Francisco Cervellera Email & Phone Number

Sydney, New South Wales, Australia

As a Senior Visual Designer, my role focuses on conceptualising, designing, and project-managing a diverse range of creative projects and marketing strategies. I deliver unique, stylish, and visually impactful solutions that not only capture attention but also align with the client’s brand and marketing objectives. As the second-in-command (2IC) to the Art Director, I collaborate closely with teams to ensure that every design decision supports both the creative vision and strategic goals of the project.💎 Key Responsibilities:• Led client, design team, and cross-departmental discussions as the subject matter expert on design, taking accountability for design decisions and articulating the rationale behind design choices.• Represented the design team in client meetings, presenting final designs, answering client questions, gathering feedback, and defending design decisions to ensure alignment with business goals.• Supported the design leadership team in managing Salted Stone’s outsourced design talent pool (Salty Network), providing additional design support, offering creative feedback, and ensuring smooth project handoffs between team members.• Conducted audits of client websites to evaluate adherence to current UI/UX best practices, providing actionable recommendations for site-wide improvements.• Delivered assigned tasks reliably and on time, proactively communicating delays, potential pivots, or alternative approaches to project owners.• Worked autonomously and independently to complete tasks, demonstrating strong problem-solving skills and self-sufficiency.• Committed to continuous learning and staying up to date with evolving design trends, with a focus on UI/UX best practices.• Contributed to the creative and strategic direction of projects by offering innovative design ideas and applying a strong understanding of the S2 process and project scopes.

Sydney, New South Wales, Australia

💎 Key Responsibilities:• Led client, design team, and cross-departmental discussions as the subject matter expert on design, taking accountability for design decisions and articulating the rationale behind design choices.• Represented the design team in client meetings, presenting final designs, answering client questions, gathering feedback, and defending design decisions to ensure alignment with business goals.• Conducted audits of client websites to evaluate adherence to current UI/UX best practices, providing actionable recommendations for site-wide improvements.• Delivered assigned tasks reliably and on time, proactively communicating delays, potential pivots, or alternative approaches to project owners.• Worked autonomously and independently to complete tasks, demonstrating strong problem-solving skills and self-sufficiency.• Contributed to the creative and strategic direction of projects by offering innovative design ideas and applying a strong understanding of the S2 process and project scopes.

💎 Key Responsibilities:• Worked with an international creative agency that specializes in innovative digital and branding solutions, delivering unexpected design outcomes for leading brands in sports, outdoors, and sustainability.• Led client discovery sessions to define project scope and requirements, ensuring alignment between client goals and design objectives.• Conducted in-depth trends research to inform the development of cutting-edge graphic and digital solutions tailored to client needs.• Developed and presented initial concepts, sketches, and design directions, collaborating with clients and teams to refine and finalise creative approaches.• Audited client mobile applications and websites, assessing adherence to current UI/UX best practices and recommending product-wide improvements for enhanced user experience.• Delivered projects reliably and on schedule, proactively communicating with project owners about any delays, potential pivots, or alternative solutions to improve the design process.• Demonstrated self-sufficiency in managing and executing tasks independently while maintaining high quality and attention to detail.• Committed to continuous professional development, staying current with emerging design trends, especially in UI/UX, to bring fresh, innovative ideas to every project.• Supported a wide variety of project types, including graphic design, branding, website design, UI/UX, product ideation, and digital strategy, contributing to diverse creative outcomes.• Collaborated with internal teams to design and implement visually compelling marketing materials and user interfaces for websites and digital platforms.• Created and delivered client presentations, effectively communicating design concepts and strategy in collaboration with the broader team.• Provided necessary design files and assets for seamless execution by external development teams.

