Francisco Morgado Véstia Email and Phone Number

SAMY Alliance was built on the foundation of influencer marketing and the dynamic creator economy. This core principle continues to propel us as a social-first alliance of agencies.As Global Head of Influencer Marketing Excellence, I'm excited to lead a global vision that elevates our influencer marketing efforts across the entire SAMY network:- Unified Influencer Marketing Strategy: Develop and implement a best-in-class influencer marketing strategy for all SAMY agencies, ensuring a cohesive approach and maximizing client impact.- Cutting-Edge Collaboration: Stay at the forefront of influencer marketing trends, identify exciting new opportunities for creator partnerships, and capitalize on the ever-evolving creator landscape.- Platform Powerhouse: Cultivate strong relationships with major social media platforms to negotiate strategic partnership deals that benefit the entire SAMY alliance and its clients.- Global Talent Management Network: Foster deep relationships with key influencers and creator agencies on a global scale, ensuring access to diverse voices and targeted reach for our client's campaigns.- Best Practices Champion: Establish clear guidelines and best practices for influencer marketing across all SAMY agencies, promoting transparency, authenticity, and campaign effectiveness.- Cross-Agency Collaboration: Lead cross-functional teams across the alliance in developing and executing impactful influencer marketing campaigns that resonate with target audiences and achieve brand objectives.- Data-Driven Optimization: Continuously evaluate and analyze campaign performance using SAMY's data expertise. These insights will be used to refine future strategies and maximize ROI for our clients.By implementing this comprehensive we aim to solidify SAMY Alliance as the premier partner for brands seeking to harness the power of influencer marketing and achieve success in the creator economy.

As the Global Lead Innovation & Integration at SAMY Alliance, my role is integral to the organization's continued success and expansion as a leading global force in marketing and communications. Reporting directly to the COO, I am responsible for driving transformative growth and unifying our alliance's vision across the globe.My journey with SAMY began as a founding member, spearheading the agency's establishment in Portugal and propelling it to become one of the country's foremost marketing agencies. Drawing on my profound understanding of SAMY's values, coupled with my expertise in digital strategies and passion for embracing cutting-edge industry advancements, I fulfill the following key responsibilities:Cultivating a Unified Culture: I co-lead the Culture Committee, ensuring a shared and cohesive culture across all current and future members of SAMY Alliance. By fostering a strong sense of camaraderie and purpose, we build a collaborative environment that drives collective success.Embracing Innovation: Heading the IA Task Force, I continuously explore and capitalize on emerging trends in our industry, with a specific focus on leveraging AI and ML technologies. By staying at the forefront of innovation, we proactively address market demands and uncover new growth opportunities.My role is characterized by strategic vision, forward-thinking leadership, and a relentless pursuit of excellence. With a passion for pushing boundaries, I take pride in contributing to SAMY's legacy of creative excellence and pioneering spirit, making a lasting impact on the world of marketing and communications.

It is my privilege to lead a talented team at SAMY Alliance that continues to drive outstanding growth in the Portuguese market.As shown in our new business development and sales management results: we leverage our consumer expertise and state-of-the-art creativity to develop end-to-end campaigns that thrive. Our focus on innovation, technology, and talent has earned us recognition as one of the Top 1000 fastest-growing European companies for four consecutive years by Financial Times.Besides entrepreneurship and business planning, I ensure that our cross-functional teams work seamlessly to deliver outstanding results across all SAMY Alliance agencies.In the ever-evolving digital landscape, we lead web content management and implement content strategies that stay ahead of industry trends. At SAMY Alliance, we are dedicated to building trust, creating communities, and making a significant impact in the industry.

As Director of ETIC, I am responsible for the overall strategic direction and management of the school. I work closely with the Board of Directors and the ETIC educational group, to develop and implement innovative educational programs that prepare students for the future of work. I am also passionate about promoting diversity and inclusion in the creative and technology industries.

As the Country Manager at SamyRoad, I have overcome challenges and celebrated triumphs on our journey to becoming the leading brand in the influencer marketing and creator outreach industry.Among our clients are Vodafone, IKEA, and Nestlé, thanks to our focus on creator-led storytelling and influencer strategy. Our team oversees brand strategy, campaign deliverables, operations management, business planning, and creative supervision.In addition to five EFFIE awards, we have achieved numerous local distinctions and have been prominently featured at the prestigious Cannes Film Festival.

During my tenure as the Head of Digital & New Business at Warner Music Group (Portugal), we optimized media promotion for local and international artists across various platforms.From digital stores and streaming services to social media and websites, we led the charge in creating engaging fan communities and forging strategic partnerships. With a focus on cross-physical-digital products, we developed innovative marketing strategies and profitable alliances with media outlets and branded platforms.In a short time, we achieved remarkable results, enabling seamless 100% digital output launches for the entire artist portfolio.

As the Digital Manager for the Fast Consumer Products Department (DPGP) at L’Oréal Portugal, we played a pivotal role in designing and implementing highly effective Digital Marketing and Social Media strategies for renowned brands such as L’ORÉAL PARIS, GARNIER, MAYBELLINE NEW YORK, and ESSIE.We oversaw the entire campaign development process, managed agency relations, and provided valuable insights and KPIs to Marketing Directors and the CEO.With a strong focus on community engagement, audience reach, customer acquisition, product launches, and PR initiatives, we achieved significant growth and success.

During my time at Mediabrands, we excelled as a Digital Media Planner and quickly progressed to leadership roles.Leading a Social Media Strategy team and serving as a Creative Consultant, we developed comprehensive strategies for esteemed clients such as Bacardi, Microsoft, Coca-Cola, Unilever, and Jerónimo Martins.Collaborating closely with the Branded Entertainment task force, we seamlessly integrated offline branded stunts into the digital landscape, creating enduring branded content that made a significant impact across both digital and physical realms.

As part of the pioneering "2.0 PR & Communication Agency" in Portugal, TORKE 2.0, we actively participated in social media planning and implementation tasks, shaping the overall digital PR strategy for our clients.Notable achievements include successful projects for esteemed clients such as FOX, Myspace, and Google. Although our time at TORKE was brief, we found immense joy in the work and the exceptional team we collaborated with.

At Cupido, a dynamic creative agency, we embraced versatile roles that allowed us to hone our skills in copywriting, strategic planning, and managing the coffee machine.As members of the team, we participated in exciting pitches for esteemed clients like Saab and Frize, gaining invaluable experience in PR and Corporate Communication.

During my tenure at YoungNetwork Group, we excelled as Public Relations and Communication Consultants, specializing in digital and print media.Working with esteemed accounts such as Coca-Cola, Aguas do Vimeiro, Aquarius, and Grupo Optivisão, we fostered strong relationships with media outlets, executed effective communication strategies, and delivered impactful results that propelled the success of our clients.