ADT Solar was a leading provider of residential solar energy solutions. As Local SEO Specialist, I manage our search engine optimization strategy. Collaborating closely with the content team, I ensured that our website content aligned with our SEO goals. This included improving our visibility in search engine results, enhancing user engagement, and lead generation.• Successfully held Local Pack rankings for over a hundred location-specific keywords, including competitive keywords like ‘Dallas solar company’ and ‘solar panels Louisiana’ before strategic downsizing of ADT Solar branches.• Built a Looker Studio dashboard that combines GA4 and GSC data to track and analyze website activity, marketing campaign impact, organic search performance, and lead generation. This report features detailed filters by marketing channels, specific pages, and more.• Regularly perform in-depth keyword research and prepare content briefs focused on user search intent and UX, aligning closely with Google's ‘Helpful Content’ and EEAT guidelines. This user-first strategy enhances our content's relevance and quality, meeting both user needs and search engine criteria• Managed our web developer contractor to oversee website UX enhancements, functionality improvements, and bug fixes, ensuring a seamless user experience and website performance.• Led content efforts to increase ADT Solar's topical authority on solar backup batteries, employing a pillar-based marketing strategy that increased organic sessions by 97.69% and conversions by 218.75% for our battery pages within a 3.5-month period.• Oversee and manage ADT Solar’s organizational and local business Schema markup, ensuring its continuous optimization to enhance local search visibility and data accuracy.• Utilized Google Tag Manager to accurately track user actions, such as specific CTA button text, tel: hyperlinks, and form submissions. This setup enables enhanced analysis of user behavior and provides insights for A/B testing.

Before its acquisition and rebranding to ADT Solar, Sunpro Solar was a fast-growing, leading provider of solar energy solutions nationwide. As the Local SEO Specialist, I led Local SEO strategies that enhanced our organic local search visibility, engagement, and lead generation across 22 states.• Led a Local SEO campaign in January 2021 to enhance GMB listings and location pages through detailed audits, refining categories, and optimizing page content for local search. This strategic effort directly contributed to a 45.48% surge in location-specific clicks by April, significantly boosting visibility in local search results • Developed a local content strategy that set location pages as primary pillars supported by in-depth, local articles as sub-pillars. Preparing detailed content briefs, closely collaborating with content writers, and strategic content optimization—internal linking, anchor texts, and meta tags—significantly improved local search rankings and lead generation, reinforcing our dominance in local SERPs.• Improved GMB data tracking and local marketing insights by integrating listing-specific local area code phone numbers and implementing UTM tracking on location page URLs.• Performed quarterly audits of off-page SEO elements, specifically focusing on local citations across various directories and platforms to ensure NAP consistency.• Managed LocalBusiness schema for over 40 locations, ensuring accurate and updated structured data across all entries.• Oversaw the optimization and consistent update of business listings for over 40 locations on key platforms like Google My Business (GMB), Bing Places, Apple Maps, and Yelp, leveraging BrightLocal’s service for streamlined management.

Crocker Russell & Associates is a law firm known for its expertise across a variety of legal fields including Immigration, Family Law, and Employment Law and a track record of successful outcomes in both English and Spanish. As Social Media Manager, I led digital marketing efforts to increase brand awareness and highlight our legal expertise.+Designed and built a new company website with Elementor on WordPress, moving from Wix, to achieve a brand-aligned look and significantly enhance user experience.+Increased social media followers across social channels by 49% in one quarter through engaging content strategies.+Developed an automated Excel report to track client referral sources, significantly reducing monthly manual data entry and enhancing office management's operational efficiency.+Designed compelling visual imagery and videos for social media using Canva, improving brand visibility and audience engagement.

Rodeo Dental & Orthodontics is a Texas-based multi-specialty group dental practice. As Digital Marketing Coordinator, I maintained and executed the digital strategy for 7 offices across the South Texas region. Additionally, I performed and managed On-Page and Local SEO duties on the website and oversaw Google My Business optimization.+Implemented markup schema on web pages.+Built out conversion-optimized landing pages for ad campaigns used across all offices.+Tracked and reported web traffic and campaign conversions through Google Analytics and spreadsheets.+Managed Facebook presence for several offices by planning and executing marketing campaigns.+Utilized social media analytics tools to track and report follower increase and engagement.

Square 205 is a digital marketing and creative agency that specializes in branding, web design, mobile applications, ecommerce, media production, and digital marketing campaigns. As an intern, I assisted in all areas of the marketing department, including on-page SEO, social media content writing, and web analytics tracking.+Assisted in SEM campaigns by conducting keyword research, writing strategic meta tags, and optimizing on-page and technical SEO.+Assisted in content creation by writing social media event marketing content for a client with over 12,000 followers across all social media platforms.

Phi Mu Alpha Sinfonia Gamma Theta chapter is the UNT based chapter for the Phi Mu Alpha Sinfonia national fraternity. Gamma Theta is the largest fraternal chapter of ΦΜΑ in the nation with over 80+ members. The marketing committee head role involved leading weekly meetings with the marketing committee, organizing the strategy of our bi-annual recruitment campaigns, and promoting all fraternal events through social media and print advertising.+Led weekly committee meetings of 5-7 members to create fraternity recruitment and event promotion strategies.+Organized promotion of all chapter events, including but not limited to recruitment, fundraising events, and all musical recitals.+Oversaw creation of recruitment campaigns for four semesters, including but not limited to flyers, shirts, and other promotional advertising to keep placement as Phi Mu Alpha’s largest chapter in the nation with over 80 members.+Managed local chapter fraternity social media accounts with over 1,000 combined followers to promote presence digitally.