I have more than 25 years of experience working in the world of design and brand. Currently, I am a freelancer, I have no barriers for any type of clients, whether it is companies or nature or larger advertising agencies. In the past, I have worked with all types of clients and industries, since; beauty, banking, real estate development, health, sports, music for food and drinks.Since I finished studying Graphic Design and Photography. I always liked the development of concepts for launches, identity design and branding. The result of this most often results in a fully integrated advertising campaign (above and below the line), for web development, for guerrillas, for a new packaging design.I think there are very few things in life that are more beautiful than when the function is mixed with creativity, and I love the excellent solutions that work with really tight budgets.If you add me to your creative team, I can take the design initiative in a project or help a current design team. But the really good thing about me is that I feel comfortable falling into any project situation, and we can be up and running immediately.
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Managing Director (Ceo)Master Touch Sep 2018 - PresentPerú
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General Manager Art Graphics And Community ManagerWestconic Jul 2015 - PresentPerú -
Managing Director (Ceo)Westconic Apr 2012 - Jun 2015Perú -
Chief Creative Officer (Cco)Ingenieria Clinica Jan 2006 - PresentProvincia De Lima, Peru* Chief Creative Officer - CCO Full time - Hybrid Ene. 2021 - Actualidad International creative consultant, brand development and design strategy. Brand design | Business stationery | Package design | digital illustration | Graphics | Signaling | UX/UI | Seasonal Photography Art Direction | Product development | Content Creation | Storytelling | computer animation | Conventional and mobile video.* Executive Creative DirectorFull time - Face-To-FaceEne… Show more * Chief Creative Officer - CCO Full time - Hybrid Ene. 2021 - Actualidad International creative consultant, brand development and design strategy. Brand design | Business stationery | Package design | digital illustration | Graphics | Signaling | UX/UI | Seasonal Photography Art Direction | Product development | Content Creation | Storytelling | computer animation | Conventional and mobile video.* Executive Creative DirectorFull time - Face-To-FaceEne. 2014 - Dic. 2020 · 7 años Overseeing all brand creative and product design for a growing startup that is dedicated to bringing life-changing clinical healthcare to all who need it. I grew the creative team from five to 11 employees in my first three months, attracting talent nationwide who could dramatically improve the speed, quality, and performance of our creative. Responsible for all creative output, including company website, digital advertising, trade shows and events, customer communications, sales support, and product design. Partner with marketing leaders and external agencies, and implement new messaging and brand positioning.* Creative DirectorFull time - HybridEne. 2009 - Dic. 2013 · 5 años Branding, design and strategic creativity for startups, marketing teams and companies of all sizes.* Associate Creative DirectorFull time - HybridEne. 2008 - Dic. 2012 · 5 años Work under the leadership and vision, assuming ownership of the projects and the accounts of the day-to-day results. Provide direction to the creative team with clear and objective feedback improving the creative process and the product. * Senior Art DirectorFull time - Hybrid Ene. 2006 - Dic. 2007 · 2 añosSenior management over a small team of art directors and creatives. Project management of several large clients, storyboarding and creative concepts, trend analysis, photoshoot art direction, packaging/branding/web/merch design, client presentations, store research in competitive arenas. Show less
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Associate Art DirectorIngenieria Clinica Mar 2003 - Dec 2005Provincia De Lima, Peru* Associate Art DirectorFull time - Face-To-Face Ene. 2005 - Dic. 2005 · 1 años · Collaborate with account team members to formulate creative solutions driven by client brand, key messages and specific marketing objectives.· Present concept art internally and externally and work with account team members to plan realistic and efficient production schedules.· Create intentional and compelling images with an emphasis on designing digital spaces. This includes… Show more * Associate Art DirectorFull time - Face-To-Face Ene. 2005 - Dic. 2005 · 1 años · Collaborate with account team members to formulate creative solutions driven by client brand, key messages and specific marketing objectives.· Present concept art internally and externally and work with account team members to plan realistic and efficient production schedules.· Create intentional and compelling images with an emphasis on designing digital spaces. This includes advertisements, social media assets, website materials, and other marketing materials.· Synthesize internal and external feedback while overseeing design production from ideation to delivery.· Manage and delegate responsibilities for design interns, creative freelancers, and independent contractors.