Among my daily tasks as a Senior Designer I design primary and secondary packaging materials, create and prepare red lines, dielines and final print files for imported and local products. Adapt mockups for product display, design reviews, approvals, refreshment and adaptation of product packaging designs for retail local markets.Coordinate and monitor digital or offset printing processes for different packaging materials with international product and production suppliers. Design of corporate materials, product catalogs, product assets for vendors and distributors and visual design. Product and package photography as well as product photography according to retail guidelines. Product branding, logotype design, POP and POS materials.

Supported several brands including Motiva Implants® by following detailed corporate brand guidelines to enable brand consistency across campaigns. Designed artistic signage for special corporate events in Latam and Europe as well as signage for different areas within the production plant. Created look and feel for different product packaging and prototypes, print dielines and GUI design for mobile applications, tablets, laptops and desktops.

Prioritized graphic workload and effectively coordinated multiple projects. Designed and produced promotional materials such as POP and POS items, product labels and stickers, and unique print materials like advertisements, brochures and logo designs. Developed product package designs for Farmavision and other pharmaceutical companies.

Collaborated with a group of designers creating different materials for Caribbean Yellow Pages. Developed different graphic materials including interactive banners for company’s website and social media pages. Created banners and logos for local customers in Guatemala.

Developed advertising materials such as roller ups, brochures, posters and reading guides for Dale Carnegie Guatemala while maintaining accurate specs and adhering to print and art specification standards.

Designed and assembled building material components, including wall panels, roofs and floor trusses for removable kiosks at fairs and conventions. Maintained accurate specifications for each project ensuring client’s project vision and design intent were always reflected.