Responsable General de la compañía. Incremento de valor de la compañía Desarrollo de mercado Indicadores financieros clave Fortalecimiento de cultura organizacionalEntrega de resultados a Consejo de Administración periódicamente.

Responsable del desarrollo de las regiones Centroamerica, Sudamerica y Caribe.

Responsible of pharmaceutical chains, pharmaceutical distributors and convenience chains nationwide.Achievements• Annual Growth 45% Pharmacy and 150% Convenience Channel.• I established a business strategy and accurate portfolio for each chain based on shopper marketing and customer needs.• I developed a national distribution plan and manage a new position for it.• Record sales in June 2015, December 2015

Responsible of Channel Modern, Conveniences and Pharmacies execution at point of sale (West and Valley of Mexico areas)Achievements• I led a Store-check Systematization in-store and reading on-line portal• I created and homologated tracking tools to KPIs national• I managed a new sales position for the Region• I led and conducted a market test for Kinder Surprise Maxi

Responsible for developing new accounts Achievements• Growth of 20% vs same period last year accumulated 2013• I increased government coverage programs by 50%• I managed a supply project to Latin America level dairy multinational company

Manager of Chiapas, Oaxaca and Tabasco, all trade channels; leading a 22 people team and an 8 million sales average per monthAchievements• I created a Trade Marketing plan, combining indicators distributors consumer-driven program, which was replicated at the national level in 2012, by achieving:• I increased growth of Share of Market in South Territory +4.7 pp vs. 2010.• Second fastest growing national sellout +5 percentage points vs. 2010• I managed a position of Key Account Executive for management• I launched and develop 3 outsourced distribution centers and redesigned 16 routes in Chiapas.

Responsible of Sam's, Costco and McDonalds accounts.Achievements• I led a development team and commercialized new products in warehouse clubs. • I increased sku's in clubs from 2 to 5.• I created a business model of chicken for convenience stores

Define pricing and sizing according to market analysis, create new packaging and Promotions to Chedraui, Comercial Mexicana and Price Club stores.Achievements• I designed snack bar re-launch Rice Krispies Treats who increased volume 5% in category.• I managed and led special cross promotions Chocokrispis and Cornflakes.Career in the company as:Demand coordinator. S&OP Process Leader for Healthy Drinks and Frozen categories. Presenting monthly results at General Director (decreased inventory losses and forecast variation)Regional Account Executive for SSS and Wholesalers in Yucatán zone. Sales representative Executing at Point of sale and managing wholesale customers at Puebla territory.