💎 Key Responsibilities:• Collaborated with the internal project team on Fury, a SaaS management tool for developers, contributing to the improvement and modernisation of the user interface.• Led the effort to update and redesign the product’s user interface, aligning it with Mercado Libre’s Andes design system to ensure consistency across all internal tools and products.• Conducted a thorough user experience assessment to identify insights and opportunities for improvement, focusing on optimising the product’s interaction flow and minimising user pain points.• Worked closely with Project Owners, Team Managers, and internal stakeholders to iterate on designs, gather feedback, and ensure that the final product met both user needs and business goals.• Contributed to the creation of a seamless and intuitive user experience by aligning design decisions with user feedback and best practices in UI/UX design.

💎 Key Responsibilities:• Reviewed mockups from the product team, identifying opportunities for improving the app’s interaction design, layout, and navigation for a more intuitive user experience.• Collaborated with cross-functional teams to iterate on design ideas, refining early-stage prototypes to ensure alignment with project goals and user needs.• Developed mood boards to define the visual direction and establish the desired aesthetic for the user interface, ensuring a cohesive and engaging user experience.• Applied the finalised visual style to user flows and screens, adhering to the app’s stylesheet to maintain consistency across the product.• Created and delivered final prototypes, user flows, design assets, and images to developers, ensuring smooth handoff and accurate implementation.

Sydney, New South Wales, Australia

💎 Key Responsibilities:• Improved user satisfaction by optimising usability, accessibility, and the overall interaction experience with the product.• Defined and analysed user personas and device context to create user-centered design solutions.• Developed sitemaps and mapped customer journeys to visualise and improve user flows and interactions.• Designed information architecture to ensure clear, intuitive navigation and efficient content organisation.• Created wireframes and interactive prototypes to communicate design concepts and validate functionality.• Optimised the general flow of the product, ensuring smooth, intuitive user navigation.• Conducted user research and usability testing to validate insights, identify pain points, and gather actionable data for continuous improvement.• Ensured the visual interface was both functional and enhanced the overall customer experience (CX), supporting seamless user interactions.• Applied and adapted the brand’s visual identity to the digital product interface, ensuring consistent branding across all touchpoints.• Created custom digital illustrations to complement the design and enhance visual appeal.• Applied knowledge of platform-specific design guidelines and best practices (Android, iOS, React Native, Web) to create optimal, platform-tailored experiences.• Crafted and maintained style guides for development teams, ensuring design consistency and validating the coherence of the final product.

💎 Key Responsibilities:• Utilised remote methodologies to improve communication between distributed teams, leveraging tools like InVision for feedback exchange and conducting weekly video calls to ensure smooth collaboration and progress on projects.• Contributed to a variety of design deliverables, including UX creation, UI design, prototyping, brand identity, and logo design, consistently producing high-quality, user-centered solutions.• Enhanced early-stage MVP testing by gathering and analysing user feedback, refining design concepts to create more focused and impactful products.• Designed multi-platform UX and UI solutions for iOS, Android, and Web, including landing pages and dashboards, ensuring a cohesive and seamless experience across all platforms.

Buenos Aires Province, Argentina

💎 Key Responsibilities:• Led a team of three designers, providing coaching and mentorship over the course of two years to foster growth and improve design capabilities within the team.• Contributed to over 30 projects across a range of disciplines, including UX creation, UI design, prototyping, brand identity, and logo design, consistently delivering high-quality design solutions.• Applied Agile and Lean methodologies to drive design processes, ensuring efficiency, flexibility, and alignment with project goals.• Enhanced early-stage MVP testing, using user feedback to refine concepts and create more focused, user-centric products.• Designed multi-platform UX and UI solutions for iOS, Android, and Web, including landing pages and dashboards, ensuring a seamless and consistent experience across all devices.• Developed and implemented design processes to streamline workflows, improve team efficiency, and enhance collaboration with cross-functional teams (such as developers, product owners, and marketing), resulting in a more cohesive and productive design operation.

Bachelor'S Degree In Graphic Design

Advanced Diploma Of Leadership And Management

Diploma Of Leadership And Management

Certificate Iv In Leadership And Management

General English C1 - Advanced Level