- Consumer Behavior Research: Studying how consumers make purchasing decisions, including their motivations, needs, and shopping habits.- Trend Identification: Identifying emerging trends and shifts in consumer behavior to help businesses stay ahead of market changes.- Strategy Development: Using insights to develop and refine marketing and sales strategies, including product positioning, pricing, and promotional activities.- Customer Segmentation: Segmenting customers based on their behavior, preferences, and demographics to tailor marketing efforts and improve targeting.- Collaboration with Teams: Working closely with other departments, such as marketing, sales, and product development, to ensure insights are integrated into business strategies.- Tool and Technology Utilization: advanced tools and technologies for data analysis and insights generation, such as CRM systems, analytics platforms, and data visualization tools.

- Implement PD "Road to Market" to improve product development workflows, reducing time to market to 4 months and improving overall project management.- Develop and execute a brand strategy for retail, driving a 10% increase in revenue and achieving 7% market share in Chile.- Lead product innovation initiatives, resulting in an 80% increase in product line diversity and the launch of the Marley Tea assortment.- Ensure compliance with global product integrity guidelines and obtain necessary approvals, while maintaining high standards of quality and compliance.- Collaborated with Technical Design, Raw Material R&D, and Sourcing teams to streamline processes and assure recyclable materials and organic origins for product development.

- Distribution Contracts: Negotiated and closed distribution agreements across LATAM, expanding market reach to Paraguay, Uruguay, Argentina, Peru, Ecuador and Brazil.-Training : Developed training programs for technical, marketing, and sales personnel, enhancing team skills and performance. Developed and implemented a comprehensive training curriculum that resulted in a 20% increase in sales team effectiveness.-eCommerce Project Management: Led eCommerce projects, including bussiness model, platform developement and digital marketing strategies, achieving a 10% of share of total sales.

- Market Analysis and Consumer Insights: Led in-depth analysis of market data and consumer behavior (w/ Dunnhumby) to identify trends and growth opportunities, informing strategic decisions and category expansion.- Account Management: Established and maintained strong relationships with key accounts, negotiating favorable terms that improved product quality and reduced costs.- Demand Forecasting and Inventory Management: Utilized data-driven forecasting techniques to accurately predict product demand, optimizing inventory levels, ensuring product availability and minimizing costs.- Budget and Revenue Management: Managed category budgets and drove revenue growth through strategic pricing, promotions, and product assortment decisions.

- LEAN and Continuous Excellence Leader: Led continuous improvement initiatives using LEAN methodologies, streamlining processes and enhancing operational efficiency, improving working culture and quality assurance of procceses.- P&L Management: Managed the Profit and Loss for the category, driving strategic decisions that optimized budget allocation and increased profitability by 22%.- E-Commerce Management: Directed the e-commerce strategy, enhancing the online customer journey and implementing digital marketing initiatives that boosted online sales to meet 9% of share of total sales.- Sales Planning: Developed and executed yearly and monthly sales plans tailored to the local market, achieving 100% growth, 60% market share .- Product Launch Campaigns: Created and managed product launch campaigns and communication strategies, successfully introducing 4 new SKU and 1 Vegan variaety and 5 Coffee Machines to the market and achieving 20% above projected sales targets.- Retail and B2B Business Management: Oversaw digital sales and B2B business channels, expanding partnerships and driving growth through targeted sales strategies, resulting in a 55% increase in channel revenue.

- Budget and Distribution Contracts: Planned and managed budget, purchase commitments, and distribution contracts, optimizing spending and ensuring alignment with financial targets.- Sales Planning: Developed comprehensive yearly and monthly sales plans, driving market penetration and consistently meeting or exceeding sales objectives.- Digital Marketing and PR Management: Led digital marketing and public relations efforts, implementing campaigns that enhanced brand awareness.- Product Launch Campaigns: Created and executed product launch campaigns and communication strategies, successfully bringing new products to market and achieving between 68-70% growth 3 years in a row.- KAM: Managed electronic retail and B2B channels, enhancing partnerships and driving revenue growth through targeted strategies, resulting in a 70% increase in sales between 2011-2015- Product Training Leadership: Developed and delivered comprehensive product training programs for sales teams, improving product knowledge and sales effectiveness

- Develop web business model with clients for final customers- Responsible for project planning and developing

Cursos: • Tecnologias de Informacion (IT)• Introducción a la Programación (Introduction to Programming)• Programación Orientada a Objetos (Object Oriented Programming)• Tecnologías digitales/ Bases de datos (SQL and Database management)

Research the entire factory process to find flaws that could improve efficiency o Forecasted company needs to improve service, reduce on-hand inventory and eliminate excess materials o Contributed ideas and relevant resources to develop warehouse buildings, pick- up line and inventory management and sales MOQ