My name is Francisco Zambrana, I am passionate about retail and digital transformation, about this new revolution that designs a new way of doing business and competing. This new transformation begins with the customer experience and continues with the empowerment of people, the change in the culture of organizations and the digitization of their processes.I have been leading transformation processes for more than 20 years, always oriented towards the overall improvement of the organization, to achieve exceptional, sustainable and solid long-term results. My high level of involvement and commitment, initiative, leadership capacity, have given me the opportunity to lead strategic projects of great value (transformation, restructuring, digitization, process efficiency), generating impacts and influencing all stakeholders in a transversal way.My aspiration is to help and accompany companies on this exciting path, full of changes and disruptions.Knowledge areas: Management, Motivation and Leadership of people / 360 Customer Orientation / Change Management / Digital Transformation / Omnichannel / Definition and leadership of long-term vision / Formulation of strategies / Creation of operating models / Development of KPIs / Optimization of processes / Experience in offline and online operations, with installation and set-up / Automation / 3PL management / Complexity: more than 1.5 million SKUs / Transport and last mile / Negotiation / Sustainability / 4 languages ​​(Spanish, German , Portuguese, English).Words that define me:Passion, Motivator, Closeness, Integrity, Honesty, Flexibility, Commitment, Resilient, Empathetic, Resolute, Communicator, Organized, Visionary, Generator of Sustainable Results, Lead by example, Competitive, Disciplined, Constant and Demanding.Fortunate to have lived in 2 continents, 4 countries, 9 cities, which makes me understand and get to know several cultures, which has enriched me as a person. I am passionate about teaching, motivating, team sports, seeing my team grow.