Francisco Tobar Email & Phone Number

Mexico

Miami, Us

- Building Masha from 0 to 1. Advertise on Streaming TV in 10 clicks.- Co-founded Masha, enabling seamless Streaming TV ad placements in Latin America with just 10 clicks.- Led Masha's expansion to 16 countries, managing over 900 payment methods and cross-border ad operations.- Secured partnerships with major streaming platforms (+8), streamlining direct ad sales and enhancing transparency.- Overseeing sales, product, and finance, and integrating with Salesforce, Google Cloud, Ad Servers, and payment gateways.

Seattle, Wa, Us

- Led Amazon Ads Agency Team in Mexico (10 direct reports).- Defined the team’s strategy, goal setting and coached the team to deliver on acquisition and sales targets.- Member of Amazon Ads Mexico Leadership Team and worked cross functionally with multiple global teams.- Advised emerging agency teams on team structure, tools, KPI’s and strategies to achieve revenue targets.- Worked closely with cross-functional teams, including sales, marketing, product, and engineering teams, to ensure that the needs of agency partners are met and that Amazon's Ads products and services continue to evolve to meet changing market demands (Sponsored Ads, DSP, Twitch, Streaming TV Ads).

Seattle, Wa, Us

- Led Amazon Ads Entertainment Vertical in Mexico and helped build the strategy for the launch of Amazon Advertising Brazil (including OTT, SVOD, AVOD, PVOD, Theatrical, Paid TV, and Live Events partners).- Helped Amazon Advertising’s global expansion efforts into new and emerging locales, including Australia, Brazil, Mexico, India, and parts of Europe. With a focus on business and go-to-market strategy, defining product roadmaps, driving enterprise sales, as well as hiring and talent development.- Build LTV dashboards for ATL/ BTL Performance and Brand Campaigns using media modelling for sign ups.- Amazon Ads Top Sales 2019 & 2020 Winner: yearly award for executives in the top 5% for quota attainment.

Seattle, Wa, Us

- Responsible of Amazon Advertising solutions for large advertisers in the Entertainment and Telco verticals in MX.- Acquired and managed a portfolio of +10 key accounts to successfully grow and scale their domestic revenues.- Build and foster long term C-Level relationships with clients, to be able to carry out long-term digital strategies.

Seattle, Wa, Us

- Launched 2 new sales teams with a total headcount of 3 members to manage +5k sellers and drive 25% of Marketplace GMS.- Responsible for the team’s strategy, scaling the business and leading the team to deliver on acquisition and sales targets.- Set the strategic objectives and took an analytical approach to sales management, defining and prioritizing growth opportunities.- Tracked product adoption and seller experience to channel up key learnings to regional cross-functional stakeholders.- Member of the leadership team for the marketplace business.

Seattle, Wa, Us

- Coached the 3P Strategic Accounts Team and provided actionable business insights that helped increase sales +176% YoY YTD.- Helped develop the marketing strategy to boost in bound seller registration including but not limited to: digital and social.- Created 15+ web scraping tools using Python, creating +10k leads (+168%YoY) and increased conversion rates to 64% (+8% YoY).- Created 51+ analytical sales dashboards for MX, US, CN and CA teams and helped with Tableau integration for MX.

Seattle, Wa, Us

- Acquired and managed a portfolio of 40+ strategic Consumer Electronics sellers for Amazon Marketplace.- Developed sales insights and narratives by creating 5+ analytical dashboards using SQL and Excel for data visualization.- Served as analytical lead and oversaw the entire 15+ reporting metrics dashboards and SQL queries.

Mountain View, Ca, Us

- Helped acquire 2 new LCS customers and presented pitch-books for 20+ of Google high net worth clients.- Increased sales by $72k monthly by building 7+ automated dashboards that improved client’s data insights and lead to higher sales.- Performed 20+ industry analyses using business intelligence tools and big data to provide actionable insights for managers.

Quito, Pichincha, Ec

2011, Winner of Junior Achievement Financial Competition and a 5-year sponsorship/ undergraduate program by Produbanco for my undergraduate degree worth $50k USD.

Quito, Pichincha, Ec

- Assessed the risk of 41 fixed income securities the bank held positions worth ≈$50M using FCF projections and liquidity ratios.- Cut arrears cases by 10% by creating a financial model to evaluate the collection of payments by 50+ agents.- Developed a management platform to lock in customers by increasing the product portfolio of each client.

Quito, Pichincha, Ec

- Helped to manage liquidity risk of $1Bn USD and invest in short-term securities such as commercial paper.- Assessed the creditworthiness of the firm’s counterparties and monitored market risks associated with the firm.- Designed and enhanced financial models using excel to support financial management, planning and forecasting.

Quito, Pichincha, Ec

- Worked in the retail-banking unit doing strategy work under the direct surveillance of the retail-banking president. - Collected internal and external data collection of market and competition analysis to analyze new business ideas.- Evaluated products and processes to accelerate the approval and delivery process.

Washington, Dc, Us

- Support with monitoring compliance of a population of over 1800 persons made up of U.S. staff and IDB retirees. - Auditing tax reimbursement data. - Assisted with the SAP software implementation by validating data and consolidating reports. - Support with administrative duties including updating and organisation of electronic files.

WeeGo was a social app that helped you stay updated on the latest happenings in your city and even buy tickets right from your phone. Pretty cool, right?As the founder of WeeGo, I took on the responsibility of building and launching the app on the iOS app store, negotiating and contracting outsourcing of design and programming, and achieving nearly 10k app downloads in the first two months of launching. Despite not finding product-market fit, I take pride in the effort I put into WeeGo and the milestones we accomplished.

Washington, D.C., Us

- Coordinated the development of the TIC Business Plan Competition with PepsiCo and the University of Cambridge.(MBA).- Evaluated submitted business plans and provided feedback. Presented the top ideas to corporate sponsors.- Assisted with marketing related activities (flyers, reports, and statistics) for the Week2Grow Business Lab.

Bachelor Of Business Administration & Bachelor Of Laws

Ib Diploma