managementFintech: Trade finance focused in SME in EU and Asia.Strengths:New market entry and business expansionRegional sales managementManagement of large teamsDealership hunting and developmentTurnaround sales downtrendsMargin & price engineeringDigital marketing and social mediaInnovation and technologyPublic speakingTraining & coachingsCreativity, startups and entrepreneurshipExcellent sales track records in every industry where I have worked, focused on network development and delivering margins over Board's expectations. I am a people developer, passionate, creative and a team builder.During my professional career, I have promoted the integration of the LEAN methodology and technology into business strategy, leading corporate processes of organizational change in different areas.

Francisco Rodriguez's Current Company Details
CarsmeUp

Carsmeup

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Co-founder CarsmeUp | Partner Tellectum | Autotech | Fintech | Trade Financing | Innovation and Technology Savy | Digital Marketing | SaaS & E-Commerce | Automotive | Asia-Pacific Region
Francisco Rodriguez Work Experience Details
  • Carsmeup
    Co-Founder Carsmeup Co. Ltd.
    Carsmeup Sep 2022 - Present
    Bangkok, Bangkok City, Thailand
  • Tellectum
    Partner Tellectum Co. Ltd. Helping European Companies Successfuly Enter Into Asian Markets
    Tellectum Sep 2021 - Present
    Madrid, Community Of Madrid, Spain
    I came back to Europe in determination to pursue my dream: Connecting people and business from different cultures and bring success to companies willing to invest in Asia
  • Alliance Laundry Systems Llc
    Director Sales Asia/Pacific
    Alliance Laundry Systems Llc Feb 2018 - Sep 2021
    Thailand
    Responsible for Asia / Pacific
  • Cnh Industrial
    Country Manager Asia Pacific
    Cnh Industrial Jan 2014 - Feb 2018
    Bangkok Metropolitan Area, Thailand
    Responsible for the region of SEA + Japan.
  • Rma Group
    Corporate Trucks Business Manager
    Rma Group Jun 2012 - Dec 2013
    Thailand
    Responsible for Business Strategy and Product Management within the Group - 20 Countries.Leading the relationship with all trucks suppliers (Korea, Japan, China and Europe).Start up of Cambodia activity as Trucks Division Manager.Coordinating the Trucks activity implementation for three markets: Myanmar, Cambodia & LaoWithin 2012 we achieved commercial agreements with 3 important international Truck Brands.Lead the recruitment, training and Sales of the Commercial team for CambodiaLeading the marketing tools. Creation of reporting, stock and ordering processes.
  • Volvo Trucks
    Commercial Director
    Volvo Trucks Apr 2011 - Apr 2012
    Sudáfrica
    COMMERCIAL DIRECTOR – RENAULT TRUCKS SOUTH AFRICA.I monitored Renault Trucks’ commercial activity through the management of the sales team, the Strategic Commercial Plan and the relationship with Volvo’s network. Responsible for the Commercial Budget and the definition of the yearly objectives. Design and follow up the Annual Marketing Plan. In 2011 we achieved a record year of sales (205% VS 2010 and 165% VS yearly objective). Exceeded a record year of orders (196% VS 2010). Passed the profitability level challenge for 2011. Boosted our market share by 57%, reaching a new historic record for our Brand. Resolved the stock problem we inherited from previous year, reaching all 2011 targets.
  • Volvo Trucks
    National Marketing & Sales Manager – Medium / Heavy Vehicles
    Volvo Trucks Sep 2010 - Mar 2011
    Spain And Portugal
    Responsible for the Strategic Commercial Plan 2011, as well as sales objectives definition. Managed MHD commercial team of 6 Area Sales Managers and 137 sales representatives. Boost Prospective Program Leader, for development of networking skills and commercial methods of our network. Project was completely implemented and objectives fully achieved. The countries under my responsibility achieved the 2nd and 3rd position within Renault Trucks European Ranking.
  • Volvo Trucks
    National Marketing & Sales Manager –Light Commercial Vehicles
    Volvo Trucks Apr 2006 - Aug 2010
    Spain And Portugal
    Organized and managed the successful launch of 3 new ranges of vehicles. Managed the LCV commercial team of 6 Area Sales Managers and 90 sales representatives. Responsible for the Annual LCV Marketing Plan with a budget of 500 K€/year. Designed product offers, discount policies, Strategic Sales Plans and financial objectives. Organized and managed Annual LCV Convention (4 years) as the main speaker and director. Increased the New Truck sales from 1.100 to 4.000 units within this period. Increased the sales of a range of vehicles that was in decline to 40% of the total Company sales volume We increased the margin of the range from 0% to 10%.
  • Volvo Trucks
    Commercial Responsible – Light Commercial Vehicles
    Volvo Trucks Apr 2001 - Mar 2006
    Spain And Portugal
    Managed the LCV commercial team of 1 Area Sales Manager and 15 sales representatives. Responsible for the Annual Marketing Plan with a budget of 200 K€/year. Responsible for discount policy and incentives and training programs for the sales team. Organized and lead the Annual LCV Convention (2 years) as main speaker and director. Spain was awarded winner of the 3 editions of the European Challenge “Men of the Year”. Official recongnition from the President in the World Brand Convention, as best management within Europe. Recognition given for multiplying sales three times and the sales teams twice within 3 years.
  • Grupo Eulen
    Commercial And Hhrr Coordinator – Vodafone Spain
    Grupo Eulen Mar 2000 - Mar 2001
    España
    Responsible for managing 30 retail outlets in Madrid. During this period I managed a team of more than 60 salesmen, monitoring the achievement of targets and execution of promotions. I was responsible for selection, hiring and training of the new sales people. During this period I was given the most responsibility within Commercial Division, handling more than 50% of the potential business, within a team of 3 coordinators.
  • Suzuki Motor Of America, Inc.
    Marketing Development And Sales Coordinator
    Suzuki Motor Of America, Inc. May 1999 - Feb 2000
    España
    Liaison and sales coordination with our partners in Japan. Responsible for the price and margin development for determining yearly price increases. Managing marketing campaigns with the trade and media. Offered a position as Area Sales Manager. I would have been the youngest within the Company history.

Francisco Rodriguez Education Details

Frequently Asked Questions about Francisco Rodriguez

What company does Francisco Rodriguez work for?

Francisco Rodriguez works for Carsmeup

What is Francisco Rodriguez's role at the current company?

Francisco Rodriguez's current role is Co-founder CarsmeUp | Partner Tellectum | Autotech | Fintech | Trade Financing | Innovation and Technology Savy | Digital Marketing | SaaS & E-Commerce | Automotive | Asia-Pacific Region.

What schools did Francisco Rodriguez attend?

Francisco Rodriguez attended Esade Business School, Universidad Carlos Iii De Madrid, Schütz Werke Gmb, Universidad Carlos Iii De Madrid.

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