Francisco Lima Email and Phone Number
United Kingdom
Francisco Lima's Location
United Kingdom, United Kingdom
About Francisco Lima
Francisco Lima is the Director of Hogarth.io, Hogarth Worldwide Innovation outpost, where he’s responsible for leading innovation in the creative production industry through emerging technologies, agile exploration and quick prototyping, resulting in new ways of working, accelerating its production capabilities and amplifying the creative output of the organisation. Francisco Lima started his career in computer graphics and visual effects in the early 90’s, moving on to work leading production studios and technology companies in the Media and Entertainment industry.In 92 Francisco joined MultiRio a new studio focused on TV series for kids tasked with setting up a great team of artists and defining the tech infrastructure and tools required to build the Multimedia Dept to create/produce the animations and graphics to support the TV series. He became the Department Manager and implemented novel solutions such as virtual sets which made the content engaging and stand out in the market.In 96 he became part of Discreet Logic/Autodesk Application Specialist team focusing on the high-speed compositing systems Inferno/Flame and the virtual set systems Frost/Vapour. He acted as consultant to the leading Post/VFX Studios in Latin America supporting them on transitioning from SD to Full HDTV workflows for TV and High Resolution (2K+) and colour pipeline necessary to create visual effects for Film.In 2002 he joined TV Globo, one of the largest broadcasters/producers in the world. In charge of increasing the quality and creative output to the existing VFX department, Francisco went on to build the Research & Development Dept focused on research, design and implementation of the latest technologies developing novel solutions including the Digital Backlot and Virtual Production framework that revolutionised how TV content is produced in Brazil and augmenting the creative possibilities and quality of the content produced by TV Globo who went on the win multiple Emmy awards since then.In 2011 he moved to London with his family taking on different roles and developing new solutions, production models and capabilities in the studios he worked while supervising VFX projects for TV and Film.In 2013 he joined Hogarth Worldwide tasked with the unique opportunity of setting up a brand-new Post/VFX facility in the heart of Soho. Francisco went on to collaborate, support and work with the multiple departments at Hogarth, designing solutions and workflows for projects and pitches and in 2019 he became Director of Hogarth.io, Hogarth’s innovation outpost.
Francisco Lima's Current Company Details
Murphycobb
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Head of AI and Production Technologies
United Kingdom
- Website:
- mcaint.com
- Employees:
- 74
Francisco Lima Work Experience Details
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Head Of Ai And Production TechnologiesMurphycobbUnited Kingdom
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Director Hogarth.Io And Global Head Of Emerging Tv TechnologyHogarth WorldwideUnited Kingdom -
Director Hogarth.Io & Global Head Of Emerging Tv TechnologyHogarth Worldwide Jan 2020 - Present
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Visual Effects Technology SupervisorGramercy Park Studios Jan 2013 - Jan 2020London, United KingdomResearch, design and implement novel technologies and methods to create, produce and deliver high quality content that adapts and embraces the fast-changing creative landscape of the Advertising Market. Leveraging exponential technologies such as: GPU/Cloud Computing, Virtual and Augmented Reality, AI/Machine Learning and Blockchain and platform business models.Research, develop, implement technology, build technical/artistic expertise and capability throughout the organisation to… Show more Research, design and implement novel technologies and methods to create, produce and deliver high quality content that adapts and embraces the fast-changing creative landscape of the Advertising Market. Leveraging exponential technologies such as: GPU/Cloud Computing, Virtual and Augmented Reality, AI/Machine Learning and Blockchain and platform business models.Research, develop, implement technology, build technical/artistic expertise and capability throughout the organisation to offer immersive interactive experiences to our Clients, leveraging VR/AR/MR platforms and using the latest in real-time CGI rendering and 360 VR Video technologies. Explore how these new technologies can also be used to streamline to content creation process by using it in the Pre-production stages and while On-Set. Show less -
Visual Effects SupervisorBaseblack Feb 2012 - Dec 2012London, United KingdomResearched, Designed and Developed Virtual Production solution using Augmented Reality technology in partnership with Solid Anim, offering Directors and Producers an innovative system for: Real-time Camera Tracking, On Set Previs, recording frame accurate metadata, significantly optimising the Visual Effects process On set and in Post production. Implemented Visual Management methodology in the creation, production and management of the visual effects projects, providing Supervisors… Show more Researched, Designed and Developed Virtual Production solution using Augmented Reality technology in partnership with Solid Anim, offering Directors and Producers an innovative system for: Real-time Camera Tracking, On Set Previs, recording frame accurate metadata, significantly optimising the Visual Effects process On set and in Post production. Implemented Visual Management methodology in the creation, production and management of the visual effects projects, providing Supervisors, Producers and team leads a strategic view of the work being performed in the studio to: quickly detect and remove bottlenecks, understand the real capability of teams and plan effectively to achieve the project goals. Designed Colour Pipeline for all of the Facility projects: “Snow White and the Huntsman” shot