● Manage and improve the institutional communicationEstablishing the corporate strategic communication manuals ● Develop the cross-functional relations between the departments as well as the alignment with the global communication guidelinesExecuting the communication marketing strategies ● Events production and travel managementProducing the main corporate events, travels among with the external relations with key partners ● Develop the… Show more ● Manage and improve the institutional communicationEstablishing the corporate strategic communication manuals ● Develop the cross-functional relations between the departments as well as the alignment with the global communication guidelinesExecuting the communication marketing strategies ● Events production and travel managementProducing the main corporate events, travels among with the external relations with key partners ● Develop the franchiseesEnsuring they have the necessary tools and information for the best performance. Implementing loyalty, engagement and other strategies. Analyzing their needs and managing training strategies Show less

● Public relations, national and international negotiations, crisis managementAchieving important B2B and B2C liaisons and agreements with key partners such as OCESA, Disney, V-Day, MTI in New York, CIOFF, among others.● Design, produce and execute different types of corporate events● Implement marketing and publicity campaignsBrand positioning through internal and external campaigns in on and off media and in both ATL and BTL.● Budget and internal communication… Show more ● Public relations, national and international negotiations, crisis managementAchieving important B2B and B2C liaisons and agreements with key partners such as OCESA, Disney, V-Day, MTI in New York, CIOFF, among others.● Design, produce and execute different types of corporate events● Implement marketing and publicity campaignsBrand positioning through internal and external campaigns in on and off media and in both ATL and BTL.● Budget and internal communication managementDigitizing processes, CRM development, Aligning processes with the global objectives, defining andmanaging communication channels, incorporating web tools, generating fundraising activities, ensuring the audiovisual material legality Show less

Professor of Arts and Culture / Mexico’s society, economy and politics / Introduction to Information Technologies

Team management and organizational developmentRecruiting and developing 17 directors and +200 people under my charge based on performance evaluationTravel managementlogistics management for +50 participants at 5 simultaneous events during the same national festival.Brand identity creationDesigning and creating the identity manual, including the graphic image and behavioral guidelines, whichwas later replicated for the rest of the groups

Manage the e-magazine of the Communications departmentImplementing the digital version of the printed magazine