Francisco Torres Villate Email & Phone Number

Colombia

Responsibilities:- Design and execute the company's vision and mission, establishing short and long-term goals aligned with Techideas' growth and expansion.-Oversee all daily operations, ensuring efficiency in supply chain, logistics, and customer service, while guaranteeing timely and secure delivery of tech products.-Implement sales and marketing strategies, both organic and paid, across digital platforms such as Instagram, Facebook, and TikTok, to increase brand visibility and maximize revenue.-Monitor and manage the company's budget, optimizing resources and controlling costs to ensure profitability and financial sustainability.-Analyze key performance metrics and market trends to make informed decisions, improve processes, and adjust business strategies as needed.

Colombia

Responsibilities-Development and management of the team of B2C-B2B Account Managers, controlling and monitoring Wholesalers and Sales Channels.-Opening new markets and developing quarterly demand generation strategies supported by marketing plans for Colombia, Central America and the Caribbean.-Guarantee compliance with the commercial quotas of the region and the sales team for ColombiaAchievements-Compliance with the commercial quotas during 2019 to 2022, reaching an average of 200%, focusing efforts on the SKUs that left the company with the best ROI.-Build the structure of 10 promoters at the Colombian level, increasing Retail sales by 20% YoY-Negotiation and opening of a new wholesaler to cover the Central America and Caribbean region, increasing the coverage of top channels for Wacom by 15% during the first quarter.

Colombia

Responsibilities-Brand management and commercial development for Top accounts in the NOLA region.-Creation of strategic sales plans to achieve quarterly quota.-Planning and execution of demand generation events that will ensure the correct rotation of inventory and thus achieve the SellOut goals for the mains sales channels.Achievements-Consolidation of the 15 main top accounts for the brand, reaching the main retailers, which allowed a 25% growth in channel purchases from wholesalers during the first FY.-Brand positioning in main stores at the NOLA level, managing to increase product display by 30% in all stores per sales channel.-Participation or inclusion in the marketing calendar activities of the main channels in NOLA, leading the brand to be located in the top 5 brands within the channel's product portfolio.

Latam

Responsibilities-Management and commercial development of the brand for Apple Premium accounts for Central America, the Caribbean, Ecuador, Peru and Colombia.-Creation of strategic sales plans to achieve quarterly quota compliance-Planning and execution of demand generation events that will ensure the correct rotation of inventory and thus achieve the SellOut goals of the Apple channel.Achievements-Consolidation of the top 10 top Apple accounts for the brand, which allowed an 18% growth in wholesale channel purchases during the first FY.-Positioning of the brand in the main Apple stores in Central America, the Caribbean, Ecuador, Peru and Colombia, managing to increase the display of products by 60% in all Apple stores by sales channel.-Participation or inclusion in the calendar of marketing activities of the Apple Premium channels, leading the brand to be located in the top 10 brands within the channel's product portfolio.

Bogotá, Distrito Capital, Colombia

Responsibilities-Planning of fairs and events guaranteeing the total sale of commercial spaces-Execution of budgets assigned to achieve fair occupation-Coordination of work teams: logistics, communications, marketing and services for the correct execution of the assigned fairAchievements-Promote the International Fair of Bogotá, which is the most important for Corferias and achieve commercial compliance of 102%-Recover 50% of clients who had participated in the previous version of the Automatiza fair-Execute and develop the Bogotá International Fair with the support of 4 sales representatives, achieving confirmation of participation of 70% of national and international exhibitors in a record time of 4 months.

Bogotá, Distrito Capital, Colombia

Responsibilities-Functional consulting through Microsoft DynamicsNavision providing technical support and training.-Development of new accounts managing Forecast and Pipeline for the control and monitoring of Sales Channels.-Opening new retail stores and potential resellers-Corporate customer service in Spain and Latin America providing bilingual technical support and simultaneous translation to engineers in the US and IndiaAchievements-In record time of 3 months I was able to join the technical team and attend to the first technical cases for Latam.-Reach Microsoft's expected sales levels 100% in the first year.-I was promoted after 6 months to the support area for premium English-speaking clients.

Maestria En Desarrollo Directivo, Business Administration And Management, General

Administrador De Negocios Internacionales, Business Administration And Management, General

Diplomatura, Gerencia Comercial