Francisco Marchese

Francisco Marchese Email and Phone Number

Project Manager | Brand Strategist | Communication Advisor | Helping Web3 projects with GTM strategy @ Fran Communication Advisor
Francisco Marchese's Location
Amsterdam, North Holland, Netherlands, Netherlands
About Francisco Marchese

Over a decade of experience managing projects for brand communication, infrastructure projects, planning comms strategies, brand construction, re-branding projects, and product launches. I managed multi-million-dollar projects for Argentina's most significant infrastructure buildings. Deal with multidisciplinary teams to reach goals and get things done on time and within budget. I used leadership and interpersonal skills to drive cost, time, and quality measurements for America Corporation Airports.

Francisco Marchese's Current Company Details
Fran Communication Advisor

Fran Communication Advisor

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Project Manager | Brand Strategist | Communication Advisor | Helping Web3 projects with GTM strategy
Francisco Marchese Work Experience Details
  • Fran Communication Advisor
    Freelance Communications Advisor
    Fran Communication Advisor Aug 2022 - Present
    Amsterdam, Holanda Septentrional, Países Bajos
    Developing and implementing communication plans: Identifying target audiences, determining the best channels to reach those audiences, and creating messages that will be most effective in achieving the organization's goals.Brand book creation: Reference for employees, partners, and other stakeholders on how to present and communicate the brand consistently and effectively. Describing the brand vision, mission, values, and purpose. Brand positioning, personality, voice and tone, and… Show more Developing and implementing communication plans: Identifying target audiences, determining the best channels to reach those audiences, and creating messages that will be most effective in achieving the organization's goals.Brand book creation: Reference for employees, partners, and other stakeholders on how to present and communicate the brand consistently and effectively. Describing the brand vision, mission, values, and purpose. Brand positioning, personality, voice and tone, and usage guidelines.Providing guidance on messaging and branding: Helping projects create consistent messaging and branding across all of their communication channels and providing advice on how to position the organization and its products or services in the marketplace.Auditing communication channels: Reviewing the organization's current communication channels and providing recommendations on how to improve them.Advising on internal communication: Helping brands improve the flow of information within the company and fostering a culture of open and effective communication.Advising on external communication: Guiding organizations to communicate effectively with customers, shareholders, and other stakeholders. Show less
  • Self-Employed
    Private Investor
    Self-Employed Apr 2017 - Present
    Investor in the traditional Stock Market and Blockchain projects through their tokens. My approach starts with the fundamental analysis, doing the right research to understand the potential of the investment. My technical analysis skills tell me when is the correct moment to start investing. I’m a long-term investor following the value investing strategy.
  • Yamba - Strategic Comms Advisors
    Co-Founder - Project Manager
    Yamba - Strategic Comms Advisors Mar 2017 - Present
    Worldwide
    We do market and audience research to understand their ecosystem and design creative strategies for different types of projects and moments of your company/product. We explore, analyze and curate audience behaviors that we then connect with cultural trends and emerging movements. Study the development of the Brand, visual identity, and tone of voice. Search for inspiration that transforms each connection into an authentic experience, recommending a scalable action plan for each… Show more We do market and audience research to understand their ecosystem and design creative strategies for different types of projects and moments of your company/product. We explore, analyze and curate audience behaviors that we then connect with cultural trends and emerging movements. Study the development of the Brand, visual identity, and tone of voice. Search for inspiration that transforms each connection into an authentic experience, recommending a scalable action plan for each category. Show less
  • Aeropuertos Argentina 2000
    Project Manager
    Aeropuertos Argentina 2000 Jun 2013 - Jan 2017
    Buenos Aires
    Led the creation and implementation of the wayfinding UX system for 34 airports. Managing and prioritizing work for industrial design teams, architects, engineers, and suppliers to ensure all of them deliver their work on time with high-quality standards for Airports’ openings. Working close with the Infrastructure Director, I was responsible for the wayfinding operation of infrastructure projects, defining the scope, schedule, budget, and resources. Focus on running the day-to-day… Show more Led the creation and implementation of the wayfinding UX system for 34 airports. Managing and prioritizing work for industrial design teams, architects, engineers, and suppliers to ensure all of them deliver their work on time with high-quality standards for Airports’ openings. Working close with the Infrastructure Director, I was responsible for the wayfinding operation of infrastructure projects, defining the scope, schedule, budget, and resources. Focus on running the day-to-day projects to improve the experience for engaging with passengers.Working with a wide range of stakeholders of an airport like Customs, Migrations, and Airport Police, to ensure their requirements were heard and delivered.Create strategies to improve user experience across different platforms digital and non-digital. Show less
  • Aeropuertos Argentina 2000
    Brand Manager
    Aeropuertos Argentina 2000 Apr 2009 - Jun 2013
    Buenos Aires
    Defining and managing advertising campaigns, communication, media, and planning strategies. Managing the demands from different areas of the company (HR, Presidency, Sales, Infrastructure, PR, Customer Service, Operations, etc.) overseeing the consistent implementation of visual brand identity across the organization. Acting as the link between the company and the advertising agency ensuring that communication flows effectively. In charge of creating customer experience strategies… Show more Defining and managing advertising campaigns, communication, media, and planning strategies. Managing the demands from different areas of the company (HR, Presidency, Sales, Infrastructure, PR, Customer Service, Operations, etc.) overseeing the consistent implementation of visual brand identity across the organization. Acting as the link between the company and the advertising agency ensuring that communication flows effectively. In charge of creating customer experience strategies, researching, critiquing insights, and managing client relationships. Developing and implementing administrative workflow and process, monitoring procedures, and ensuring efficient quality control. Show less
  • Nolita Bakery
    Founder
    Nolita Bakery Nov 2013 - Dec 2015
    Buenos Aires
    Nolita Bakery was born in 2013 with the idea of bringing an experience from New York to Buenos Aires. We specialized in American-style pastry products and simple lunches. The project was to create a brand, generate value and sell it.
  • Corporación América.
    Branding Executive
    Corporación América. Apr 2007 - Apr 2009
    Buenos Aires
    Managed the internal branding team that supported 10+ companies across the holding, ranging from airports, infrastructure projects, products, and services. Managing project costs, time, and quality specifications. Monitored the project development phases and direct duties to team members. Oversaw design and event management for all brands. Created customer experience strategies for brands. Coordinated the development of communication materials such as catalogs, websites, and… Show more Managed the internal branding team that supported 10+ companies across the holding, ranging from airports, infrastructure projects, products, and services. Managing project costs, time, and quality specifications. Monitored the project development phases and direct duties to team members. Oversaw design and event management for all brands. Created customer experience strategies for brands. Coordinated the development of communication materials such as catalogs, websites, and brochures. Carried out strategic planning and marketing implementation. Created strategy plans and oversee the integration teams to ensure project completion. Show less
  • Steinbranding Design Studios
    Account Executive
    Steinbranding Design Studios Jan 2004 - Nov 2005
    Client relationship management. Designing 360 Campaigns strategies and ideas for current clients. Liaise with product designers to ensure client requirements are met and graphics and products work together. Monitoring work progress and keeping in contact with clients at all stages was an important part of the role. Presenting creative work to clients for approval or modification. Providing billing and inventory management.Accounts: Aeropuertos Argentina 2000, Armenia… Show more Client relationship management. Designing 360 Campaigns strategies and ideas for current clients. Liaise with product designers to ensure client requirements are met and graphics and products work together. Monitoring work progress and keeping in contact with clients at all stages was an important part of the role. Presenting creative work to clients for approval or modification. Providing billing and inventory management.Accounts: Aeropuertos Argentina 2000, Armenia Internacional Airport, Duty Free, Latin Trade, Ping, Multichannel, Manzi Entertainment, Houdini, Terare, Unitec Agro, Fox Latinoamérica, Cosmopolitan España, Pramer. Show less

