As a Graphic Designer, Advertising Specialist, and Marketing Specialist with a Master's degree in Innovation Management, I've spent over 12 years honing my creative and professional skills within Colombia's most renowned advertising agencies. During this time, I had the privilege of collaborating with major consumer goods brands such as Procter & Gamble, Mattel, and GlaxoSmithKline, among others.Transitioning to the field of Branding and Marketing, I played a pivotal role in shaping branding and marketing strategies for tech giants like LG Electronics and Huawei Technologies. Here, I crafted innovative communication and InStore/Retail strategies that left a lasting impact.Beyond borders, I founded and led my own online marketing company, serving diverse clients in Miami, USA. My experience extends to teaching, where I've shared my expertise in branding and online marketing as a lecturer. I also serve as a Digital Marketing and Online Marketing Research Professor at Libre University.Currently, I proudly wear the hat of Founder and Chief Marketing Director at Cromica Design. Additionally, I offer my insights as an Innovation and Marketing consultant to the Valle del Cauca government, focusing on economic development and competitiveness.My passion lies in empowering businesses to thrive through digital marketing strategies, data-driven marketing campaigns, and the creation of human-centered content that captivates audiences and fuels remarkable growth.