Francisco Robles Email & Phone Number

Chicago, Il, Us

New York, Ny, Us

As the Executive Director of Ad Sales Strategy, I lead our growing ad sales teams with a clear strategic vision focused on growth, innovation, and programmatic excellence. I specialize in a data-driven approach to improve both sales performance and advertising effectiveness, ensuring we consistently exceed expectations and deliver impactful results for clients.In this role, I set and communicate ambitious yet achievable goals that align with our company’s revenue and business objectives, driving a culture of continuous learning and growth within our sales organization. My approach centers on empowering a high-performing team of managers and directors, whom I mentor to foster leadership, adaptability, and resilience. I champion collaboration across the organization, ensuring our environment encourages innovation and teamwork, while consistently refining and implementing sales best practices to enhance efficiency and scalability.Utilizing data insights, I identify new market opportunities and optimize our sales tactics, positioning us to meet evolving client needs with precision. At the heart of my strategy is a commitment to staying on the cutting edge of programmatic advertising trends. I lead the development of differentiated ad sales strategies that incorporate the latest in programmatic technology, collaborating closely with product and marketing teams to shape unique advertising packages that set us apart in the marketplace.By remaining attuned to industry trends, emerging technologies, and competitive shifts, I ensure that our offerings remain innovative and relevant, driving growth and solidifying our position as a leader in the field. My ultimate goal is to inspire our teams, deliver value for our clients, and contribute to the long-term success of our organization in an ever-evolving advertising landscape.

Working to launch the next evolution of Retail Media Networks and push the RMN space forward.

Ventura, Ca, Us

- Spearheading the development of a comprehensive GTM strategy for the Walmart DSPin conjunction with key counterparts at Walmart Connect.- Oversee a revenue growth plan that involves both TTD and WMC field teams tocapture investment from Walmart suppliers and non-endemic brands, leveraging their agency partners where necessary.- Building a methodology by which to measure the success of Walmart and TTD's co-selling model by combining inputs such as sales funnel data, seller feedback and platform usage metrics.- Influence both organizations towards improving sales enablement, operational and other related GTM workstreams.- Support our Product and Client Strategy teams in identifying optimal areas of product investment and measuring the impact of new features- Work with functional leadership teams at TTD to drive top-down direction around new rules of the road, best practices and policies for their respective teams to succeed.- Ideate new commercial and/or incentive models to improve platform adoption and retention and/or motivate field teams.- Implement intra-quarter and multi-year revenue projection models for the platform for internal TTD purposes and to influence actions from both TTD and Walmart Connect.- Support the expansion of TTDs broader partnership with Walmart Inc. in opportunities to onboard other Walmart business units to the platform.

Global Program Manager, Operations & Enablement May 2017- October 2021Responsible for improving client and salesperson efficiency and effectiveness through statistical performance analysis. Owned design,development and maintenance of recommendation engine that added $72 Million of revenue in 2020 while reducing sales research.Managed and developed 7 Partner Managers that directly enabled agencies to drive results through consultation, education and support. Led institutional change management to drive behavior change guided by analytical insights. Through customized recommendations, sped up product adoption, increased sales success rate and reduced information overload. Managed three software engineers, a data scientist, and a data engineer to update engine and led tool roll out to global sales force Through A/B testing, stakeholder management and user surveys/interviews, I constantly optimized tool offerings to increase usage. Implemented a Test and Learn strategy with agency clients that leveraged online/offline data signals to shape ad design, audienceselection and conversion funnel optimization to improve Return on Ad Spend by up to 150%. Exceeded a 2018 quota of over $115 Million spread over 95 agencies while on boarding 3 recent college graduates. Grew the business of my agencies while driving Facebook product adoption and decreasing Cost Per Actions by an average of 20%. Consulted on improving efficiency and effectiveness of marketing campaigns, creative assets, customer retention and conversion.

