Francisco Barros Romero Email and Phone Number
Dynamic and results-oriented, I am a trilingual professional with +10 years of experience in commercial departments, clients, strategic product/services management, business development and Innovation. With experience in industries such as Retail, FMCG, Technology, and Consulting, which have taught me to learn quickly and be flexible, I have successfully guided and developed diverse teams allowing them to reach their maximum potential and exceed objectives.I recently obtained a Master's in Customer Experience & Innovation @ IE Business School (Madrid, Spain), which has allowed me to understand today's consumer better and take it to the next level, designing memorable experiences. This time I have also been able to enhance my professional experience with modern tools and mindsets, be connected to technology, be linked to the academic world, and live an unforgettable life experience.My motivations go beyond work. I enjoy various sports and quality time with my family and friends. I also like to read, stay up to date, listen to great vinyl, have a good coffee, and discover new places surrounded by nature.Today I am looking for a fun and ambitious project that uses technology to generate a significant impact on consumers. I am ready to develop a positive impact through creating innovative, high-quality solutions that drive business growth, always putting the customer at the center of the strategy.
In Job Transition
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Gerente Comercial | Head Of Growth | Gerente De Clientes | Business DevelopmentIn Job TransitionSantiago, Cl
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Adjunct Professor - Mentorship ProgramIe Business School Sep 2023 - PresentMadrid, Comunidad De Madrid, EspañaThe Mentorship Program supports current students of the Master in Customer Experience and Innovation (MCXI) via regular mentorship.The use of the Human Centered Design approach aims to fuel innovative solutions and improve the learning experience at the IE Business School. -
Innovation Consultant | CollaboratorArea101 Nov 2023 - Jun 2024Madrid, Comunidad De Madrid, España• Participated as an expert innovation consultant in a Change Management project using Agile methodology.• For Cepsa, I designed methodologies, commercial strategies and implemented digital tools to promote a new area of Change Management. -
Master In Customer Experience & Innovation CandidateIe Business School Sep 2022 - Jul 2023Madrid, Comunidad De Madrid, España- Awarded with the South American Future Leader Scholarship.- Officer at IE Sports Business Club.• Main topics: Customer Centricity, Disruptive Innovation, Strategic Design, Design Thinking, Data-Driven Decisions (SQL, Python, PowerBI), Agile Methodology, Future Foresight.• Worked with several companies as a consulting Master's student, including: - IKEA Spain: Worked with IKEA — Retail & Home Improvement market leader — to implement a disruptive, feasible, and impactful solution to improve City Stores' large items display. - Accenture Song: Partnering with Accenture consulting group for Social Impact Project on food waste in Spain.• The Program was 100% in English.
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Business Manager Commercial ServicesSodimac Chile Jul 2019 - Jul 2022Santiago, Chile.Responsible for transforming the Commercial Services of the Corporate and Chile's Commercial Department into a competitive and differentiating strategic tool, seeking innovation and improvement of these always with an omnichannel perspective. Responsible for the development and operational applicability to increase profitability, ensure compliance with the sales plan, the net financial result, and the established margin.• I implemented commercial processes with a focus on improving the customer experience, achieving good results in sales and high customer satisfaction rates (measured by NPS).• Led the development and end-to-end implementation of world-class SaaS (Point of Rental) to support the back-office & e-commerce of the Rental business, with a focus on customer experience and operational excellence.• Working in Agile methodology, I designed, together with the IT team and developers, new product functionalities to enhance the business. As part of the roadmap, we moved towards the digital transformation of the area, we managed to open new business categories, and we also shortened service times in stores by up to 25%.• I led the Rental business in the countries of the LATAM Region, aiming for the growth of the countries, constantly sharing good practices, and seeking to keep the product roadmap aligned with the Corporate strategy. -
Trade Marketing ManagerCcu S.A. Nov 2016 - Mar 2018Santiago, Chile.Reporting to Trade Marketing National Manager. Lead the execution and implementation of the point of sale for beer and analcoholic CCU brands in On-Premise and Supermarket Channels. Responsible for generating commercial actions, accomplish the annual marketing calendar, leading the relationship with the Trade Marketing Agency and managing the budget (USD $ 8MM) for 45,000 points of sale nationwide.• Team in charge: 5 heads of Trade Marketing.• Achieved growth of + 2.5% (Volume) for 2 consecutive years in keg beers format, over flat growtrend of the Market.• Led successful marketing plan for Gatorade at Wal-Mart recognized worldwide as a successcase (+ 50% in Sell-In, + 56% in Sell-Out, + 12.4% share, obtaining additional exhibitions valuedin USD $85K, campaign ROI of 3,1)• Recognized in 2017 for the best team climate in the Trade Marketing Department. -
Corporate Manager Sponsorships & EventsCcu S.A. Sep 2015 - Oct 2016Santiago, Chile.Reporting to the Corporate Marketing Manager. I executed Corporate strategy of investments in Sponsorships and Events for all brands of CCU portfolio. Responsible for major negotiations, executions and focus on the efficiency and ROI of each auspice of CCU brands.• Team in charge: 3 heads of Sponsorships & Events.• Led and implemented important negotiations for CCU such as Lollapalooza (Pepsi), ChileanSoccer National Team contract renewal(Cristal), Telethon (several brands).• Led the restructuring of the area according to a strategy of greater focus towards efficienciesand savings in sponsorship investments.Implemented in Chile and Argentina multivariable model of ROI measurement, and Sponsorship good practices that helped reduce negotiation costs by 20% during 2016.
