Trainer and Facilitator of commercial teams and sales executives of large companies in Social Selling, Prospecting, B2B Sales, Consultative Sales and LinkedIn.Achievements and methodology:➢ Preparation of both synchronous and in-person reports to companies in the Pharmaceutical, Dermocosmetic, Medical Offices and Dental Health and Logistics, Supply Chain and Transportation sectors.➢ Training designed according to the client's needs and the realities of their industry, as well as… Show more Trainer and Facilitator of commercial teams and sales executives of large companies in Social Selling, Prospecting, B2B Sales, Consultative Sales and LinkedIn.Achievements and methodology:➢ Preparation of both synchronous and in-person reports to companies in the Pharmaceutical, Dermocosmetic, Medical Offices and Dental Health and Logistics, Supply Chain and Transportation sectors.➢ Training designed according to the client's needs and the realities of their industry, as well as adaptations to executive profiles.➢ Achievement of the expected learning reflected in the use of techniques, methods, intervention in processes and use of digital tools by the participants (click on the links below). Show less

B2B Digital Marketing Consultant for SMBs, Large Companies, and start-ups in marketing strategy, website development, training in social selling with LinkedIn. Design and Implementation of Instagram Influencers campaigns, SEO WorkFlow and training of sales teams in LinkedIn Sales Navigator, prospecting, generation of leads with performance advice in digital media. Mentoring & Coaching for C-Level executives in personal brand positioning and creation of profesional digital… Show more B2B Digital Marketing Consultant for SMBs, Large Companies, and start-ups in marketing strategy, website development, training in social selling with LinkedIn. Design and Implementation of Instagram Influencers campaigns, SEO WorkFlow and training of sales teams in LinkedIn Sales Navigator, prospecting, generation of leads with performance advice in digital media. Mentoring & Coaching for C-Level executives in personal brand positioning and creation of profesional digital identity.Achievements: ➢ Interim Marketing Manager for a mass media client, implementing and managing marketing campaigns for mass media and digital channels, managing communications and media agencies, community management for managing social media, and reporting daily and directly to General Management in a time-sensitive, daily connection job.➢ Services delivered to companies in the areas; of SaaS for eCommerce, outplacement, telecommunications and security, legal services, industrial sector, public service, and civil society organizations, in the design of their B2B Marketing Strategies, design, creation and maintenance of websites, organic SEO positioning, training in Social Selling programs and implementation of Instagram Influencers campaigns. ➢ Work with C-Level executives from the Real Estate, eCommerce, and Paper Tissue industries in the positioning of their brands and digital identity.➢ Launch of own B2B Digital Marketing services website: https://ahoy.cl/➢ Speaker for Online SMEs, CORFO program in Social Selling (2021) and Development of websites for organic SEO positioning (2023). Show less

Founder of this original podcast, online digital media site business model, whose mission is to transmit the stories of digital entrepreneurs and contributors of the digital entrepreneurial ecosystem through an audio blogging format. Achievements: ⮚ Brand launch and registration in Chile, content approval in iTunes, editing, curation and publication of all episodes, measurement of KPIs, hosting platform administration: www.libsyn.com and advertising at social media networks… Show more Founder of this original podcast, online digital media site business model, whose mission is to transmit the stories of digital entrepreneurs and contributors of the digital entrepreneurial ecosystem through an audio blogging format. Achievements: ⮚ Brand launch and registration in Chile, content approval in iTunes, editing, curation and publication of all episodes, measurement of KPIs, hosting platform administration: www.libsyn.com and advertising at social media networks LinkedIn and Instagram. ⮚ Medium with more than 35 episodes publications, 4,000 downloads and listeners in America, Europe, and Oceania, transmitted through Apple Podcasts, Spotify, Ivoox, Stitcher, Overcast and Google Podcasts. Show less

B2B marketing strategy and tactics for the B2B segment (eCommerce, Government, and private Large Key Accounts). Achievements: Social Selling Program Leader:⮚ The Social Selling program's promoter for the sales force through the LinkedIn professional network and its LinkedIn Sales Navigator tool, in conjunction with the LinkedIn company as a partner.⮚ The task was focused on training more than 15 sales executives and commercial zone managers, which achieved, through sales… Show more B2B marketing strategy and tactics for the B2B segment (eCommerce, Government, and private Large Key Accounts). Achievements: Social Selling Program Leader:⮚ The Social Selling program's promoter for the sales force through the LinkedIn professional network and its LinkedIn Sales Navigator tool, in conjunction with the LinkedIn company as a partner.⮚ The task was focused on training more than 15 sales executives and commercial zone managers, which achieved, through sales prospecting, converted sales with an ROI of 75% within one year of implementation. B2B Digital Content Development: ⮚ Develop the digital content strategy for implementation in social networks and lead attraction, definitions of buyer personas, keywords, topics, and tone, to be generated for the LinkedIn Blog Site.⮚ Launch of the LinkedIn Blog Site company page and publication of relevant content, which brought an increased rate of followers of more than 25% during the implementation period.Alliances and Public Relations (PR):⮚ Manager of membership contract with the Santiago Chamber of Commerce (CCS), accessing benefits of participating in eCommerceDay, eCommerceSummit, Commercial Links and International Franchise Fair, seminars, market access database platforms (COMEX portal), brand enhancers and lead generation activities. ⮚ These initiatives captured sales prospects, with 1 to 2% customer conversion rates with positive ROI on sales over 400%. Loyalty Programs:⮚ Creation and implementation of customer loyalty plans, event organization and tool development used by executives to reduce the existing customers churn rate.⮚ Carrying out incentive plans to tackle new B2B clients for sales executives, commercial objectives achievement of acquiring new clients, and increasing existing clients' sales volume, generating positive ROI over 100%. Show less

