Francisco B. Email & Phone Number

Exeter, Nh, Us

International medical device/medical technology executive with extensive experience leading and transforming businesses to sustainable record level growth. ● Strategy and Execution: Reputation to create, communicate and execute comprehensive strategies to achieve profitable revenue and operating growth by building/empowering teams and driving accountability across multiple geographies. Establish and refine tactical plans necessary to deliver short, mid and long-term objectives. Successful track-record in both high growth and turn-arounds.● Organizational Leadership: Strength in establishing a high-performing and results-oriented climate by building trust, establishing clear performance expectations and developing talent. Demonstrated ability to manage complex situations and initiate change in order to deliver targeted results in multi-cultural environments. ● Marketing Leadership: Demonstrated ability to create market leading commercialization programs through new business development, innovation and product development, market access and engagement, segmentation, positioning and messaging, and portfolio rationalization. ● Sales Leadership: Consistently achieve revenue growth targets through cohesive sales strategies and thorough sales execution. Drive productivity improvements through talent development, customer engagement, sales process, compensation plans and metrics. Core Values: Integrity, trust, respect, resiliency, accountability. Core Competencies/Capabilities: Strategic Vision and Revenue Growth Leadership ● Global Cross-Functional Team Leadership ● P&L ownership for Capital, Disposable and Services Businesses ● Mergers, Acquisitions & Integration ● Change Leadership ● New Market & Business Development ● Build High-Performing Teams ● Effective Communication ● Distributor Development ● Pricing Strategy ● Global Commercialization ● Talent Development ● Cross-cultural Leadership ● Sound Management for Risk & Return ● Portfolio Optimization

Montvale, Nj, Us

Responsible by sales and market developement in Brazil, including business plan & sales strategy development to rebuild Pentax Medical local footprint increasing the market share and leveraging the P&L.

São Paulo, Sp, Br

Management consulting focused on helping medical device companies implement the right local strategies, tactics and tools required to create a sustainable competitive advantage in the dynamic Brazil´s fast-growing healthcare market.• I have been supporting local and international medical devices companies with market assessment and advisors services in startups and business turnarounds that sped up their milestone´s achievement.

Marlborough, Ma, Us

Business Director of Cardiac Rhythm Management and Electrophysiology Divisions Reported to: the Country Manager and the Vice-President of the international area’s Division. Team: 4 Direct Managers, 11 Indirect People and 13 distributors.In parallel with my supervision of the Corporate Accounts Division, I restructured and implemented a five-year strategic plan for the CRM division in order to consolidate our entry into this market, i.e., that of the Boston brand for its competence in regard to products and customer services, which would result in a Compound Annual Growth Rate (CAGR) above 30% so as to consolidate the P&L of this division by 2016. At the end of 2012, I delivered an invoicing result 14% above the planned figure and 54% higher than that of 2011. In the first quarter of 2013, we closed the period within the planned performance, by achieving 34% growth in relation to 2012. Led and organized the holding of the Corporate Accounts FORUM CEO, which gathered the presidents of the largest hospitals and medical health-care plans in Brazil, enabling the presentation of Boston’s corporate plans for Brazil, a joint analysis of the market and of the strategic partnership possibilities.Implemented in Brazil the Corporate Accounts Division, through the following strategy: Demonstration of the additional gain for each one of the five business divisions by convincing my peers to adhere to the Corporate Project;Creation of an internal release campaign, called "Go Together," winning the adherence of all the company’s various employee echelons, enabling them to add suggestions for improvement and innovation;As a result we have signed supply contracts that will produce invoicing of more than US$ 40 million at the major customers, thus protecting market share and prices over the next 5 years.

General Director of AMS BrasilReported to: the Director and Vice-President of the international area. Team: 4 Direct Managers, 17 Indirect people. In a pioneer move, launched the GREENLIGHT medical equipment, which brought the laser technology to prostate and renal calculus treatment, acquired by AMS in the US, leveraging more than 20% of additional invoicing in Brazil;Implemented the entire basis for technical assistance, logistics and quality in order to provide support to this great, entirely new project in this area in Brazil together with the commercial and marketing areas;Developed the gynecology market in Brazil, bringing to the country the treatment of urinary incontinence and prolapse, benefiting more than 40,000 gynecologists and generating an additional invoicing of 20%. Led the inclusion of new products in the list of National Health Agency - ANS procedures which resulted in the increase of the implants authorized in the health-care plans.Developed a plan that will enable the company to accelerate its commercial entry into Brazil during its period of corporate and legal establishment in the country. After 3 months of my actions vis-à-vis Anvisa, we managed to obtain the release of products and begin supplying the market;Responsible for the startup and statutory management of the AMS operation in Brazil, which generated an in-crease of the yearly sales from US$ 400,000.00 to US$10 million in 6 years.

Minneapolis, Mn, Us

National Sales Manager at the Division of Cardiac Rhythm management of Medtronic Brasil.Reported to: the General Director of Brazil and to the Director of the division in Latin America. Team: 39 employees.Overseeing the core business of Medtronic on its return to the local market in 1998; I overcame all the tech-nical and commercial opposition of a market that was against the company for having left the country in the past and I regained more than 20% of its market share, creating the strategic pillars for its future consolidation in the country as one of the three largest suppliers of the medical products area;Took part in the negotiations with the Health Ministry having obtained the updating of the Unified Health System (SUS) price list and the exemption of the value-added tax (ICMS) for this line of products through a strong argument built on the basis of detailed economic information that provided proof of the need for ad-justments based on all the costs of technical assistance requested over the long term for the patients; Leading a team of 39 commercial representatives throughout Brazil, relying on a technical and commer-cial focus among the leading doctors and medical opinion makers and the main hospitals of Brazil, I managed to achieve after the first six months of work, all the aggressive Sales goals;During the last Five years under my direction, this Division achieved an invoicing of US$ 12 million in 2003, (55% of the total invoicing) with sustainable growth (CAGR = 33%) and growing profitability, and as recognition of my work I won two Presidents Club Awards.

Commercial Manager of all the product lines of Química Geral do Nordeste.Reported to: the Commercial Director. Team: 10 employees.Determination, persistence and intense work were the key to success for the challenging period of interna-tionalization of the company recently sold by the Ipiranga Group to Church & Dwight Co., Inc., with the concomitant spin-off and merger with the Carbonor Company within the same short period of 1996 to 1997.

Cia. Química Metacril (www.unigel.com.br) Jan. 1993 – Jun. 1995Brazilian supplier of raw materials for the plastics, paints and mining markets, with a yearly invoicing, at the time, of US$ 25 million.Sales EngineerReported to: the Commercial Manager – Brazil.

Draccos Assessoria e Criatividade S.A. Jan. 1991 – Dec. 1992Co-owner of this marketing advisory firm focused on the market of medium-sized companies.

Dow Chemical (www.dow.com) Oct. 1986 – Dec. 1990Dow Chemical operates in more than 160 countries and employs more than 52,000 people. The company sells more than 5,000 different products in markets with a high growth rate, such as those of electronics, water treatment, energy, paints and agriculture. In 2012, the company invoiced products worldwide amounting to close to US$ 57 billion. Market Specialist Engineer in the Division of Business Diversification.Reported to: the Commercial Manager.

Midland, Michigan, Us

Master Of Professional Business Management, Business Administration And Management, General

Mba, Marketing

Engineering, Chemical