* Senior Graphic Designer Full time - Hybrid / Remote Ene. 2004 - Dic. 2004 · 1 años Directed and designed identity packages, banners and advertisements for large clients and small businesses. The projects incorporated various types of printing. Managed and coordinated the design process and workflow for all outsourced projects outside of the branch. Supervised and trained team of designers and co-workers.* Junior Graphic Designer Full time - Face-To-Face Jun. 2003 - Dic. 2003 · 7 meses I used brand knowledge, strategy, design and ideation to support the execution of projects for clients. Projects included: front-end design for their Branches, generic and holiday gift card review, general branding, in-store signage/graphics, and online and offline advertising. -Brand experience for trade shows and product launches - 2003 Medical and Clinic Campaign -Brand campaign and website in Peru.* PRACTICES GRAPHIC DESIGNInternship contract - Face-To-FaceMar. 2003 - May. 2003 · 3 mesesGraphic assets developed for a variety of clients and applications, including logos, brochures, annual reports, advertising, etc. Show less
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Freelance General Creative DirectorMaster Touch Sac Nov 2015 - Aug 2018Perú
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Freelance Managing Director - Media ManagerMaster Touch Sac Dec 2010 - Oct 2015Perú
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Freelance Senior Art DirectorMaster Touch Sac Mar 2008 - Nov 2010Perú
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Freelance Creative DirectorSyrsg Mar 2012 - Dec 2014Perú* Freelance CREATIVE DIRECTORFull time - Hybrid Mar. 2012 - Dic. 2014 · 2 years 10 months· Developed, managed, and created client relationships for new and ongoing business. · Responsible for art direction and design across video, web, mobile, photography, experiences, social media, and print for Fortune 500 brands, startups, and non-profit organizations for profit. · Remotely managed and developed engineering teams and freelancers. · Strategy development and execution of… Show more * Freelance CREATIVE DIRECTORFull time - Hybrid Mar. 2012 - Dic. 2014 · 2 years 10 months· Developed, managed, and created client relationships for new and ongoing business. · Responsible for art direction and design across video, web, mobile, photography, experiences, social media, and print for Fortune 500 brands, startups, and non-profit organizations for profit. · Remotely managed and developed engineering teams and freelancers. · Strategy development and execution of content creation, campaigns and creative storytelling connecting with millions, working with startups, corporations and family brands to create content that connect through technology and creativity. Show less
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Freelance Marketing DirectorSyrsg Mar 2010 - Mar 2012* Freelance Marketing directorFull time - Hybrid Mar. 2010- Mar. 2012 · 2 years 1 months· Responsible for overseeing the implementation of the marketing strategy, including campaigns, events, digital marketing and public relations. Development and implementation of the Brand strategy. Develop marketing strategy for new and existing products Guide the daily activities of the marketing team. Ensure that marketing objectives are implemented by the marketing team. Manage social… Show more * Freelance Marketing directorFull time - Hybrid Mar. 2010- Mar. 2012 · 2 years 1 months· Responsible for overseeing the implementation of the marketing strategy, including campaigns, events, digital marketing and public relations. Development and implementation of the Brand strategy. Develop marketing strategy for new and existing products Guide the daily activities of the marketing team. Ensure that marketing objectives are implemented by the marketing team. Manage social media presence and lead programs to improve social media reputation and recognition. Develop and deliver marketing and communication strategies for the organization. Undertake an ongoing analysis of the competitive environment and consumer trends. Show less
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Senior PublicistSyrsg Jul 2009 - Feb 2010* Senior PublicistFull time - Hybrid Jul. 2009 - Feb. 2010 · 8 months · Personally support media relations, campaign development, and conference implementation efforts. · Write, edit and finalize press releases, speeches and press kits. Develop and maintain network relationships with local and national print and broadcast media, supporting efforts to maximize desired coverage.
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Public Relations/Social Media DirectorSyrsg Apr 2009 - Jun 2009Perú* Public Relations/Social Media DirectorFull time - Hybrid Abr. 2009 - Jun. 2009 · 3 months· Increased market accessibility by 95% in its first week. · Promoted brand awareness across all social media channels. · Planned, managed, developed and executed communication plans and strategies, including launch campaign plans. · Wrote press releases and website content and published articles. · Scheduled talks and interviews for all media platforms
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Director Of Social NetworksSyrsg Dec 2008 - Mar 2009Director of Social NetworksFull time - Hybrid Dic. 2008 - Mar. 2009 · 4 months • Developed a social media strategy through competitive research, messaging, and audience identification. • Posted and shared daily content with images and videos that build connections and increase followers and views. • Created editorial calendars and syndication schedules. to increase the visibility of the company's social content.
