Francisco Debs is a Head of Data and AI at The Grit Group. He possess expertise in google analytics, web analytics, sem, seo, ppc and 22 more skills. Colleagues describe him as "Francisco is one of the most aggressive search marketers I have met. Not aggressive in a political way, but aggressive in the absolute necessity to figure out the trigers and levers in PPC and SEO. Francisco built out many of top producing efforts in the PPC campaigns for Red Ventures and is also one of most knowledgeable people I have met in the industry when it comes to analytics. In fact, in 2008 when Google representatives were in house, they called Francisco's implementation of Google Analytics one of the best they have seen. Francisco understands any tactic immediately and you can always count on him to take it to the next level. On top of all that, he is the heart and soul of the Red Ventures culture."