Francisco López Ribeiro Email & Phone Number

Madrid, Community Of Madrid, Spain

Chicmobilia was a real estate company focused on create value through identifying and purchasing residential properties with enormous potential, in order to carefully design, fully renovate and transform into functional and beautiful homes• Leading a direct team (Project Manager, Finance Manager & Administrative) and building a trustable indirect team (contractors, real estate brokers, bank officers, etc.)• Conducting real estate market analysis to determine optimal investment strategy for market conditions• Generating investment leads through consistent market research, prospecting and networking• Identifying potential investments properties and performing feasibility studies, financial analysis, due diligence and negotiation • Responsible for commercial and marketing strategy and implementation • Monitoring target timelines, budgets, cost-effectiveness and financial records in order to ensure investment returns are maximized and continuously improved• Developing and building a business from start up: +45 homes & +4500 m2

Madrid, Comunidad De Madrid, España

• Clarke is an SME with +10 years in Chile and Latam focused on events, conferences, and corporate training for large companies

• Responsible for the development and execution of Tassimo commercial strategy (#1 growth platform for Mondelēz Spain) and key player of brand turned around in Spain. As a highlight, we duplicated our business in two years to +€25m, improved our Weighted Distribution from 43% to 85% and increased value market share from 8% to 12% • Leader and responsible for managing our partnership with BOSCH (brewers manufacturer) to leverage the business development across Spanish retailers. Brewers market share increased from 7% to 24% in two years• Identification and development of “white spaces” opportunities (new or non-established channels) with key players in other industries: Santander, P&G, Lyreco, Travel Club, Tupperware, Toys R Us, Office Depot, etc.

Zurich, Madrid & Milan

• Execution Powerhouse was a wide program and number one strategic sales priority for Mondelēz in Europe to step up and continuously improve in store excellence • Key role in the Execution Powerhouse development. Those guidelines are the current Mondelēz way of working in sales• Check outs and Hot Zones content leader for Execution Powerhouse team in Europe• Responsible for leading the program roll out in Italy & Spain

Madrid Area, Spain

• Responsible for the relationship with the largest customer in Spain (+€60m business), reporting to the Hypermarkets Group Manager and leading a team of 3 Category Customer Business Managers, 1 Customer Marketing Manager & 1 Customer Service Analyst• Development of the commercial strategy & business plans across categories• Local leader in the negotiation of the Business Development Program with Carrefour across G4 countries (France, Spain, Belgium & Italy)• Responsible for the negotiation of local terms and conditions (sales, finance and logistics) • 2010 results: +4% in value sales vs. YA (+7pp vs. total company)

Madrid Area, Spain

• Responsible for €17m business reporting to the Key Accounts Group Manager• Customer planning, negotiation and in store execution responsible for the categories assigned• Responsible for new tools development across categories in order to increase consumer demand (i.e.: Customer Relationship Management, cross merchandising solutions, check outs, etc.)• Representative and local contact for Carrefour International Team• 2009 results: +1% in value sales vs. YA (+4pp vs. total company)

Caracas, Venezuela

• Responsible for Modern Trade business in Venezuela ($131m business and promotional budget of +$6m). Reporting to the Sales Director and leading a team of +60 people (3 National Channel Managers, 7 Regional Sales Managers, 4 KAM´s, 2 Project Managers and 45 Sales Reps.)• Development of commercial strategies, new processes and tools within the sales area• Talent development turned around within the team, after two years, 33% was considered as high potential and 30% as promotable • 2007 & 2006 results: +45% in value sales vs. YA (+9pp vs. total company) and +57% in value sales vs. YA (+13pp vs. total company) • Development of sales direct model for new emergent channels (pharmacies and convenience stores): +142% in value sales in the capital region (40% of total country)• Joint venture development for AFH & HORECA channels: incremental sales of +$5m in 2008

Caracas, Venezuela

• Customer planning, negotiation and in store execution responsible for company key customers• Sales & Category Management projects responsible for maximizing distribution, share of shelf, secondary placements and new product introductions (i.e.: Fructis & L´Oréal Skin Expertise) • Metro was listed as a new customer for L´Oréal Venezuela: +$1.8m incremental sales in 2006 • 2005, 2004 & 2003 results: +44% in value sales (+9pp vs. total company), +110% in value sales (+27pp vs. total company) and +23% in value sales (+7pp vs. total company)

Caracas, Venezuela

• Planning, negotiation and implementation of annual agreements with Casino and Unicasa (2nd. & 3rd. largest retailers)• Category management development with key customers • Responsible for the training, coaching and career follow-up of four new Sales Representatives• Category Management Trainer for new Analysts, Account and Regional Managers

Executive Mba, Business Administration

Master’S Degree, Internet Business (Mib)

Created and developed by ISDI, the MIB is the first Master to comprehensively cover the Internet as a business environment. Its unique.

Engineer'S Degree, Mechanical Engineering, Engineer