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Import Export CoordinatorSyrsg Jul 2008 - Nov 2008Import Export CoordinatorFull time - Hybrid Jul. 2008 - Nov. 2008 · 5 months• Coordinated with customers and carriers to ensure continuity with shipping details • Maintained an up-to-date database of all shipment deliveries and returns • Handled insurance claims for shipping issues • Arranged domestic and international shipments with supervised agents and truckers • Reduced inbound costs by 70% through shipment consolidation with local truckers, vessel transportation, and… Show more Import Export CoordinatorFull time - Hybrid Jul. 2008 - Nov. 2008 · 5 months• Coordinated with customers and carriers to ensure continuity with shipping details • Maintained an up-to-date database of all shipment deliveries and returns • Handled insurance claims for shipping issues • Arranged domestic and international shipments with supervised agents and truckers • Reduced inbound costs by 70% through shipment consolidation with local truckers, vessel transportation, and contract negotiation with freight forwarders. Show less
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Administrative Director (Projects)Econor Aug 2008 - Dec 2014PerúAdministrative Director (Projectos)Full time - Hybrid / RemoteAgo. 2008 - Dic. 2014 · 2 years 5 monthsThe Product
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Negocios Empresariales InternacionalesEconor Jan 2008 - Aug 2009Negocios Empresariales InternacionalesFull time - Hybrid / RemoteEne. 2008 - Ago. 2009 · 2 years 8 months• Actively track coverage and develop media contact lists.
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Freelance Product Marketing ManagerIcse Nov 2010 - Mar 2013Perú* Freelance Product Marketing ManagerFull time - Hybrid / RemoteNov. 2010 - Mar. 2013 · 2 years 5 monthsThe Product Marketing Director role at ICSE included the following responsibilities: Managing the product lifecycle of the conference portfolio, supporting tools and programs to drive sales readiness, market penetration and lead generation revenue, and liaison with corporate marketing and product management for upcoming releases. of products.I was responsible for… Show more * Freelance Product Marketing ManagerFull time - Hybrid / RemoteNov. 2010 - Mar. 2013 · 2 years 5 monthsThe Product Marketing Director role at ICSE included the following responsibilities: Managing the product lifecycle of the conference portfolio, supporting tools and programs to drive sales readiness, market penetration and lead generation revenue, and liaison with corporate marketing and product management for upcoming releases. of products.I was responsible for the Go-To-Market strategy, planning and implementation of all web, video and audio products, including the development of the launch of new products and services and the management of the cross-functional implementation of the plan. Engaged with department stakeholders before, during, and after the launch process to assess the status and success of the product launch, and partnered with sales leadership to organize and deliver sales enablement programs. Show less
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Advertising Public RelationsIcse Jan 2009 - Oct 2010* Advertising Public RelationsFull time - Hybrid / RemoteEne. 2009 - Oct. 2010 · 1 years 10 months· Actively track coverage and develop media contact lists. • Manage the website by editing and publishing relevant news and press releases in an engaging way. • Use WordPress software during the publishing and editorial process to improve SEO and relevant photos.· Plan, generate and publish cohesive content on a weekly basis to connect with customers and effectively… Show more * Advertising Public RelationsFull time - Hybrid / RemoteEne. 2009 - Oct. 2010 · 1 years 10 months· Actively track coverage and develop media contact lists. • Manage the website by editing and publishing relevant news and press releases in an engaging way. • Use WordPress software during the publishing and editorial process to improve SEO and relevant photos.· Plan, generate and publish cohesive content on a weekly basis to connect with customers and effectively portray customer value and increase brand awareness online. • Monitor trends and analyze algorithms to ensure high levels of web traffic and customer engagement.· Lead the development of social campaigns and provide prospects for original content that tapped into your broadest audience. • Polished communication and leadership skills when presenting ideas directly to clients in a balanced manner despite being under pressure. Show less
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Marketing DirectorSerracorp Sep 2008 - Jul 2012PerúSERRACORPFull time · 8 years 2 monthsProvincia de Lima, Perú* Marketing DirectorFull time - Hybrid / RemoteSet. 2008 - Jul. 2012 · 3 años 11 mesesProvincia de Lima, PeruAs we make the best furniture and engineered home products, top quality companies in the world, nurturing and inspiring our team to tell consumers about what makes our brands great is incredibly rewarding work. We are in the business of Remodeling, Construction, manufacturing all… Show more SERRACORPFull time · 8 years 2 monthsProvincia de Lima, Perú* Marketing DirectorFull time - Hybrid / RemoteSet. 2008 - Jul. 2012 · 3 años 11 mesesProvincia de Lima, PeruAs we make the best furniture and engineered home products, top quality companies in the world, nurturing and inspiring our team to tell consumers about what makes our brands great is incredibly rewarding work. We are in the business of Remodeling, Construction, manufacturing all types of wood and plastics, I am responsible for driving our continued global growth and providing brand-focused planning and leadership to our team so that our brands can develop their full potential. Show less
