Founded in 1835 by Charles-Louis Havas, Havas is one of the world’s largest global communications groups, with more than 23,000 people in over 100 countries sharing one single mission: to make a meaningful difference to brands, businesses, and people.I lead the Havas Village in Mexico, a community of Creative (Havas HOY), Media (Arena, Havas Media & Havas+), eCommerce (Havas Market), Content (Havas Play) and Business Transformation Consultancy (CSA) agencies.With a world-class team out of Mexico, we drove the comeback of our media offering, making Havas Media Network the #1 holding in the market; supported the growth of our creative offering from zero to one hundred employees and attracted blue chip accounts, fueled by the launch of our diversified services offering.Contact me and in 10 minutes I can tell you our story and how we can work together to build your brand and business in to a Meaningful one.

Led IPG Mediabrands in Mexico, Interpublic's Media Holding. Responsible for UM, Initiative and specialized agencies (Reprise, Matterkind, Mediabrands Content Studios) in the market with a headcount of 800 advertising professionals.During my tenure, my team and I tripled our operation’s EBIT, making it the fastest growing and most profitable market worldwide.

In charge of expansion and overseeing day to day operations in analytics, digital marketing, performance media and our state of the art programmatic trading desk.Doubled duties leading the New Business Team for Latin America, delivering portfolio growth in coordination with our regional product team, reporting to the regional CEO.

Head of strategy for the team that designed communications plans for Unilever, Grupo Bimbo, Warner Bros. Pictures, Santander Bank, among others. Co-designed the blueprint of what would be the biggest media agency in Mexico.

Part of the founding team of Betazeta Networks S.A., a multi-round funded internet company, acquired on September 2016 by Swedish mass media company Metro International. Joined Betazeta, through the acquisition of CHW, an online publishing startup I co-founded and then merged in the early 2000s.During the development of Betazeta I led the Editorial Team, Sales Team, and opened our office in Mexico City and Madrid.