Responsible for a team of 7 Partner Managers that directly enable agencies to drive results through consultation, education, sales and support. Act as a point of escalation for PM issues and as a company representative in top to top discussions with agency leadership. Improve PM performance through strategy sessions, 1:1 meetings, group huddles and role play sessions. •Exceeded a 2018 quota of over $115 Million spread over 95 agencies•Oversee agency specific strategy, revenue growth, product adoption for agencies in my team’s Book of Business•Responsible for onboarding, talent management, team development, and sales efficiency of a team of 7 PMs•Coach, develop & mentor PM to grow revenue through rigorous account planning and consultative sales techniques

Chicago, Il, Us

Advance Analytics & Insights October 2015-PresentLed team responsible for launching digital campaigns and improving advertising ROI through constant optimization to maximize performance and minimize impression waste. Responsible for directly managing three supervisors and four analysts and dotted line management of 22 employees across Bogota, Dubai, London, Mumbai, Singapore and New York.• Oversaw analytical and ad operations for the Kellogg US and Visa Global teams while managing campaigns totaling over $190 Million in yearly billings. Project managed the launch, traffic and reports of over 65 online advertising campaigns.• Influenced portfolio-wide digital investment strategy and optimization protocol through weekly report creation, and quarterly performance in depth analysis and insight development across all brands, publishers and channels.• Steward relationship with client’s digital COE to maintain account’s reporting consistencies and standardize measurement methodologies across all campaign Key Performance Indicators. • Through better visualization and organization of data, my team has performed impactful analysis such as an above-threshold frequency report for a mobile partner that resulted in a $500K make good to the client.

Chicago, Il, Us

Responsible for supporting Industry Outreach efforts of the Industry Relations ProgramProject Manage Events and Projects that support the Federal Reserve Bank's Payments Improvement Initiatives

Chicago, Il, Us

Responsible for a cross-generational, diverse team of seven Financial Analysts that provides accurate and timely financial and monetary data to the Board of Governors by meeting strict deadlines in a highly regulated environment along with data insights to examiners, economist and management.People Leadership and Management•Manage and Develop members of my team to exceed requirements and grow professionally•Lead organization workgroups to define and improve processes, and identify and disseminate best-practices•Participated in 7 nation-wide projects to share best in class techniques, improve data analysis processes, and further educate analyst community on data management, financial accounting, and monetary reports.

Chicago, Il, Us

Drove key and strategic projects across a rotational program of the different functions at the Federal ReserveStrategic Planning and Process Analysis and Improvement- Mapped out and optimize business processes- Redesigning the strategic planning process of Business Units to streamline and reduce completion time- Aided in strategy development for the newly created Office of Diversity and Inclusion- Identified internal communication best practices across the system and created and presented findings to network made up of key strategy contacts from each reserve bank

Provo, Ut, Us

Managed case study initiative to document impact of Microsoft/Novell Interoperability Alliance on clientsMarketing in Support of Sales and Business DevelopmentPerformed industry competitive analysis used in evaluation of the new Novell corporate strategy. Supervised client focus groups where new corporate strategy was discussed and presented results to VP of group. Researched processes of making marketing and creative meetings more effective and engaging. Met weekly with members of Novell Executive Leadership Team.

Redmond, Washington, Us

Sales and Business DevelopmentManaged and optimized $4.8 million of online advertising campaigns. Consulted with marketing officers on interactive advertising needs and advised on ways to improve campaign performance.Business DevelopmentManaged online advertising spend of key clients: Investools, Vonage, Monster and AARP.Conducted Strategic Planning with Account Executive that increased client spending by 9%.Creative Process ImprovementDecreased collections period by an average of 60 days on accounts managed by Ad Agencies.Drove synergistic integration of search and display campaigns, increasing Click Through Rates by 12%.Incorporated cross-team collaboration across various internal units to serve customers more efficiently.

Redmond, Washington, Us

Account ExecutiveLed executive level business reviews with public sector CIO’s and IT Directors to explore initiatives and uncover how Microsoft enterprise software could meet their needs. Responsible for quota of $22,149,595 spread over 500 State and Regional government accounts in Southeast US.Sales•Obtained 104% territory revenue attainment for FY06. Winner of "Fast Track" contest. •Concluded first half of FY06 $300,000+ over. Full year attainment $885,983 over quota. •Built strong client relationships and promoted awareness of Microsoft solutions by coordinating with field counterpart, Technology Specialist, Business Productivity Advisors and Marketing.Cross-Company Leadership•Increased client satisfaction and product revenue, and migrated clients from competitive solutions by leveraging Large Account Resellers and service partners.

Master, Business Administration

Master Of Science (Ms), Communication And Media Studies

Ab, Economics