on Film; Total Recall shot on RED, “Skyfall” shot on Arri Alexa RAW; “47 Ronin” shot Stereo on Arri Alexa LOG - HDCAM-SR. Designed with the Technology team a 4K real-time Dailies, review and playback solution using Scratch Assimilate, SSDs and graphics boards resulting in an accelerated system required to review of shots by Clients, in house Supervisors and VFX teams. This system had a series of tools that allowed the teams to load, review and compare multiple shots, in different colour spaces, accelerating the Dailies sessions and making the time spent on these more effective. Client and Supervisor were able to provide immediate feedback while browsing thru the multiple shots that were ready for review. Collaborated with Creative Director and Executive Producer on project bidding, script breakdown, On Set Supervision. Lead team of artist on the delivery of high quality visual effects on time and on budget for Features Films. Show less
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Visual Effects SupervisorPrime Focus Mar 2011 - Feb 2012London, United KingdomCollaborate with Creative Director and Executive Producer on project bidding, script breakdown, On Set Supervision. Lead team of artist on the delivery of high quality visual effects on time and on budget for TV Series and Independent Features Films. In charge of the visual effects technology of the studio from defining storage, render farm and render engine technology to the Design of an Online Editorial and Playback, Review and approval system for Project dailies. Point of… Show more Collaborate with Creative Director and Executive Producer on project bidding, script breakdown, On Set Supervision. Lead team of artist on the delivery of high quality visual effects on time and on budget for TV Series and Independent Features Films. In charge of the visual effects technology of the studio from defining storage, render farm and render engine technology to the Design of an Online Editorial and Playback, Review and approval system for Project dailies. Point of connection between the VFX Studio to the Technology team. Running weekly meetings to discuss current infrastructure, issues, bottlenecks and proposing solutions to remove issues and improve the flow of work throughout the Studio. Clients: BBC, Darlow Smithson, Kudos Projects: Visual Effects Supervisor: Finding Life Beyond Earth – Client: Darlow Smithson - 10th VES Awards Nominee http://www.comingsoon.net/movies/news/85759-visual-effects-society-announces-nominees-for-10th-annual-ves-awards Show less -
Head Research And Technology For Post/VfxTv Globo Ltda Nov 2006 - Mar 2011Rio De Janeiro Area, BrazilResearch and develop virtual production technology and solutions and create collaborative design environments for Creative teams (Directors, Production Designers, DPs, and VFX Sups) to explore and develop visual content from concept to final delivery. Designed and implemented a Digital Backlot workflow from capture to final delivery, completely redefining the way that TV Series are produced and Shot in Brazil. Developed Multi-Camera Rigs to shoot and create High Resolution live action… Show more Research and develop virtual production technology and solutions and create collaborative design environments for Creative teams (Directors, Production Designers, DPs, and VFX Sups) to explore and develop visual content from concept to final delivery. Designed and implemented a Digital Backlot workflow from capture to final delivery, completely redefining the way that TV Series are produced and Shot in Brazil. Developed Multi-Camera Rigs to shoot and create High Resolution live action Panoramas used in Digital Set Extension of physical sets. Created stitching process to blend the plate seamlessly and build specific Visual Effect and Post production workflows and Teams required to deliver multiple shots a week for TV Globo’s Telenovelas. Researched, developed and implemented Augmented reality systems for Real-time On Set Camera Tracking, Previsualization and compositing for its multiple TV Series. Developed strategic relationship with leading Technology Vendors such as: Nvidia and Chaos Group, and leading visualisation research centers such as: Institute of Creative Technologies in Los Angeles, and PUC Visions Lab in Rio, to develop custom solutions for TV Globo to deliver innovative solutions, enhance the quality of the content produced and achieve competitive advantage in the broadcast market. Collaborate with the Heads of multiple departments including Directors, DPs, Producers, Set Designers, on developing unique collaborative tools and technology to build a Virtual Production workflow. Globo TV is one of the 3rd largest broadcasters in the world and is also the largest television content producer in Brazil, ranked among the best in the world. Globo TV produces 90% of its prime-time programming, which is the equivalent of creating, shooting, editing and broadcasting more than two thousand feature films per year. Show less -
Post Production/Visual Effects Dept Manager / Tech ConsultantConspiração Filmes Nov 2005 - Oct 2006Rio De Janeiro Area, BrazilLead a team of 40 professionals including producers, editors, designers, 3D Artists, compositing artists on creating high quality content for multiple projects including: commercials, music videos, feature films and documentaries. Re-evaluate the Studio’s post-production capabilities and upgrade the Studio’s overall technology infrastructure.Prepare and elaborate study with different options of restructuring the post production department and propose potential business models… Show more Lead a team of 40 professionals including producers, editors, designers, 3D Artists, compositing artists on creating high quality content for multiple projects including: commercials, music videos, feature films and documentaries. Re-evaluate the Studio’s post-production capabilities and upgrade the Studio’s overall technology infrastructure.Prepare and elaborate study with different options of restructuring the post production department and propose potential business models and road maps for the post production department to move towards. Conspiração Filmes is the leading production house in Brazil producing more than 100 commercials a year for leading Brazilian and international brand names like General Motors, TIM, Pepsi and Unilever and for Brazil’s most important advertising agencies, like McCann Erickson, AlmapBBDO, Ogilvy, Giovanni FCB, and DPZ. Show less -
