SOAP is the agency that is bringing storytelling to corporate communication and changing business presentations’ paradigm. Its main goal is to leverage its clients’ strategic moments with impactful messages, stories and visuals.KEY RESPONSABILITIES• Coordination of the creative team; • Responsible for planning, assuring product quality and that deadlines are met;• Responsible for operational productivity;• IT & Communications;• HR Management.

Acreditar é Poder is a consulting company focused mainly on Start-Ups and on Small and Medium Companies. It offers services related to: • Development of business plans and project finance;• New business set-up; • Financial analysis, including definition and implementation of KPI's;• Implementation and control of operational processes;• Marketing and "knowing your customer" services (NPS).

I was invited to be the General Manager of a medium sized law firm. The main goal was to professionalize the management of the firm, preparing it for a sustainable growth. Reporting directly to the Executive Committee I was responsible for all the non-juridical areas of the firm. KEY RESPONSABILITIES• Development and implementation of a new and effective cost accounting model.• Financial and treasury management.• IT and Communications.• Supply chain management and cost… Show more I was invited to be the General Manager of a medium sized law firm. The main goal was to professionalize the management of the firm, preparing it for a sustainable growth. Reporting directly to the Executive Committee I was responsible for all the non-juridical areas of the firm. KEY RESPONSABILITIES• Development and implementation of a new and effective cost accounting model.• Financial and treasury management.• IT and Communications.• Supply chain management and cost reduction.• HR Management.MAJOR ACHIEVEMENTS• Cost Reduction – A reduction of 13% of the firm’s costs (excluding HR costs) was obtained through the establishment of a partnership with a central purchasing organisation and the renegotiation of the conditions established with the major suppliers. • Management Information – Definition of the main KPI’s and development of regular reports on their evolution. In the process there was the need to implement a cost accounting model to obtain the KPI’s by client, legal area, team and lawyer.• New IT system implementation – Project leader of the implementation of a new integrates IT system (ERP). The project included the development, with the sponsorship of the software house, of an entirely new module for Law Firms (where lawyers register their work).• Collections – Defined and implemented a collections process, allowing a reduction of more than 10% of both the average payment time and the amount in collections. Show less

Postponed the expansion of Koni Store in Portugal, I accepted the challenge of collaborating with the 19th Portuguese Government. It was the opportunity to contribute to the development of my country and to get to know better the Public Administration. My main challenge was to implement various management processes from the private sector.KEY RESPONSABILITIES • Vehicle Fleet Management of the Ministry of Justice.• Definition and control of the KPI’s for the Secretary of… Show more Postponed the expansion of Koni Store in Portugal, I accepted the challenge of collaborating with the 19th Portuguese Government. It was the opportunity to contribute to the development of my country and to get to know better the Public Administration. My main challenge was to implement various management processes from the private sector.KEY RESPONSABILITIES • Vehicle Fleet Management of the Ministry of Justice.• Definition and control of the KPI’s for the Secretary of State.• Support in the definition and implementation of the Ministry of Justice’s real estate management strategy• Restructure and reduction of the Ministry of Justice’s organization.MAJOR ACHIVEMENTS• Vehicle Fleet Management – Implementation of a new reporting process, including critical information for the Fleet Management. Development of a new policy for the Fleet’s renewal.• Real Estate Dashboard – Development and implementation of new reports in order to obtain centralized and updated information of all of the Ministry of Justice’s real estate. This report was the basis on which the Secretary of State defined priorities and followed-up on actions.• Performance Evaluation of the Notary and Registry Offices – Creation of KPI’s and reports regarding each office’s activity and performance. This reports were used to define which offices should be closed and which offices should receive further investment. Show less

After working for five and a half years at GE Money, when GE Money closed its operation in Portugal, I decided to start my own business. Koni Store is a Brazilian brand of japanese restaurants and I brought it to Portugal with the intent of building a nationwide restaurant chain. This included the negotiation of the franchise licence, the gathering of investment funds and the opening and management of the 1st store in Portugal.KEY RESPONSABILITIES • Manage the relationship with… Show more After working for five and a half years at GE Money, when GE Money closed its operation in Portugal, I decided to start my own business. Koni Store is a Brazilian brand of japanese restaurants and I brought it to Portugal with the intent of building a nationwide restaurant chain. This included the negotiation of the franchise licence, the gathering of investment funds and the opening and management of the 1st store in Portugal.KEY RESPONSABILITIES • Manage the relationship with Grupo Trigo (the brand owners in Brazil).• Definition of the value proposition, including products available, prices and service level.• Definition and implementation of a Marketing and Communication Plan.• Set-up and management of the supply chain. • Recruitment, training and management of a team of 10 people. • Operational management and control of the business's performance (KPI’s).MAJOR ACHIVEMENTS• Opening of the 1st Koni Store in Portugal – Responsible for the choice of the location, preparation and legalization of the store, choosing suppliers, recruitment and training of the team, implementation of operational processes and key performance indicators analysis. • Communication Plan – Choosing a PR agency and defining the communication strategy. The feedback from the most relevant Lifestyle and Food Media was sensational and generated a very significant coverage of Koni Store’s arrival in Portugal. • Restaurant Operation – Definition and implementation of operational processes in both the kitchen and in the waitering service in order to achieve the service standards defined for the brand. All of these standards were achieved and exceeded. • Company culture and team motivation – Implementation of a team spirit based on cooperation, friendliness and respect that had as direct consequence the minimization of the short staff rotation period typical of the business. Show less