Francisco Marchese Skills

Corporate Branding Illustrator Corel Draw Photoshop Advertising English Spanish Online Advertising Creative Direction Flash Graphic Design Logo Design Publicidad Mercadotecnia En Medios Sociales Publicidad En Internet Marketing Marketing Digital Social Media Marketing Digital Marketing Mercadotecnia Marketing Communications Comunicaciones De Marketing Marca Corporativa Microsoft Office Social Media Estrategia De Mercadotecnia Redes Sociales

Francisco Marchese Education Details

Frequently Asked Questions about Francisco Marchese

What company does Francisco Marchese work for?

Francisco Marchese works for Fran Communication Advisor

What is Francisco Marchese's role at the current company?

Francisco Marchese's current role is Project Manager | Brand Strategist | Communication Advisor | Helping Web3 projects with GTM strategy.

What schools did Francisco Marchese attend?

Francisco Marchese attended Universidad De Ciencias Empresariales Y Sociales, Shafston College, Pontificia Universidad Católica Argentina 'santa María De Los Buenos Aires', Colegio Carmen Arriola De Marin.

What are some of Francisco Marchese's interests?

Francisco Marchese has interest in Economic Empowerment, Politics, Environment, Science And Technology, Disaster And Humanitarian Relief, Arts And Culture.

What skills is Francisco Marchese known for?

Francisco Marchese has skills like Corporate Branding, Illustrator, Corel Draw, Photoshop, Advertising, English, Spanish, Online Advertising, Creative Direction, Flash, Graphic Design, Logo Design.

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