Vfx Supervisor / Technology ConsultantTv Globo Nov 2002 - Nov 2005Rio De Janeiro Area, BrazilResearch and implement a Digital Set Extension Pipeline to enhance TV Globo’s creative possibilities. Evaluate and specify new technologies, including hardware and software, to develop necessary high-resolution workflows for Globo TV’s New Feature film division. Research and test of solutions such as encoded cranes and other realtime camera tracking and keying technologies to implement realtime On Set previsualisation for projects that require Digital set extension, CGI… Show more Research and implement a Digital Set Extension Pipeline to enhance TV Globo’s creative possibilities. Evaluate and specify new technologies, including hardware and software, to develop necessary high-resolution workflows for Globo TV’s New Feature film division. Research and test of solutions such as encoded cranes and other realtime camera tracking and keying technologies to implement realtime On Set previsualisation for projects that require Digital set extension, CGI Characters and Virtual sets.Research new Render engines and 3D camera tracking solutions to start doing Digital Set Extensions and virtual sets using photoreal 3D models. Design tech and production workflow for the first TV Series to use such technology. Supervise and produce Visual Effects for Globo TV Telenovelas, TV Series and Features. Collaborate with Director during the script analysis and VFX breakdown, budget and scheduling as well as on set supervision of shots that require digital enhancement. Show less
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Technical Sales And Support5D Solutions Nov 2001 - Nov 2002Promote and sell 5D’s High End Visual Effects and Digital Intermediate systems: Cyborg, Colossus and Commander in Latin America market. Demonstration and training of 5D's technology to leading post production and broadcasters in the region. Support the leading Post Production, Visual Effects Boutiques and Broadcast companies in the region, in their transition from NTSC/D1 towards HDTV and Data workflows.
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Application Specialist Latin AmericaAutodesk Jul 1996 - Oct 2001Demonstrate and Train artists and Market Discreet Logic's High End Visual Effects systems: Inferno/Flame and Virtual Sets technology: Vapour and Frost, throughout Latin America. Provide technology consultancy to the leading Post Production, Visual Effects Boutiques and Broadcast companies in the region, to support in their transition from NTSC/D1 towards HDTV and Data workflows for Film VFX. Design infrastructure for Realtime High Definition and 2K workflows based on Discreet… Show more Demonstrate and Train artists and Market Discreet Logic's High End Visual Effects systems: Inferno/Flame and Virtual Sets technology: Vapour and Frost, throughout Latin America. Provide technology consultancy to the leading Post Production, Visual Effects Boutiques and Broadcast companies in the region, to support in their transition from NTSC/D1 towards HDTV and Data workflows for Film VFX. Design infrastructure for Realtime High Definition and 2K workflows based on Discreet Logic’s solutions providing clients a full finishing and integrated solution to provide the market with high end visual effects. Work with Heads of Product Development at Discreet on improving its VFX products based on client feedback obtained when demonstrating, training and supporting artists and clients on site, and thru my knowledge and experience acquired in the visual effects and CGI areas. Show less -
Computer Graphics & Multimedia Department ManagerMultirio 1994 - 1996Rio De Janeiro Area, BrazilSetup the visual effects and graphics department from the ground up in order to deliver the graphics content for multiple TV Shows. Define technology infrastructure for the new studio. Liaise with IT team on defining adequate configuration for workstations and editing systems. Design virtual set pipeline from concept to final delivery to develop novel educational content for students of the public schools to engage and consume. This solution made it possible for the… Show more Setup the visual effects and graphics department from the ground up in order to deliver the graphics content for multiple TV Shows. Define technology infrastructure for the new studio. Liaise with IT team on defining adequate configuration for workstations and editing systems. Design virtual set pipeline from concept to final delivery to develop novel educational content for students of the public schools to engage and consume. This solution made it possible for the Production company to produce a series of TV Shows using a single stage by leveraging blue/green screen and CGI technology to build virtual sets for the multiple TV shows that were produced. Setting up and overseeing a team of talented artists responsible for the creating virtual sets and all of the graphics and animation content necessary for the daily TV series. MultiRio is an Educational Production facility built by the local Government in 1992 and produces TV series focused on education. Show less
Frequently Asked Questions about Francisco Lima
What company does Francisco Lima work for?
Francisco Lima works for Murphycobb
What is Francisco Lima's role at the current company?
Francisco Lima's current role is Head of AI and Production Technologies.
Who are Francisco Lima's colleagues?
Francisco Lima's colleagues are Jc Velasquez, Najla Rizk, Fatah Tahir, Richard Johnson, Federico Teubal, Cynthia Fleming, Silke Schmidt-Albert.
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Francisco Lima
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Francisco Lima
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