Extensive Management experience as Director in a Multinational Company, world leader on the Telecom sector (Vodafone-Portugal). Special focus on revenue-generating activities, as Consumer Marketing Director, Product Management Director and CRM Director.Experience in managing teams with one or more hierarchical levels, coordinating Department Heads, Product Managers and Marketing Assistants, in such diverse areas as: Pricing, Product, Promotion and Placement; Products cross-sell and up-sell; Loyalty programs; Website management; Market surveys and analysis; Data mining; Propensity models; Financial models to calculate Customer value; Customer Relationship Management.Negotiation experience, as a representative of the Portuguese market in international groups and foruns for definition of Telecomunication products and services.Experience in Strategic Analysis, Innovation and launch of new Business Lines.Specialties: Consumer Marketing, Pricing, Product Management, CRM, Distribution. Customer Oriented, Helicopter view, People Management, Delivering Results.