- Partner with market Supply Chain and Sales leadership teams & Global IT stakeholders, for roadmap creation and delivery of Machine learning (ML) based forecasting engine utility (FEU).- Partner with Global process excellence team for ideation and creation of Product design. - Engage market teams and gain insights into the market dynamics, their ways of working, and category behavior, and augment it with domain and retail/CPG knowledge. - Work with data scientists and data engineers to convert these insights into meaningful data science driven solutions - Partner with senior business stakeholders and drive adoption across markets, and embed right process transformations to unlock efficiency & quality outcomes - Act as a process champion and bring engagement with market teams to bring about process alignment and harmony in the to-be world

- Responsible for the On Premise volume and the development of the brand through the channel. - Training, Motivating and Assessing of the musketeer and the frontline staff. - 3rd party event activation as per the BP focusing on parties, sporting events, corporate functions and paragastronomy- 360 Degree High 5 execution implementation in focused outlets and covering big moments in the island. - Securing and optimizing the relationship with Key accounts, Main DP, Sub DP’s and Suppliers. - Implementing new Sub Distribution for the On trade channel to manage growth in line with the BP. - Implementing and Managing the yearly channel budget focusing on contracts, channel marketing & personnel management.

• Diageo & Moet Hennessey – Trade Marketing - Overlooking the Trade Marketing activities for the Colombo region partnering with two key distributors- Execution of Sales and driving off-take in a dark marketing environment mainly through the HORECA and SM channels- Execution of Availability, Visibility, Assortment & Merchandising in the territory. -Effective distributor management through actions to gain the maximum ROI without hindering the Organizational objectives. - Brand level executions focused by Channel to gain maximum visibility and awareness in a dark marketing environment for the focused brands i.e Johnnie Walker, Smirnoff, Hennessy, Belvedere, Corona and Somersby -Execution of trade marketing through outlet level promotions aligning to the Diageo & MHI brand and channel guidelines. -Effective management of route to market, channel development, debtor management and consumer complaints. -Achievements : SLIM NASCO Alcohol and Tobacco category for Territory Managers – Silver Award(2016) & Bronze(2017).

• S-Lon PE + : Sales and Marketing - Coordination and planning between the three factories, Sales Reps and the Sales Manager on production and distribution- Sales report creation and analysis on a weekly basis- New product development and worldwide sourcing- Planning and implementation of ATL and BTL activities (formed the islands first “Welders Club” in the Hardware industry)- SAP core user in the SD sector- Managing and liaising with the re distribution points island wide

Rigorous training within the industries of Media, FMCG and Industrial/Hardware Industries in the Sales and Marketing function. Subsidiaries Attached to : MTV/MBC Network : Sales and MarketingICL Marketing : Sales Marketing S-Lon Lanka : Marketing PE+ : Sales and Marketing