Francisco Marchese Email & Phone Number

Amsterdam, Holanda Septentrional, Países Bajos

Developing and implementing communication plans: Identifying target audiences, determining the best channels to reach those audiences, and creating messages that will be most effective in achieving the organization's goals.Brand book creation: Reference for employees, partners, and other stakeholders on how to present and communicate the brand consistently and effectively. Describing the brand vision, mission, values, and purpose. Brand positioning, personality, voice and tone, and… Show more Developing and implementing communication plans: Identifying target audiences, determining the best channels to reach those audiences, and creating messages that will be most effective in achieving the organization's goals.Brand book creation: Reference for employees, partners, and other stakeholders on how to present and communicate the brand consistently and effectively. Describing the brand vision, mission, values, and purpose. Brand positioning, personality, voice and tone, and usage guidelines.Providing guidance on messaging and branding: Helping projects create consistent messaging and branding across all of their communication channels and providing advice on how to position the organization and its products or services in the marketplace.Auditing communication channels: Reviewing the organization's current communication channels and providing recommendations on how to improve them.Advising on internal communication: Helping brands improve the flow of information within the company and fostering a culture of open and effective communication.Advising on external communication: Guiding organizations to communicate effectively with customers, shareholders, and other stakeholders. Show less

Investor in the traditional Stock Market and Blockchain projects through their tokens. My approach starts with the fundamental analysis, doing the right research to understand the potential of the investment. My technical analysis skills tell me when is the correct moment to start investing. I’m a long-term investor following the value investing strategy.

Worldwide

We do market and audience research to understand their ecosystem and design creative strategies for different types of projects and moments of your company/product. We explore, analyze and curate audience behaviors that we then connect with cultural trends and emerging movements. Study the development of the Brand, visual identity, and tone of voice. Search for inspiration that transforms each connection into an authentic experience, recommending a scalable action plan for each… Show more We do market and audience research to understand their ecosystem and design creative strategies for different types of projects and moments of your company/product. We explore, analyze and curate audience behaviors that we then connect with cultural trends and emerging movements. Study the development of the Brand, visual identity, and tone of voice. Search for inspiration that transforms each connection into an authentic experience, recommending a scalable action plan for each category. Show less

Buenos Aires

Led the creation and implementation of the wayfinding UX system for 34 airports. Managing and prioritizing work for industrial design teams, architects, engineers, and suppliers to ensure all of them deliver their work on time with high-quality standards for Airports’ openings. Working close with the Infrastructure Director, I was responsible for the wayfinding operation of infrastructure projects, defining the scope, schedule, budget, and resources. Focus on running the day-to-day… Show more Led the creation and implementation of the wayfinding UX system for 34 airports. Managing and prioritizing work for industrial design teams, architects, engineers, and suppliers to ensure all of them deliver their work on time with high-quality standards for Airports’ openings. Working close with the Infrastructure Director, I was responsible for the wayfinding operation of infrastructure projects, defining the scope, schedule, budget, and resources. Focus on running the day-to-day projects to improve the experience for engaging with passengers.Working with a wide range of stakeholders of an airport like Customs, Migrations, and Airport Police, to ensure their requirements were heard and delivered.Create strategies to improve user experience across different platforms digital and non-digital. Show less

Buenos Aires

Defining and managing advertising campaigns, communication, media, and planning strategies. Managing the demands from different areas of the company (HR, Presidency, Sales, Infrastructure, PR, Customer Service, Operations, etc.) overseeing the consistent implementation of visual brand identity across the organization. Acting as the link between the company and the advertising agency ensuring that communication flows effectively. In charge of creating customer experience strategies… Show more Defining and managing advertising campaigns, communication, media, and planning strategies. Managing the demands from different areas of the company (HR, Presidency, Sales, Infrastructure, PR, Customer Service, Operations, etc.) overseeing the consistent implementation of visual brand identity across the organization. Acting as the link between the company and the advertising agency ensuring that communication flows effectively. In charge of creating customer experience strategies, researching, critiquing insights, and managing client relationships. Developing and implementing administrative workflow and process, monitoring procedures, and ensuring efficient quality control. Show less

Buenos Aires

Nolita Bakery was born in 2013 with the idea of bringing an experience from New York to Buenos Aires. We specialized in American-style pastry products and simple lunches. The project was to create a brand, generate value and sell it.

Buenos Aires

Managed the internal branding team that supported 10+ companies across the holding, ranging from airports, infrastructure projects, products, and services. Managing project costs, time, and quality specifications. Monitored the project development phases and direct duties to team members. Oversaw design and event management for all brands. Created customer experience strategies for brands. Coordinated the development of communication materials such as catalogs, websites, and… Show more Managed the internal branding team that supported 10+ companies across the holding, ranging from airports, infrastructure projects, products, and services. Managing project costs, time, and quality specifications. Monitored the project development phases and direct duties to team members. Oversaw design and event management for all brands. Created customer experience strategies for brands. Coordinated the development of communication materials such as catalogs, websites, and brochures. Carried out strategic planning and marketing implementation. Created strategy plans and oversee the integration teams to ensure project completion. Show less

Client relationship management. Designing 360 Campaigns strategies and ideas for current clients. Liaise with product designers to ensure client requirements are met and graphics and products work together. Monitoring work progress and keeping in contact with clients at all stages was an important part of the role. Presenting creative work to clients for approval or modification. Providing billing and inventory management.Accounts: Aeropuertos Argentina 2000, Armenia… Show more Client relationship management. Designing 360 Campaigns strategies and ideas for current clients. Liaise with product designers to ensure client requirements are met and graphics and products work together. Monitoring work progress and keeping in contact with clients at all stages was an important part of the role. Presenting creative work to clients for approval or modification. Providing billing and inventory management.Accounts: Aeropuertos Argentina 2000, Armenia Internacional Airport, Duty Free, Latin Trade, Ping, Multichannel, Manzi Entertainment, Houdini, Terare, Unitec Agro, Fox Latinoamérica, Cosmopolitan España, Pramer. Show less

Bachelor'S Degree, Advertising

General English Degree, English

Bachelor'S Degree, Business Administration

Bachiller