Francisco Robles Email & Phone Number

Chicago, IL, US

New York, NY, US

As the Executive Director of Ad Sales Strategy, I lead our growing ad sales teams with a clear strategic vision focused on growth, innovation, and programmatic excellence. I specialize in a data-driven approach to improve both sales performance and advertising effectiveness, ensuring we consistently exceed expectations and deliver impactful results for.

Working to launch the next evolution of Retail Media Networks and push the RMN space forward.

Ventura, CA, US

- Spearheading the development of a comprehensive GTM strategy for the Walmart DSPin conjunction with key counterparts at Walmart Connect.- Oversee a revenue growth plan that involves both TTD and WMC field teams tocapture investment from Walmart suppliers and non-endemic brands, leveraging their agency partners where necessary.- Building a methodology by.

Global Program Manager, Operations & Enablement May 2017- October 2021Responsible for improving client and salesperson efficiency and effectiveness through statistical performance analysis. Owned design,development and maintenance of recommendation engine that added $72 Million of revenue in 2020 while reducing sales research.Managed and developed 7.

• Responsible for a team of 7 Partner Managers that directly enable agencies to drive results through consultation, education, sales and support. Act as a point of escalation for PM issues and as a company representative.
• Exceeded a 2018 quota of over $115 Million spread over 95 agencies
• Oversee agency specific strategy, revenue growth, product adoption for agencies in my team’s Book of Business
• Responsible for onboarding, talent management, team development, and sales efficiency of a team of 7 PMs
• Coach, develop & mentor PM to grow revenue through rigorous account planning and consultative sales techniques

Chicago, IL, US

• Advance Analytics & Insights October 2015-PresentLed team responsible for launching digital campaigns and improving advertising ROI through constant optimization to maximize performance and minimize impression waste..
• Oversaw analytical and ad operations for the Kellogg US and Visa Global teams while managing campaigns totaling over $190 Million in yearly billings. Project managed the launch, traffic and reports of over 65 online.
• Influenced portfolio-wide digital investment strategy and optimization protocol through weekly report creation, and quarterly performance in depth analysis and insight development across all brands, publishers and.
• Steward relationship with client’s digital COE to maintain account’s reporting consistencies and standardize measurement methodologies across all campaign Key Performance Indicators.
• Through better visualization and organization of data, my team has performed impactful analysis such as an above-threshold frequency report for a mobile partner that resulted in a $500K make good to the client.

Chicago, IL, US

Responsible for supporting Industry Outreach efforts of the Industry Relations ProgramProject Manage Events and Projects that support the Federal Reserve Bank's Payments Improvement Initiatives

Chicago, IL, US

• Responsible for a cross-generational, diverse team of seven Financial Analysts that provides accurate and timely financial and monetary data to the Board of Governors by meeting strict deadlines in a highly regulated.
• Manage and Develop members of my team to exceed requirements and grow professionally
• Lead organization workgroups to define and improve processes, and identify and disseminate best-practices
• Participated in 7 nation-wide projects to share best in class techniques, improve data analysis processes, and further educate analyst community on data management, financial accounting, and monetary reports.

Chicago, IL, US

Drove key and strategic projects across a rotational program of the different functions at the Federal ReserveStrategic Planning and Process Analysis and Improvement- Mapped out and optimize business processes- Redesigning the strategic planning process of Business Units to streamline and reduce completion time- Aided in strategy development for the newly.

Provo, UT, US

Managed case study initiative to document impact of Microsoft/Novell Interoperability Alliance on clientsMarketing in Support of Sales and Business DevelopmentPerformed industry competitive analysis used in evaluation of the new Novell corporate strategy. Supervised client focus groups where new corporate strategy was discussed and presented results to VP.

Redmond, Washington, US

Sales and Business DevelopmentManaged and optimized $4.8 million of online advertising campaigns. Consulted with marketing officers on interactive advertising needs and advised on ways to improve campaign performance.Business DevelopmentManaged online advertising spend of key clients: Investools, Vonage, Monster and AARP.Conducted Strategic Planning with.

Redmond, Washington, US

• Account ExecutiveLed executive level business reviews with public sector CIO’s and IT Directors to explore initiatives and uncover how Microsoft enterprise software could meet their needs. Responsible for quota of.
• Obtained 104% territory revenue attainment for FY06. Winner of "Fast Track" contest.
• Concluded first half of FY06 $300,000+ over. Full year attainment $885,983 over quota.
• Built strong client relationships and promoted awareness of Microsoft solutions by coordinating with field counterpart, Technology Specialist, Business Productivity Advisors and Marketing.Cross-Company Leadership
• Increased client satisfaction and product revenue, and migrated clients from competitive solutions by leveraging Large Account Resellers and service partners.

Master, Business Administration

Master Of Science (Ms), Communication And Media Studies

Ab, Economics