He studied Business at Universidad de Buenos Aires.He worked at JWT in the Planning Department, after that he became actively engaged in the internet boom through his experience at dineronet.com for Argentina, Brazil and Mexico. He also had a brief experience at Massalin Particulares in the Planning Department until he became part of the agency in 2002 as Account Executive. He was named Account Director, General Accounts Director, Chief Operating Officer since 2008 to 2011, Since then, he has been serving as the CEO of the company He is a frequent speaker for industry conferences from Association Marketing Directo e Interactivo Argentine (AMDIA). He has worked with many international brands such as General Motors, Unilever, HSBC, Fibertel, Banco Itau, Quilmes Group, Lan, Entel PCS (Chile), Mapfre, Lo Jack, Accor Group (Argentina, Chile, Peru and Mexico), among others.He has won several awards such as a DMA Echo, Mercurio, Lapiz, Amdia, Amauta, Ojo and Diente.Specialties: Focus on new media, integrated communications, interactive marketing, e-marketing, direct marketing, CRM, mobile marketing, marketing communications.