- Recruit micro and nano influencers for Myprotein North America Influencer Program - Manage micro and nano influencer relationships for influencer program- Monitor and analyze performance of influencer channel via internal data reporting tools - Track, monitor, and optimize performance of individual influencers against key KPIs- Prepare reports for executive leadership that effectively communicate trends, patterns, and predictions using relevant internal data for influencer channel- Develop and manage end-to-end influencer campaigns including the campaign strategy and pricing strategy- Execute, optimize and manage influencer content briefs - Support the ideation, planning and execution of influencer events that coordinate with branded initiatives and offer organic content opportunities for partners and consumers

- Monitor and analyze performance of affiliate partners via internal and external data reporting tools- Monitor affiliate activity, identify areas of improvement, and recommend ways to increase affiliate-generated revenue- Prepare reports for executive leadership that effectively communicate trends, patterns, and predictions using relevant internal data for affiliate channel-Develop a strong working relationship with new and existing affiliate partners to meet monthly and quarterly performance goals- Support creation of new campaign ideas, incentives, and bonus offers for affiliate partners- Work cross-functionally to successfully implement new campaigns, materials, and content for Influencer/Affiliate marketing programs- Recruit micro and nano influencers for Myprotein North America Influencer Program

- Assist in development of content for social media accounts including FB, IG and LinkedIn- Schedule and manage content for social media accounts including FB, IG and LinkedIn- Research new potential industries and clients for business development - Execute outreach process for potential new business- Maintaining department resources: shared drives, group calendars, one-sheets, and updating marketing calendar.

- Identify new potential clients for agency and help with outreach process - Research new potential industries and clients for agency - Develop content for social media accounts including FB, IG and LinkedIn- Schedule and manage content for social media accounts including FB, IG and LinkedIn

-Developed and implemented social media strategies to increase brand awareness and drive sales of luxury handbag brand.-Produced and developed content for Instagram and TikTok to raise awareness about the luxury handbag brand. -Scheduled and managed content for social media accounts.-Monitored and analyzed performance of social media posts.

Worked as one of the Marketing Directors at the Center for Student Involvement, specifically the Campus Activities Board. - Scheduled and managed social media accounts (IG, FB, Twitter)- Monitored and analyzed performance of social media posts- Responded and engaged with audience on social media- Scheduled and wrote copy for email marketing- Planned and scheduled pop up marketing events- Helped develop marketing merchandise for office and events

Some of the things my job as student assistant at the USF Libraries entail: -Managing all social media channels that the library uses -Scheduling upcoming events hosted by the library -Helping the web-development team with UX

InfuZion Internship- Zimmerman Advertising, May to August 2017Internship consisted of a rotation in every department within the agency and learned how they operated in a day to day basis. Interns were placed in groups of five to work for a final campaign. In respective group worked as the media planner/buyer for the campaign.

Part of a student mentor program created specifically to aid a small group of 3-4 incoming first year students (per mentor) who are part of the Zimmerman Advertising Program in the Fall of 2016 and Spring of 2017.

Ambassador program created specifically for the students of the Zimmerman Advertising program to act as recruiters, go to special events, and create content (social media, flyers, etc.) that will promote the program. I currently work with the social media aspect of the Ambassador program, updating our Twitter page.