Francis Heraldo Email & Phone Number

Vaughan, On, Ca

Canada

• Coordinates with marketing, and sales teams to create marketing campaigns for print and online. • Designs and create bilingual high-quality marketing materials to assist in packaging, print, and digital promotional campaigns, product development, rendering, mock-ups, and other sales support. • Creates digital content and maintains web content, including listings across e-commerce platforms (DTC, Salesforce, PIC), as well as uploading digital assets to retailers’ e-comm platforms. • Mapping and aligning creative and design output across brands and customer experiences identifying any gaps or opportunities in conjunction with sales and marketing teams. • Brand guardian in terms of the look and feel of our digital marketing communications vehicles. (Including Facebook, Twitter, Instagram, catalogue etc.) • Ensures creative work and projects are of high quality from start to finish. • Use CRM to maximize online marketing opportunities. • Manages the company’s email marketing campaigns. • Assists marketing/sales teams with planograms (Prospace Space Planning) • Keep up to date with changes and advances in social media and advise on new channels and approaches to adopt. • Interpret a variety of instructions and transform ideas into designs and images that clearly depict the intended message ensuring accuracy and quality. • Participates in department brainstorming and idea generation sessions • Photographs and edits Items for retail brands. This includes manipulation, colour correction, and display renderings. • Organize a large volume of edits and create content for online/packaging/presentation.Retailers include: Walmart / Costco / Shoppers Drug Mart - QUO brands / Jean Coutu / Dollarramma / Giant Tiger and London Drugs

Toronto, Canada Area

• Established my own freelancing business consisting of graphic design, packaging, branding,signage, print production, marketing solutions to small, medium and large sized businesses.This includes various types of photography, advertising and multi-media design.

8300 Huntington Rd, Woodbridge, On L4L 1A5

• Proofing and retouching art, fixing tints, recreating graphics. Scaling, cropping, repositioning and eliminating defects. Checking the sizes, resolutions, and colour of all graphics before print. • Finalize graphics and prepare files for print.• Manage subsequent versions of artwork and create tracking mechanisms.• Create packaging artwork for tiles.• Photograph and retouch new tiles.• Support the Creative Department on concept creation and brainstorming sessions.• Maintain and create marketing brochures, catalogs, advertisements, and internal documents.• Work on internal communication materials such as event posters, company weekly newsletters, and company intranet site.• Coordinate proofing of materials prior to printing and binding.• Provide input on brand image / guidelines, within the context of own projects.• Prepare and facilitate assembly / mounting of printed materials for presentations, showroom, and other usages.• Create promotional videos.• Provide creative support to Home Centres such as Lowes, Home Depot, Menards and Floor & Decor.

Richmond Hill

• Responsible for the design, art direction and management of all the company's product lines, including watches, clocks, timers, binoculars, housewares and stationery items.• Managed all aspects of development including product design, photography, planning, art direction, editorial, presentations, color separations and press approvals.• Rebranded Marathon corporate identity with innovative bilingual packaging and instruction manuals.• Collaborated with factories in China to design items for Home Hardware, Best Buy, Staples and Costco.• Setup new or existing products on Amazon.com/ca and other websites where Marathon productsare sold.

Brampton, Ontario, Canada

• Supported the Creative Services and marketing team with in store collateral.Brands include: Sunbeam, Oster, Crock-Pot, Seal-a-Meal and Foodsaver. • Created and managed mock-ups of all creative materials including: bilingual product packaging design, logo creation, ads, web design elements, file management of FTP / archiving projects / images, photography and retouching.

100 Conair Parkway

• Created new or existing design bilingual packaging concepts.• Photographed and retouched products used for all media applications.• Worked closely with marketers, managers to produce sales material for all of the company’s brands.• Developed new packaging design perspectives and presented to clients the prototypes. Clients include: Tresemme, Walmart, Shoppers, Jean Coutu, Target and Hudson Bay Company

Toronto

• Responsible for the development and production of the Quarterly Consumer Sales Guides, Cable Booklets and SOC Codes Inserts for all of Rogers Plus stores in Canada.• Managed a lead role in developing, creating various marketing strategies and job aids to support regional channels.• Created and maintained effective working relationships with Regional Marketing teams and the cross-functional relationships with other National Marketing teams. • Completed ad-hoc responsibilities based on requirements given by the Sr. Marketing Manager and/or VP of National Marketing/Marketing Services.

Toronto, Canada Area

• Provided photographic material for Hospital publications; Inside Sinai, Hospital News, Ottawa Citizen, includes various events, in-studio portraits, product, and medical. • Created certificates, information brochures, booklets, reports, e-flyers, advertisements,posters, updated the Sinai Scene from photography to design every two weeks.• Provided graphic and digital imaging support to many areas of the Hospital, adheredto corporate branding standards.• Performed general production work as required, packaged files for print production, both digital and offset for in-house printing, mounting, lamination, trimming and scoring; prepared files for archive, including key wording of images in Adobe Bridge.

Scarbrough

• Generated significant company savings, performed all web/graphic design-related activities in-house.• Collaborated with hardware engineers and product development teams as well as overseas agents in the package development and approval process.

Toronto, Canada Area

• Initiated advertising concepts within the structure of the Marketing Committee; provided technical advice to product managers, marketing manager, photographers and other suppliers.• Created design marketing materials utilizing internal design systems and outside vendors as necessary; internal pre-press digital production includes graphic design; utilized all internally available hardware and software.• Provided support materials in English and French to dealers and outside sources. logos, posters, exhibit signages, banners, brochures, service manuals, photography and other materials as needed. • Acted as the backup to the supervisor print production.• Conducted photography sessions within allowed schedule; provided timely acquisition of custom photography required for print and web purpose.• Worked closely with the supervisor, print production and translators; coordinated accurate time management completion of all production materials.

Richmond Hill

• Developed a step-by-step instruction manual using Photoshop, QuarkXpress and Microsoft Word.• Created Microbiology Manual Inserts by importing symbols, English and foreign text.

Diploma, Digital Imaging, Graphic Design And Advertising

Completed an in depth study of the latest technology and techniques in digital multimedia applications for the fields of print, color.

Education record

Activities and Societies: Yearbook Club and Photography Club