BANANA CAFE is a group of 8 bars in prime locations around Lisbon. While leading the marketing department of the company, my work is founded in three main pillars: Marketing, Sales and Events.Marketing- Creating and implementing a branding strategy to position BANANA CAFE as a Top of Mind brand within its category in Lisbon;- Developing partnerships with relevant brands in the sector;- Elaborating and executing several online and offline communication campaigns;Sales- Collaborating with the leadership team to set sales goals, budgets, and forecasts;- Development of sales strategies to boost sales for specific product categories; - Analyzing sales performance and reporting, with improvement strategies addressing sales challenges;Events- Organizing dozens of music events at BANANA CAFE's sites, some gathering thousands of people;- Negotiating with suppliers, hiring artists, budget planning, implementing an effective communication plan for each event;- Conceptualization of "BANANA BEATS", a new sub-brand aiming to enhance our events' awareness and compete with the most well-known events within this category in Lisbon;

4Cast is UK's first athelete-led investment & entertainment firm, providing an entrepreneurial outlet for a dozen world-class athletes to explore enterprise opportunities whilst maintaining high standards in competition. For over two years I've worked as a Marketing Manager at 4Cast with a special focus in digital marketing. Throughout this experience I was responsible for:- Developing and implementing cross-channel digital media campaigns;- Developing a content strategy adapted to each social media channel, focused on the business pillars of 4Cast;- Monitoring and analysis of content and campaigns performance, such as audience behaviour;- Boosting brand presence in digital platforms and fostering community engagement;

Originals is a community of talented content creators brought together to develop state of the art content marketing for lifestyle brands. While on a mission to empower a more creative world through vibrant and engaging content, Originals gathered a team of up to 6 content creators developing remarkable content for a set of brands in Portugal and Spain. We aim to disrupt the way brands have access to content creation services by matching the talent of some of the best freelance photographers and videographers with the marketing and branding expertise of Originals' internal team.www.OriginalsWorld.com

- Managing clients in the spanish, portuguese and english markets within an international, award-winning digital marketing agency. - Developing digital campaigns including: strategic rebrandings anchored on the online context; Influencer campaigns focused on social media awareness and conversion; email marketing campaigns aiming for lead generation; Market analysis and research for several clients, aiming to understand their current and desired positoning and identify growth opportunities;- Maintaining a fluid and valuable relationship between clients and agency;

I’ve developed integrated digital campaigns for Danone Portugal, ranging from briefing analysis, to develop a creative and strategic proposal, up until the implementation of campaigns on multiple channels and post-campaign analysis reporting. Worked with Media agencies and PR agencies toachieve the desired goals for each campaign, while managing a 3-person team of designers and developers. Carried several market researches for the different brands and campaigns, and built multiple SEO strategies.

Part of the initial 4-member team that founded Glovo in the Portuguese market, as Marketing and Account Manager.While working side by side with the Country Manager and the Headquarters' team, in Barcelona, my responsibilities were:- Overall supporting the launch of GLOVO in Portugal, a completely new market where there was still no other players of this category; - Adaptation and implementation of the overall marketing strategy to the Portuguese market;- Partnerships development;- Emailing campaigns management and reporting;- Social media management;- Management of the relationship with all the company's clients - mostly in the HORECA sector;- Performance tracking and reporting;- Assuring extremely high client retention rates

In a close relationship with the Startup's CEO, I was responsible for the following tasks along my trainee experience:- Planning a generic marketing strategy for the startup;- Developing small campaigns and partnerships, both online and offline; - Social Media Management - Content creation and community management for Misk’s both social media accounts (+30k followers);-Running market analysis and prospection for influencers campaigns on foreign markets;

Planeamento e organização de eventos direcionados para os alunos do ISCTE, dos quais há a destacar as festas ocorridas no pátio da Universidade ao longo do ano letivo, que juntam um público de, em média, 1000 a 2000 pessoas, e a Festa do Caloiro, o maior evento organizado pela Associação de Estudantes do ISCTE-IUL, a qual recebe artistas de renome internacional e um público de 6.000 pessoas.

Supporting the CEO on the development and implementation of a Marketing Plan for the company, with specific campaigns, both online and offline, as well as the analysis and study of the company's position and the market itself. The close contact with the CEO provided me a really rewarding experience that allowed me to growth both professionally and personally.

Responsável pela equipa organizadora das diversas conferências ocorridas na organização para os seus membros, a destacar o Fim de Semana de integração de novos membros