As an Architect and Urban Planner, my academic foundation was laid at UFRGS, further enhanced by a postgraduate degree in Marketing and Communication from ESPM. My career has been a testament to the seamless integration of architectural expertise and entrepreneurial acumen. Initially cutting my teeth as a commercial architect and visual merchandising specialist, I quickly identified the untapped potential in geomarketing, leading me to a series of ventures that defined my journey.My entrepreneurial spirit led me to co-found Beerama, a venture into the world of technological entertainment equipment, marking my entry into the innovative sphere of business. This endeavor, along with my tenure as a visual merchandising professor and experience in retail architecture, not only broadened my horizons but also solidified my reputation in Porto Alegre's entrepreneurial landscape, garnering attention from newspapers, magazines, and television.The culmination of these experiences paved the way for the founding of Space Hunters, a consultancy firm specializing in geomarketing for franchises and real estate investments. Today, as a founding partner, I have had the privilege of assisting over 1500 companies across 18 countries, establishing Space Hunters as a leading authority in location strategy in Brazil. My current focus is on spearheading our expansion into the United States, where I oversee operations at our Miami office.