I am a person with more than 10 years of experience in commercial teams, who has led the transformation of organizations towards the digital world: web platforms, e-commerce, business intelligence. I have financial knowledge, since I have worked as a general manager, and that together with my academic training, since I have an MBA postgraduate degree, a commercial engineering degree and a diploma in strategic marketing. Among my main challenges have been to develop new business models that are consistent with the values ​​of the company and with indicators that allow monitoring of the results, as well as generating and presenting to the directors of the company. In this process I have led the organizational transformations necessary to have a suitable sales team with leadership, motivation and focus on results. I have specialized in locally relevant media, but this learning allows me to bring knowledge and experience to other industries that require a transformation in their commercial proposal that allows them to be more competitive in the traditional market as well as in the new digital markets . My biggest challenges have been to create new companies such as the business newspaper Pulso, the digital medium www.latercera.com and to build the financial statements as business units of an organizational structure of 23 brands such as Grupo Copesa, which involves media communication on various platforms, distribution channels, BTL, new businesses and new links of experience with its primary and secondary customers in a market of high technological transformation that requires creativity, innovation, scarce resources and the ability to control and manage restrictive budgets. This I think allows to give a horizon of a business in constant transformation to take it to other industries as general manager or commercial manager.