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Key Account Manager SeniorMicrosoft Oct 2014 - Aug 2015Santiago, Chile.Reporting to Microsoft Mobile Country Manager. Lead commercial relationship at manufacturer level between Microsoft and Entel for the People and Business markets. Generate quarterly plans to sell mobile devices to the operator and direct relationship with Retail, in regard of positioning the brand in the Chilean market.• Led and negotiated quarterly devices strategy (Smartphones and Basic phones) with Entel, ensuring the purchase of 3 strategic phones for the Company.• Designed and implemented a commercial Cross-Category plan for retail of phones + Microsoft products, generating incremental sales of 2,000 units on monthly trend (+ 67%) -
Key Account Manager Senior Holding CencosudEntel Sep 2012 - Apr 2014Santiago De ChileReporting to Retail Sales Manager. Lead Entel's commercial relationship for Retail accounts of Cencosud Holding (Paris, Johnson & Jumbo) Design and fulfill Strategic Account Plan, negotiate commercial actions in key retail seasons, direct relationship with technology manufacturers.• Managed External Sales Force (250 pers.) acting on Cencosud's retail stores.• I Achieved historical 1st Place for Paris in Retail Sales ranking in May 2013 with Paris Mobile /Sony Xperia ZR campaign. -
Key Accounts Assistant - OperationsThe Coca-Cola Company Jul 2010 - Sep 2012Santiago De ChileReporting to Customer Development Senior Manager. Support commercial management of 29 Key On-Premise Accounts and Supermarkets clients. Design, manage and report the budget of the area (USD $ 6MM), develop Coordination Committees with the Bottlers System, lead Marketing actions in key accounts.• Designed, coordinated and implemented, with the Bottling System, the participation of the company in key catalogs of 2011 with the result of Historical Share in Supermarkets. -
Brand ManagerDanone Aug 2009 - Jun 2010Santiago De ChileReporting to Brand Manager Senior. Support the Senior Brand Manager in the positioning and complete management of the Activia brand in Chile. In charge of coordination with Trade Marketing area and commercial communication with Supermarkets area.• Effie Award of advertising effectiveness year 2010 for the "Activia Challenge" campaign.• Full launch of 2 new SKUs with implementation of 360 Marketing campaign. -
Department Of Sales & Trade Marketing Analyst - Professional InternshipThe Clorox Company Jan 2008 - Feb 2008Santiago, Chile.Responsible for the project of optimization of promotional packs in D&S and Cencosud clients based on sales analysis, with subsequent recommendation on new promotional SKUs for the Company (effectively implemented in Q1 of 2008) -
Assistant, Department On Non-Traditional AdvertisingTelevisión Nacional De Chile Dec 2006 - Mar 2007Santiago, Chile.Assistant Director of Non-traditional Advertising (PNT). Responsible for supervision and nexus between the production of television programs (Buenos días a Todos, Pasiones, Rojo y Viña tiene Festival) and the commercial area of the network station. Representative of the commercial area of TVN in Viña Festival 2007 for programs of "Buenos dìas a Todos" and "Viña tiene Festival"
Francisco Barros Romero Skills
Francisco Barros Romero Education Details
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Master In Customer Experience & Innovation
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Marketing Master Of Science -
Marketing
Frequently Asked Questions about Francisco Barros Romero
What company does Francisco Barros Romero work for?
Francisco Barros Romero works for In Job Transition
What is Francisco Barros Romero's role at the current company?
Francisco Barros Romero's current role is Gerente Comercial | Head of Growth | Gerente de Clientes | Business Development.
What schools did Francisco Barros Romero attend?
Francisco Barros Romero attended Ie Business School, Universidad Adolfo Ibáñez, Pontificia Universidad Católica De Chile.
What skills is Francisco Barros Romero known for?
Francisco Barros Romero has skills like B2c, Powerpoint, Marketing Comercial, Estrategia De Mercadotecnia, Para Empresas, Market Research, English, Microsoft Office, Liderazgo De Equipos, Microsoft Word, Liderazgo, Trade Marketing.
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