Francisco Pezoa Email & Phone Number

Chile

Santiago, Santiago Metropolitan Region, Chile

Chile

- Consumer Behavior Research: Studying how consumers make purchasing decisions, including their motivations, needs, and shopping habits.- Trend Identification: Identifying emerging trends and shifts in consumer behavior to help businesses stay ahead of market changes.- Strategy Development: Using insights to develop and refine marketing and sales.

Chile

- Implement PD "Road to Market" to improve product development workflows, reducing time to market to 4 months and improving overall project management.- Develop and execute a brand strategy for retail, driving a 10% increase in revenue and achieving 7% market share in Chile.- Lead product innovation initiatives, resulting in an 80% increase in product line.

Chile

- Distribution Contracts: Negotiated and closed distribution agreements across LATAM, expanding market reach to Paraguay, Uruguay, Argentina, Peru, Ecuador and Brazil.-Training: Developed training programs for technical, marketing, and sales personnel, enhancing team skills and performance. Developed and implemented a comprehensive training curriculum that.

Chile

- Market Analysis and Consumer Insights: Led in-depth analysis of market data and consumer behavior (w/ Dunnhumby) to identify trends and growth opportunities, informing strategic decisions and category expansion.- Account Management: Established and maintained strong relationships with key accounts, negotiating favorable terms that improved product.

Chile

- LEAN and Continuous Excellence Leader: Led continuous improvement initiatives using LEAN methodologies, streamlining processes and enhancing operational efficiency, improving working culture and quality assurance of procceses.- P&L Management: Managed the Profit and Loss for the category, driving strategic decisions that optimized budget allocation and.

- Budget and Distribution Contracts: Planned and managed budget, purchase commitments, and distribution contracts, optimizing spending and ensuring alignment with financial targets.- Sales Planning: Developed comprehensive yearly and monthly sales plans, driving market penetration and consistently meeting or exceeding sales objectives.- Digital Marketing.

- Develop web business model with clients for final customers- Responsible for project planning and developing

• Cursos:
• Tecnologias de Informacion (IT)
• Introducción a la Programación (Introduction to Programming)
• Programación Orientada a Objetos (Object Oriented Programming)
• Tecnologías digitales/ Bases de datos (SQL and Database management)

Research the entire factory process to find flaws that could improve efficiency o Forecasted company needs to improve service, reduce on-hand inventory and eliminate excess materials o Contributed ideas and relevant resources to develop warehouse buildings, pick- up line and inventory management and sales MOQ

Diplomat, Marketing

Strategic Management in Digital Marketing

Master Of Science (Msc), Ingeniería En Los Negocios, Marketing/Marketing Management, General

Tesis titulada "Desarrollo de una nueva experiencia de consumo para Street Machine S.A.", desarrollada bajo la tutela del profesor Jorge.

Bachelor Of Sciences, Engineering Mayor On It

Education record