In charge of the B2C marketing strategy and tactics for the Retail channel (branch offices). Achievements: • The CorreosChile brand increased its positioning through the work done on image, branding, and communication activities, impacting the BAV (Brand Asset Value) market study ranking. The company went from 2nd to 1st place in the Logistics & Distribution category.• Accomplishment and implementation of international marketing campaigns for the international money order… Show more In charge of the B2C marketing strategy and tactics for the Retail channel (branch offices). Achievements: • The CorreosChile brand increased its positioning through the work done on image, branding, and communication activities, impacting the BAV (Brand Asset Value) market study ranking. The company went from 2nd to 1st place in the Logistics & Distribution category.• Accomplishment and implementation of international marketing campaigns for the international money order operator MoneyGram, with rate growth of both, Inbound money transfers and Outbound money transfers by more than 200%. Show less

Entrepreneur & Project Evaluation Instructor Teacher at Duoc UC in the School of Mechanics Engineering and the School of Entrepreneurship. Main achievements: In the second term 2011, he got a 95% in the assessment made by the students from the School of Engineering in Puente Alto. 98% of effectiveness in the final tests made for students in Puente Alto.

In charge of the commercial strategy of the OTC products for the J&J franchise in Chile.Main achievements:  Presentation and implementation of the Commercial Plans for OTC products in all pharmacy chains (Ahumada, Cruz Verde, Distribuidora Socofar, Salco Brand and Droguería Ñuñoa). Re-launch of the Nicorette product that involves, new presentation, new image, new flavor, new communication focus of the brand via Public Relations (PR) and preparation of the mass media campaign with… Show more In charge of the commercial strategy of the OTC products for the J&J franchise in Chile.Main achievements:  Presentation and implementation of the Commercial Plans for OTC products in all pharmacy chains (Ahumada, Cruz Verde, Distribuidora Socofar, Salco Brand and Droguería Ñuñoa). Re-launch of the Nicorette product that involves, new presentation, new image, new flavor, new communication focus of the brand via Public Relations (PR) and preparation of the mass media campaign with media advertising agency (OMD) and creative agency (BBDO) The two main brands assigned to the position: Nicorette and Visine increased (during Management) their market share from 14 to 21% and from 5 to 11% during a year of administration. Show less

In charge of the management and administration of the consumer marketing department products.Main achievements: Launch the Analgesic pharmaceutical Cotibin brand to market.  Strategic reorientation of the Cotibin Cold Flu and Cotibin Analgesic BRAND adapted to the new reality of the pharmaceutical industry. Implementation of a new strategic focus for the Fittig brand of volume at the Retail channel and profitability at the pharmacies channel. This result in a growth in sales… Show more In charge of the management and administration of the consumer marketing department products.Main achievements: Launch the Analgesic pharmaceutical Cotibin brand to market.  Strategic reorientation of the Cotibin Cold Flu and Cotibin Analgesic BRAND adapted to the new reality of the pharmaceutical industry. Implementation of a new strategic focus for the Fittig brand of volume at the Retail channel and profitability at the pharmacies channel. This result in a growth in sales from $ 680,000,000 to almost $ 900,000,000 in almost three years of management (32% growth). Show less

In charge of the management of the over-the-counter products of the marketing department. Main achievements:  Putting Kitadol as the best-selling brand of Laboratorio Chile, taking the results from USD 450,000 (December 1999 IMS data) up to USD 3,100,000 (IMS data February 2005) through ATL and BTL campaigns and medical prescription recipes by work with medical visitors. Increased the prescription of pediatric products of the Kitadol Infantil line, becoming the most prescribed… Show more In charge of the management of the over-the-counter products of the marketing department. Main achievements:  Putting Kitadol as the best-selling brand of Laboratorio Chile, taking the results from USD 450,000 (December 1999 IMS data) up to USD 3,100,000 (IMS data February 2005) through ATL and BTL campaigns and medical prescription recipes by work with medical visitors. Increased the prescription of pediatric products of the Kitadol Infantil line, becoming the most prescribed brand in units of Laboratorio Chile with an increase of 2,000 up to 24,000 prescriptions in a year. Hiring and management of 9 health professionals, for the Colegios de Chile project with coverage in more than 400 schools and 20,000 students. Show less