After one year and a half in Mortgage Marketing and Product Development, I was invited to be the Marketing Manager for the Auto Finance Division. Here I had to manage a team of direct reports for the first time and had an opportunity to keep developing my “Below the Line Marketing” skills. KEY RESPONSABILITIES • Manage a team of 3 direct reports.• Definition and implementation of the Marketing Plan for each year.• Direct collaboration in the definition of the commercial… Show more After one year and a half in Mortgage Marketing and Product Development, I was invited to be the Marketing Manager for the Auto Finance Division. Here I had to manage a team of direct reports for the first time and had an opportunity to keep developing my “Below the Line Marketing” skills. KEY RESPONSABILITIES • Manage a team of 3 direct reports.• Definition and implementation of the Marketing Plan for each year.• Direct collaboration in the definition of the commercial strategy – client targeting, adapting the value proposition and definition of the commercial approach to the market. • Definition and implementation of promotional campaigns and retention/loyalty programs.• Development, update and monitor the evolution of several reports for the senior management team about market trends and internal performance.MAJOR ACHIVEMENTS• Project “Auto Turn Around” – Direct collaboration in the redefinition and implementation of GE Money’s approach to the auto finance market. We exceeded financial margin and volume targets defined by the senior management team. • Loyalty program revision – Detailed analysis of the program as a whole resulted in a reduction of 80% of its fixed costs and 20% of its variable costs, without impacting with the client proposition.• Reactivation of the client retention program – Client proposal definition and channel operations implementation led to exceeding the volume goal by 25%, while achieving the financial margin goals. Show less

Belonging to the project team that approved the Mortgage program for Portugal, I was invited to start the Mortgage Marketing and Product Development department. KEY RESPONSABILITIES • Definition and implementation of the Marketing Plan for each year.• Direct collaboration on the definition of the strategy for the Mortgage product line.• Project Leader for Mortgage projects.• Responsible for the Mortgage Product developments and adaptations for specific clients. •… Show more Belonging to the project team that approved the Mortgage program for Portugal, I was invited to start the Mortgage Marketing and Product Development department. KEY RESPONSABILITIES • Definition and implementation of the Marketing Plan for each year.• Direct collaboration on the definition of the strategy for the Mortgage product line.• Project Leader for Mortgage projects.• Responsible for the Mortgage Product developments and adaptations for specific clients. • Implementation and promotion of the loyalty program for brokers – GE Money Club. • Design and implementation of promotional campaigns for brokers.MAJOR ACHIVEMENTS• Unsecured Debt Consolidation product launch – Project Leader for the internal development and approval of the product, including leading a multifunctional team with members from operations, risk, sales, finance and IT. It was considered the company’s most important project for 2007 and was awarded a prize for its results in its 1st year (2008).• NPS (Net Promoter Score) – Analysis of the results from the inquiries made to brokers and responsible for the implementation improvements based on the analysis (distinguished as a “best practise” in Europe). Show less

Initiated my professional career as Pricing Analyst for GE Money, being responsible for the Pricing of the Auto Finance business, life time profitability analysis of the company’s projects and member of the teams responsible for the Personal Loans and Mortgage product line internal approvals.KEY RESPONSABILITIES • Responsible in direct collaboration with the sales team for the elaboration of the financial conditions offered to auto dealers.• Life-time profitability evaluation of… Show more Initiated my professional career as Pricing Analyst for GE Money, being responsible for the Pricing of the Auto Finance business, life time profitability analysis of the company’s projects and member of the teams responsible for the Personal Loans and Mortgage product line internal approvals.KEY RESPONSABILITIES • Responsible in direct collaboration with the sales team for the elaboration of the financial conditions offered to auto dealers.• Life-time profitability evaluation of all projects in Portugal. This meant being a member of all cross-functional teams defined for ongoing projects.• Direct support to the FP&A team.MAJOR ACHIVEMENTS• Auto Finance Segmentation – Client segmentation, cost allocation and the definition of volume and financial margin goals for each segment. Also responsible for the implementation of the strategies defined assuring the financial margins and monitoring the achievement of the defined goals.• Mortgage and Personal Loans product lines approval – Member of the multifunctional teams as responsible for the financial modelling and analysis for both products.• New Pricing Model – After the detection of an error in the previous model, I developed a completely new and much more sophisticated pricing model that would be used in the future as the new Pricing Model. Show less