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Marketing Manager And Creative DirectorSerracorp Jan 2007 - Aug 2008* Marketing Manager and Creative DirectorFull time - RemoteEne. 2007 - Ago. 2008 · 1 años 8 mesesProvincia de Lima, Perú· Developed marketing strategies to increase awareness of State Street Research in the retail market.· Directed product focus campaigns and launches of new funds.· Analyzed competitive market research data to develop recommendations on new and existing products.· Creation of product support and cross-selling programs.· I defined the… Show more * Marketing Manager and Creative DirectorFull time - RemoteEne. 2007 - Ago. 2008 · 1 años 8 mesesProvincia de Lima, Perú· Developed marketing strategies to increase awareness of State Street Research in the retail market.· Directed product focus campaigns and launches of new funds.· Analyzed competitive market research data to develop recommendations on new and existing products.· Creation of product support and cross-selling programs.· I defined the advertising strategy, the objectives and the budget of the Firm.· Managed associate product managers in the creation of all product warranty material, including brochures, shareholder reports, broker mailings, statement statements, and sales ideas. Show less
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Senior Account-Based Marketing ManagerSerracorp Jun 2005 - Dec 2007Provincia De Lima, PeruFull time - Hybrid- Lead the strategic planning of accounts with sales to identify the main accounts - Plan, implement, measure and optimize ABM programs to drive business pipeline growth- Collaborate across marketing teams to identify the most effective campaign direction, messaging, content, tactics for people within target accounts- Use ABM technologies to automate and scale the scope of Sales/BDR according to intent.- Possess the deployment of innovative campaign… Show more Full time - Hybrid- Lead the strategic planning of accounts with sales to identify the main accounts - Plan, implement, measure and optimize ABM programs to drive business pipeline growth- Collaborate across marketing teams to identify the most effective campaign direction, messaging, content, tactics for people within target accounts- Use ABM technologies to automate and scale the scope of Sales/BDR according to intent.- Possess the deployment of innovative campaign tactics that generate sales qualified leads throughoutthe customer buying journey. This includes integrated multi-channel execution and management campaigns with a strong focus on digital, including account-specific microsites.- Communicate the status and success of the program against key engagement and sales conversion metrics - Own performance of the ABM campaign for strategic accounts measuring, analyzing and reporting - about the impact of campaign activities on KPIs. - Apply KPIs, analytics, and insights to profile, target, and retarget prospects; handle continuous optimization of campaign performance. - Work collaboratively and effectively across all levels of management and staff within the organization organization - Lead strategic account planning with sales to identify top accounts - Plan, implement, measure and optimize ABM programs to drive growth of the company pipeline - Collaborate across marketing teams to identify the most effective campaign direction, messaging, content and tactics for people within target accounts - Use ABM technologies to automate and scale Sales/BDR reach based on intent - Own the deployment of innovative campaign tactics that generate sales-qualified leads throughout the customer's buying journey. This includes running and managing integrated multi-channel campaigns with a strong focus on digital, including account-specific microsites - Communicate program status and success against key sales and engagement conversion metrics... Show less
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Freelance Director Of Marketing, Advertising And Graphic DesignNatura Electric Jan 2004 - Dec 2006Perú* FREELANCE DIRECTOR OF MARKETING, ADVERTISING AND GRAPHIC DESIGNPart time - Hybrid / Remote Oct.. 2004 - Dic. 2006 · 2 año 3 meses Responsible for the concept, naming, branding, marketing, design and implementation of all advertising programs, contests and marketing. Maintained customer database, photography and other asset libraries. I designed all the client's design projects. National conference engagements educating photographers and designers on marketing, branding, and… Show more * FREELANCE DIRECTOR OF MARKETING, ADVERTISING AND GRAPHIC DESIGNPart time - Hybrid / Remote Oct.. 2004 - Dic. 2006 · 2 año 3 meses Responsible for the concept, naming, branding, marketing, design and implementation of all advertising programs, contests and marketing. Maintained customer database, photography and other asset libraries. I designed all the client's design projects. National conference engagements educating photographers and designers on marketing, branding, and social media. Lead and train social media interns.* Marketing/Advertising Services Coordinator/Graphic DesignerPart time - Hybrid / Remote Ene.. 2004 - Set.. 2004 · 9 meses Responsible for the design, publicity, and coordination of printing and distribution of catalogs (minimum six per year), postcards, sales materials, marketing materials, as well as banners, posters, displays, and signs for trade shows. Art direction for all product photography. Maintained asset library of images, customer database. Lesser package design. Show less
Francisco S. Education Details
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Diseño Gráfico
Frequently Asked Questions about Francisco S.
What company does Francisco S. work for?
Francisco S. works for Westconic
What is Francisco S.'s role at the current company?
Francisco S.'s current role is MANAGING DIRECTOR (CEO) AND MASTERTOUCH.
What schools did Francisco S. attend?
Francisco S. attended Universidad San Ignacio De Loyola.
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Francisco S M.
Lima Metropolitan Area -
Francisco Rodriguez S
Trafficker Digital | Especialista En E-Commerce Y Campañas De Meta Ads | Experto En Shopify Y Estrategias De Marketing Digital | +40K Usd Invested In AdsPeru
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