Francisco Pezoa Email & Phone Number

Chile

Santiago, Santiago Metropolitan Region, Chile

Chile

- Consumer Behavior Research: Studying how consumers make purchasing decisions, including their motivations, needs, and shopping habits.- Trend Identification: Identifying emerging trends and shifts in consumer behavior to help businesses stay ahead of market changes.- Strategy Development: Using insights to develop and refine marketing and sales strategies, including product positioning, pricing, and promotional activities.- Customer Segmentation: Segmenting customers based on their behavior, preferences, and demographics to tailor marketing efforts and improve targeting.- Collaboration with Teams: Working closely with other departments, such as marketing, sales, and product development, to ensure insights are integrated into business strategies.- Tool and Technology Utilization: advanced tools and technologies for data analysis and insights generation, such as CRM systems, analytics platforms, and data visualization tools.

Chile

- Implement PD "Road to Market" to improve product development workflows, reducing time to market to 4 months and improving overall project management.- Develop and execute a brand strategy for retail, driving a 10% increase in revenue and achieving 7% market share in Chile.- Lead product innovation initiatives, resulting in an 80% increase in product line diversity and the launch of the Marley Tea assortment.- Ensure compliance with global product integrity guidelines and obtain necessary approvals, while maintaining high standards of quality and compliance.- Collaborated with Technical Design, Raw Material R&D, and Sourcing teams to streamline processes and assure recyclable materials and organic origins for product development.

Chile

- Distribution Contracts: Negotiated and closed distribution agreements across LATAM, expanding market reach to Paraguay, Uruguay, Argentina, Peru, Ecuador and Brazil.-Training : Developed training programs for technical, marketing, and sales personnel, enhancing team skills and performance. Developed and implemented a comprehensive training curriculum that resulted in a 20% increase in sales team effectiveness.-eCommerce Project Management: Led eCommerce projects, including bussiness model, platform developement and digital marketing strategies, achieving a 10% of share of total sales.

Chile

- Market Analysis and Consumer Insights: Led in-depth analysis of market data and consumer behavior (w/ Dunnhumby) to identify trends and growth opportunities, informing strategic decisions and category expansion.- Account Management: Established and maintained strong relationships with key accounts, negotiating favorable terms that improved product quality and reduced costs.- Demand Forecasting and Inventory Management: Utilized data-driven forecasting techniques to accurately predict product demand, optimizing inventory levels, ensuring product availability and minimizing costs.- Budget and Revenue Management: Managed category budgets and drove revenue growth through strategic pricing, promotions, and product assortment decisions.

Chile

- LEAN and Continuous Excellence Leader: Led continuous improvement initiatives using LEAN methodologies, streamlining processes and enhancing operational efficiency, improving working culture and quality assurance of procceses.- P&L Management: Managed the Profit and Loss for the category, driving strategic decisions that optimized budget allocation and increased profitability by 22%.- E-Commerce Management: Directed the e-commerce strategy, enhancing the online customer journey and implementing digital marketing initiatives that boosted online sales to meet 9% of share of total sales.- Sales Planning: Developed and executed yearly and monthly sales plans tailored to the local market, achieving 100% growth, 60% market share .- Product Launch Campaigns: Created and managed product launch campaigns and communication strategies, successfully introducing 4 new SKU and 1 Vegan variaety and 5 Coffee Machines to the market and achieving 20% above projected sales targets.- Retail and B2B Business Management: Oversaw digital sales and B2B business channels, expanding partnerships and driving growth through targeted sales strategies, resulting in a 55% increase in channel revenue.

- Budget and Distribution Contracts: Planned and managed budget, purchase commitments, and distribution contracts, optimizing spending and ensuring alignment with financial targets.- Sales Planning: Developed comprehensive yearly and monthly sales plans, driving market penetration and consistently meeting or exceeding sales objectives.- Digital Marketing and PR Management: Led digital marketing and public relations efforts, implementing campaigns that enhanced brand awareness.- Product Launch Campaigns: Created and executed product launch campaigns and communication strategies, successfully bringing new products to market and achieving between 68-70% growth 3 years in a row.- KAM: Managed electronic retail and B2B channels, enhancing partnerships and driving revenue growth through targeted strategies, resulting in a 70% increase in sales between 2011-2015- Product Training Leadership: Developed and delivered comprehensive product training programs for sales teams, improving product knowledge and sales effectiveness

- Develop web business model with clients for final customers- Responsible for project planning and developing

Cursos: • Tecnologias de Informacion (IT)• Introducción a la Programación (Introduction to Programming)• Programación Orientada a Objetos (Object Oriented Programming)• Tecnologías digitales/ Bases de datos (SQL and Database management)

Research the entire factory process to find flaws that could improve efficiency o Forecasted company needs to improve service, reduce on-hand inventory and eliminate excess materials o Contributed ideas and relevant resources to develop warehouse buildings, pick- up line and inventory management and sales MOQ

Diplomat, Marketing

Strategic Management in Digital Marketing

Master Of Science (Msc), Ingeniería En Los Negocios, Marketing/Marketing Management, General

Tesis titulada "Desarrollo de una nueva experiencia de consumo para Street Machine S.A.", desarrollada bajo la tutela del profesor Jorge.

Bachelor Of Sciences, Engineering Mayor On It

Education record